Sangua Commune was once a sensational rural tourism Internet celebrity check-in place, carrying the dream of "a distant place that can be seen, a hometown that can be returned", and has been used as a pioneer model for poverty alleviation and rural revitalization.
But now, due to multiple factors such as political and business discord and poor management, the project has come to a standstill and has been reduced to the point of closure.
Not long ago, the official WeChat of Sangua Commune *** posted 3 articles in a row "Hefei's "national business card" is seriously ill! Who will heal? "Sangua Commune - This is the dark area of Hefei! "Sangua Commune - has been cancelled in Hefei Anchao Economic Development Zone! The decline of the former Internet celebrity project has attracted attention from many parties.
The ups and downs of Sangua Commune may be a revelation for the vigorous rural revitalization, and also sound the alarm for how capital can go to the countryside in an orderly manner.
Highlight reel moments
Sangua Commune was once a "national business card" of Hefei. In 2015, with the help of Anhui's "Thousands of Enterprises Helping Thousands of Villages" targeted poverty alleviation, Anhui Huaishang Group cooperated with Hefei Chaohu Economic Development Zone (later renamed Anhui Chaohu Economic Development Zone) to jointly establish an operation and development body, and developed three villages of Dongwa, Dakui and Nihuang to create a village featuring "winter melon folk customs", "pumpkin e-commerce" and "watermelon food", collectively referred to as "Sangua Commune".
At that time, during the critical period of industrial capital going to the countryside and poverty alleviation, Sangua Commune carried the concept of "building the countryside more like the countryside", and carried out poverty alleviation assistance with rural entrepreneurship and innovation. The total planned investment of Sangua Commune in the early stage was 300 million yuan, and the construction period was 36 months. Among them, a village does e-commerce, attracting villagers to return to their hometowns to start businesses, and agricultural products enter the city; One village does folk customs, and another village makes food, attracting urban people to the countryside and making the village a tourist destination. At present, it has developed more than 1,000 kinds of characteristic commodities and tourist souvenirs in four series: tea, hot springs, characteristic agricultural and sideline products, and local cultural and creative products, and has been recognized by the market through online and offline integrated sales methods, so as to diversify the sales channels of rural products.
After more than 7 years of construction, Sangua Commune has become a key village of rural tourism in China that receives 8 million tourists annually through e-commerce, folk customs and food, and has also become the core and industrial gathering place of the national Bantang Hot Spring Health Resort. Sangua Commune has been successively rated as "the top ten characteristic towns well-known in the country" and "national rural tourism key villages", by the National Poverty Alleviation Office, the National Tourism Administration as a classic case of "national tourism poverty alleviation", and also by the Ministry of Commerce as an excellent enterprise of "national consumption poverty alleviation", by the Ministry of Agriculture and Rural Affairs as a "national rural industry integration development demonstration park".
*+ enterprise" operation of the three melon model: that is, to its state-owned assets platform shares, and give policy support, enterprise capital investment, after the operation is mature, **repurchase. Anhui Huaishang Group undertakes similar work to urban investment, through investment in the construction of infrastructure, the resettlement of villagers, and the introduction and expansion of business.
At that time, Anhui Huaishang Group and Chaohu Economic and Technological Development Zone, with the support of one party and the investment of one party, jointly helped usher in the glorious moment of Sangua Commune. This period is the honeymoon period for ** and enterprises.
Founded in May 2012, Anhui Huaishang Group is a business group based on Anhui Huaishang Supermarket (formerly Huaiyuan Hualian Supermarket), Huaishang Logistics, Wanghuailou Hotel, Huaiyuantang Pharmacy and Agricultural Expo Park.
A few days ago, Liu Hao, chairman of Anhui Huaishang Group, said in an interview with the new tourism industry that the reason why Sangua Commune has been recognized by many partiesIt is "changing blood transfusion to hematopoiesis", which leads a new situation in poverty alleviation work and represents a new direction for China's urban and rural development in the future.
We didn't leave a peasant behind, we just wanted to take the peasants to get rich, and at the same time, we didn't leave the village collectives behind, we always pulled the village collectives to do things together. Liu Hao said.
The successful experience of Sangua Commune lies in the adoption of e-commerce to drive rural revitalization. Through e-commerce, we will open up a large market for local agricultural products, drive farmers to join cooperatives, carry out the production and processing of high-quality characteristic agricultural products, realize "Internet + agriculture, rural areas, and rural areas", and realize farmers' income increase and prosperity. Attracting young people to return to their hometowns to start businesses and new farmers to start businesses in the countryside has activated the rural market, revitalized rural resources, and revitalized the countryside.
