Since SF Express was the first to implement year-round uninterrupted service in 2008, to express giants such as "Tongda Rabbit" have joined in, most mainstream express companies now provide year-round services.
On the one handYes, in the early part of the Spring Festival, the upsurge of express delivery of New Year's goods, tourist goods, and gifts in the same city has led to a significant increase in the demand for delivery, and express delivery companies do not want to give up such a small business peak; On the other handThis is an opportunity to enhance the user's reputation, which can not only prove its timeliness and service during the Spring Festival, but also bring certain help to future market competition.
As for how to really do a good job in the year-round uninterrupted service, we must first ensure that the express delivery speed cannot be slowed down, and at the same time meet the different delivery needs of various merchants and consumers. Second, it is necessary to coordinate all resources across the country, including transportation capacity, staff deployment, and scientific and technological support. Let's take SF Express, the earliest and representative enterprise, as an example, behind their efficient operation during the Spring Festival, it is actually inseparable from the support of the "three forces".
During the Spring Festival, due to the impact of capacity and manpower shortages, it is very difficult to achieve full coverage and "no discount" of services. The more resources are invested, the more efficiency and experience improvements will be. However, during the Spring Festival, there will be a short-term increase in business volume before the holiday, and there will be a certain decline in the middle of the festival, so the key to balancing experience and cost lies in how to allocate resources in real time.
The strategy adopted by SF is:Before the holiday, we will increase the capacity reserve and real-time resource allocation during the festival, and increase the temporary transportation routes, human resource allocation, reserve capacity resources (such as vehicles, aircraft, etc.), and technology empowermentA series of effective measures have been taken. For example, through the intelligent scheduling system to optimize the allocation of resources, the use of all cargo planes to ensure the timely delivery of fresh products, to ensure that consumers can still enjoy high-efficiency express delivery services during the Spring Festival. At the same time, in view of the possible capacity shortage during the Spring Festival, SF Express deployed in advance and strengthened the emergency plan to ensure that the service quality was not affected.
SF Express itself is a company rich in "fast resources", with its strong aviation resources of "full cargo aircraft + bulk flight + drone + Ezhou hub", as well as ground transportation network and efficient terminal delivery capabilities, with efficient operation management and talent team construction, it has obvious advantages in terms of express delivery timeliness. At the same time, many platforms not only value the timeliness of SF, but also include the advantages of service and door-to-door. SF's previous launch of "No Door-to-door Compensation" has further improved the service perception of the platform and consumers.
Last year, SF's intra-city express delivery service "Intra-city Half-Day Delivery" with an average of 6 hours of delivery has covered more than 200 cities, and as the Spring Festival approaches, "Intra-city Half-Day Delivery" has also ushered in a wave of peaks. During the Spring Festival holiday, the "same-city half-day delivery" delivery service in many cities, including Beijing and Shenzhen, will also continue, so that the delivery will not slow down during the Spring Festival holiday.
In addition, the delivery service provided by SF Express during the Spring Festival can also achieve full coverage of prefecture-level cities across the country. This means that no matter whether the customer is located in the southernmost Sansha City, Ali, Xinjiang Altay, or in Mohe, Heilongjiang, Zhoushan, Zhejiang, SF's uninterrupted express delivery services penetrate into all corners of the country, covering more than 330 prefecture-level cities and more than 2,800 county-level cities across the country. This initiative fully reflects SF's strong strength in logistics network layout and operation capabilities, ensuring that even during peak business periods such as the Spring Festival holiday, it can meet the needs of users across the country for express mail sending and receiving, and provide efficient and stable express delivery services.
According to SF, "during the peak period of the Spring Festival this year, in order to fully meet the various delivery needs of customers during the peak period of the Spring Festival, SF increased its investment in vehicle and aviation resources, and invested 180,000 vehicles during the peak period; During the peak period of the Spring Festival, SF Express's special flight resources cover major economic circles across the country, and more than 600 overtime flights have been invested to ensure high-efficiency delivery. ”
Compared with competitors in the industry, SF's investment in technology research and development and technological innovation has always maintained a high levelSF Express is willing to spend money on high technology.