The achievements of Sangua Commune are inseparable from the support of policies and, of course, the investment of industrial capital. Liu Hao told the new tourism industry that Anhui Huaishang Group has invested nearly 800 million yuan in Sangua Commune, and the development zone has reserved 137 acres of land for enterprises as an exit balance mechanism.
Dull and dull
However, the combination of politics and business is based on certain circumstances and conditions. Before 2017, it was a critical period for poverty alleviation, and the performance assessment was relatively heavy, and the state, provinces and cities were more supportive, and Sangua Commune also received a lot of policy support. However, after 2017, the task of poverty alleviation was over, and the relevant policy support was not as strong as before.
Since 2018, we have some policy tools that cannot be used, especially in the economic development zone, the core assessment is mainly industry, and Sangua Commune does rural tourism and rural revitalization, which does not match well with the development zone, and the Party Working Committee of the development zone does not pay much attention to it, unlike before. Liu Hao said frankly to the new travel industry.
Since then, problems have followed. Anhui Huaishang Group realized that Anchao Economic Development Zone attaches more importance to industrial projects, and projects like Sangua Commune are not the focus of policy support, and they will start to withdraw at the end of 2017. However, at that time, ** did not fulfill the promise of land delivery, and many meeting minutes were published, promising to help the company solve a series of problems. Based on the efforts of the local government to retain, Anhui Huaishang Group decided to stay and continue to participate in rural revitalization.
However, the embarrassing problem faced is that after several leadership changes in the Anchao Economic and Technological Development Zone, the new officials ignore the old accounts, resulting in many of the policies promised at the beginning have not been fulfilled truthfully.
Originally, at the end of 2017, when the poverty alleviation campaign was over, we withdrew, and all the assets of Sangua Commune were handed over to the village collective as poverty alleviation results, and then the development zone fulfilled the contract and cashed in the land transfer. Liu Hao told the new travel industry, but the management committee did not fulfill the policy at that time, and then promised to help the company solve certain problems at a certain point through the meeting minutes. However, things dragged on and on, until 2020, to catch up with the three-year epidemic, the closure and suspension, and the difficulties of enterprises relying on tourism operations, which led to the hindrance of the progress of the Sangua Commune project.
"Poverty alleviation and poverty alleviation ended up making me poor. Liu Hao said with emotion.
The poor implementation of policies is one thing, and what is worse is that in the three years of the epidemic, due to misjudging the situation, the operation of Anhui Huaishang Group has also fallen into difficulties.
Anhui Huaishang Group used to be one of the top 100 private enterprises in Anhui Province, ranking 62nd in 2019 and 90th in 2020, and is no longer among the top 100 private enterprises in Anhui Province.
The first half of 2021
Due to the intervention of the state-owned enterprise CCCG, the Management Committee of the Development Zone initiated the acquisition of Sangua Commune, and the two parties entrusted relevant institutions to conduct asset evaluation and financial audit of Sangua Commune. Sangua Commune simultaneously carried out the transfer of part of the assets.
December 2021
The case of Anhui Huaishang Group suspected of illegally absorbing public deposits was placed on file for investigation, and the actual controller Liu Hao was taken criminal coercive measures (currently released on bail), which cast a shadow on the acquisition of Sangua Commune.
April 2022
The management committee closed the Sangua Commune and disbanded the staff on the grounds of the epidemic in Shanghai, and the acquisition was put on an emergency stop and the pause button was pressed.
September 2022
After Liu Hao was released on bail, he actively promoted the solution of the problem, on the one hand, the disposal and transfer of the relevant companies of the group and the reorganization and resumption of business, and on the other hand, he continued to promote the transfer of Sangua Commune, because the acquisition process of the management committee was also halfway completed, and the relevant assets were also transferred. The two sides once again launched the revitalization and reorganization and acquisition of Sangua Commune. Just as the work was coming to an end, there was another major change. The person in charge of the tourist resort under the management committee, who is also the main contact person for the Sangua Commune project, was detained in August, causing the development zone management committee to brake again and press the pause button.
October 2023
After nearly a year without a main person in charge, the Management Committee of Anhui Chaohu Economic Development Zone finally waited for the main person in charge of the Management Committee to take office, but the new official ignored the old things. This became the fuse of the problem.
How to break the game?
The success of a cultural tourism and rural tourism project is the result of the right time, place and multiple factors. It is necessary to have a healthy and stable external environment, first-class policy support, and the operation ...... of enterprises according to local and time conditionsThe same is true of the failure of the cultural tourism project.
The current state of Sangua Commune, time also, life also. If there is no key personnel transfer or other factors, the promise is fully fulfilled or partially fulfilled, and the fate of Sangua Commune may be another outcome; If Huaishang Group's valuation of Sangua Commune was more reasonable, it was likely to be gone long ago, and there would be no subsequent catastrophe.
He Yunhui, secretary of the general party branch of Hesilu Village, Yiwu, Zhejiang, has visited Sangua Commune many times and witnessed the rise and fall of Sangua Commune. In his opinion,"Those who do business in China understand that once they lose the support of the best company, it is difficult to do a good job. This is especially true of rural construction, in the process of rural construction, all kinds of bottlenecks may occur, and only effective negotiation (or compromise) with the first can it be possible to go down all the processes. When ** talks to you about 'policy' completely, it is itself a kind of 'non-support'. ”
In He Yunhui's view, the future of Sangua cannot be reshaped by shouting slogans. Whether it is ** or Huaishang Group, we must let go of our prejudices. As far as ** is concerned, it is not kind to find another company to take over. Huaishang Group has invested and built in Sangua Commune, and if it is abandoned, the subsequent companies will have the same concerns. For Huaishang Group, it is important to re-run Sangua and sit at the game table again.
Chen Changchun, the founder of the hermitage township, made an in-depth analysis of the ups and downs of Sangua Commune from the perspectives of capital and political and business relations.
One is from the perspective of capital.
At present, the rural commercial soil is not very mature, if the capital is not deeply bound to the first level, and the local main body operation and investment do not form a three-dimensional structure, the capital single-handedly into the countryside, the cost is indeed very high. Capital into the countryside, especially to do a large amount of investment needs to be particularly cautious, rural commercial soil is not sound, and there are many uncertain factors, the general investment of 350 million is a relatively safe volume. If the investment is too large, it will face a series of problems such as operational risk control and market reversal.
The second is from the perspective of **.
First of all, it should be very clear to communicate with the enterprise and social capital, and clarify what the role of ** is in it. After all, the investment in rural revitalization is different from the investment in ordinary scenic spots and the investment in cities. For example, in the absence of any tourism resources and traffic, Sangua Commune needs investors or operators to work very hard to design, create bright spots, and strengthen operation in order to make the traffic up. **If you use the method of urban investment to do rural construction, it is tantamount to carving a boat for a sword. Therefore, in promoting rural construction, we must be very clear and correct about our own rights and responsibilities, and know the specific rights boundaries and scope of enterprises.
Third, from the perspective of handling the relationship between government and business.
Enterprises participating in rural revitalization investment, because of immature experience, may not estimate the scale of investment in the development process, some participating enterprises can do it, some can't, but it cannot be said that enterprises can't do it, they will become sinners. Especially for rural revitalization, if you don't have some feelings, who will do rural revitalization. In the handling of the relationship between government and business in rural revitalization, special attention should be paid to the exit mechanism.
** And enterprises should think about the exit path at the beginning. If there is a problem, both sides should also face it together to help the enterprise minimize the loss, which is also a demonstration effect for subsequent investment. If it is not handled well, it will cause harm to both parties.
In the case of Sangua Commune, if we can jointly seek a good solution, we can just learn from this failed case, so that more enterprises and enterprises can look at how to carry out rural revitalization more soberly, and give the industry a good inspiration, instead of turning it into a mess, where everyone blames each other and falls into an irrational state.
A good business environment is not how much money is subsidized, how good an environment is created, a good business environment is consistent with corporate values, and it is necessary to have a set of rules and concepts to be firmly implemented, rather than a different one. For example, the reason why Liuba, Shaanxi Province, a small county town, can quickly do a good job in rural tourism within 3-4 years, is that although Liuba has gone through 4 first-class changes, it has always continued to insist on doing the homestay industry, and finally did it. Chen Changchun said.
The current predicament of Sangua Commune is also a test of how to maintain consistent values with the company, and how to take the initiative to squat down and talk to the company.
Chen Changchun said"Sangua Commune has a very large influence in the industry, and it is also a business card of Hefei, which has very good economic and social benefits, and it cannot be torn up so easily. I hope that everyone can sit down calmly and talk about the exit path together, and protect the regional brand and the best value behind the brand under the premise of the least impact on the interests of both the government and the enterprise. ”
On January 28, the new travel industry contacted Liu Hao, chairman of Anhui Huaishang Group, who told the new travel industry"At present, in this embarrassing state, enterprises are also helpless. **Either further complete the acquisition of Sangua Commune as agreed, or return assets to support the operation of Sangua Commune, and the company will find a way to revitalize Sangua Commune. If it is not solved, it makes the enterprise very passive. ”
A few days ago, the new tourism community contacted the Management Committee of Anhui Chaohu Economic Development Zone on the current and follow-up progress of Sangua Commune, but did not receive a positive response.
The ** in the text is derived from Sangua Commune).