For example, in terms of digital construction, it covers three aspects: large-scale network digitalization (multi-network integration and operation of all aspects of logistics and logistics product management, etc.), * chain digitalization (mainly focusing on industry solutions to build a full-link smart ** chain solution) and management digitalization (functional management system including people, finance, and materials). This not only improves the speed and accuracy of express logistics, but also further optimizes the user experience, so as to stay ahead of the fierce market competition.
During the Spring Festival service, SF continued to rely on its strong intelligent logistics network and technical strength to carry out refined and forward-looking operation and management according to the characteristics of the peak period of the festival. Through big data, the customer's business flow is disassembled, the market demand is analyzed, and sufficient human resources and transportation facilities are reserved in advance to ensure that the local outlets and distribution centers can cope with the surge in business volume. In addition, SF Express also optimizes the scheduling process with the help of intelligent equipment and AI algorithms to achieve efficient operation of the whole chain from pickup, sorting to delivery.
Taking the delivery of beef and mutton in the peak season as an example, in order to solve the problems of "high cost of direct delivery from the origin", "easy deterioration of meat quality over long distances" and "high cost of merchants", SF Express not only helps merchants with logistics costs through pre-processing centers, customized packaging, investment in intelligent cold chain and automation equipment, integrated fresh food chain, direct delivery at origin + sub-warehouse distribution mode, etc., but also continuously integrates the massive data and industry solution experience accumulated in diversified businesses, combined with the application of leading intelligent and digital logistics technology. It provides a full-process visualization, time-efficient and high-quality cold chain solution for the beef and mutton industry.
In the process,SF's smart cold chain system plays a key role. The system is equipped with intelligent order system, intelligent cold warehouse management, automated warehouse control, digital collection and delivery, traceability platform, intelligent monitoring and other functions to promote the integrated management of data, resources and scenarios. At present, after years of technological precipitation, SF Express has formed a powerful, intelligent and efficient product matrix such as Fengzhi Cloud Tower, Fengzhi Yunce and Fengzhi Cloud Chain, empowering the beef and mutton industry to achieve digital transformation and upgrading with the smart chain.
As soon as the news of the uninterrupted service of express delivery throughout the year came out, many netizens expressed their praise and suggested that the express company increase benefits to protect the rights and interests of the first-line express delivery brothers while ensuring the transportation capacity.
For SF, Xiaoge is not only an important part of the end of the express delivery, but also one of the core competitiveness, which can provide more personalized services and more warm customer reach. For employees who stick to their posts during the Spring Festival, SF Express will invest a huge amount of subsidies to provide them with incentive guarantees and holiday benefits. It is reported that these measures include:Duty allowance, pre-holiday Spring Festival gift package, special incentives during the festival, and return-to-work incentives after the holidayWait.
In addition to direct economic subsidies, SF Express has also improved the working environment and welfare system of couriers through various means, including but not limited to:Improving working conditions, optimizing the shift system, and providing overtime meal allowance and accommodation arrangementsetc., to care for and protect the quality of life and career development needs of front-line couriers in an all-round way. SF Express said that it is these courier brothers who are silently dedicated to the front line, through their professionalism and professional skills, to build SF's efficient, fast and safe delivery service system, so that the majority of users can also enjoy seamless high-quality logistics services during the Spring Festival.
Li Ming (pseudonym), a young brother of SF Express, who has been sticking to his post during the Spring Festival for three consecutive years, said, "The company has provided additional special incentives for the Spring Festival, with triple incentives and greater intensity, and has also prepared food and drinks for the brothers to enjoy for everyone." During the Chinese New Year, the union sent condolences and blessings to everyone and cheered for everyone. ”
Industry insiders believe that SF, as a leading enterprise in the express delivery industry, encouraged employees to stick to their posts through high subsidies during the Spring Festival, and continuously strengthened the protection of the rights and interests of couriers in daily operations, showing a good reference sample for the industry. It provides a competitive salary system, establishes a comprehensive and humanized welfare policy, and continuously strengthens career development support and skills training, with the goal of building a work platform where every courier can achieve personal growth while being fully respected. This not only strengthens the cohesion of the internal team, but also ensures that consumers can experience SF's efficient and stable services at any time. It is the continuous pursuit of safety, punctuality and high quality of each package that has not only won a good reputation, but also further consolidated its market leadership position.
Author |Little Zhou Botong
** Logistics Salon
This article is the author's personal opinion and does not represent the position of Logistics Salon.