After 38 years of operation, it has been selling well all over the country, and it is the glory created by the time-honored brand Thirteen Incense.
But the development of everything must follow the objective law, that is, "royal power" has no eternity.
In the market environment of a hundred flowers, the reputation of Thirteen Incense is lower than before.
However, if you learn more about Thirteen Incense, you can find that it still has a chance to regain its past glory.
What kind of ups and downs has the development of thirteen incense experienced? What about the future?
The origin of the name of the thirteen incense is in the seasoning"Five spices and eight flavors".The saying that the two are simply added, which is thirteen incense.
Of course, there is no wife in the wife cake, and there are at least 20 kinds of ingredients in the thirteen spices, which are not as simple as they seem, and what is the ratio is the secret of the company.
Wang Shouyi's thirteen incense knew its founder by listening to the name, and after Wang Shouyi himself made thirteen incense at home, he began to sell it to neighbors.
After receiving unanimous praise, Wang Shouyi and his son Wang Yinliang came to Zhumadian, and when they came to the new place, there were no old customers walking the streets and alleys, and the sales effect was not good, which once made Wang Shouyi a little discouraged.
With Wang Yinliang's encouragement, he regained his strength and earned some capital.
At that time, it was the high-speed period of national development, the company was founded in 1984, and the sales volume was not very good at the beginning, until the quality of the thirteen incense was recognized, and the price was always a little higher than the cost, so the reputation and sales were done.
Wang Shouyi Thirteen Incense tried to expand his scale step by step from a small factoryIt has become a behemoth in the field of spices
The interesting part of the development process is:Fight wits and courage with counterfeit and shoddy productsAfter Wang Shouyi Thirteen Incense became famous, some small workshops began to secretly make and sell counterfeits.
Some are just similar in name, and some are exactly the same in the outer packaging, making it difficult for consumers to distinguish the authenticity.
The main raw material used by counterfeiters is a mixture of cornmeal and low-quality spices, which makes consumers eat tastelessly for the same amount of money, which seriously affects the reputation of the brand.
Wang Shouyi thirteen incense itself in the outer packaging to make a name, their own production of the outer packaging to make anti-counterfeiting logos, in addition to the money in the society to reward whistleblowers, but also set up a special department, the strength of the time to show the unshakable determination.
In order to deal with interest gangs, Wang Shouyi Shisanxiang actively cooperated with relevant departments to investigate and collect evidence, weaving a dense netCatch the counterfeiters
After Wang Shouyi Thirteen Incense became bigger and stronger, the old man passed away in 2003.
Wang Shouyi's three sons began to participate in it, with Wang Yinliang as the main one, and Wang Tongliang and Wang Tieliang had certain shares.
The account is very clear, so that there are many fewer contradictions.
Here is a lesson of Wang Shouyi's thirteen incense eating, that is, in 2009, the national chain opened a hot pot restaurant, and the seasonings were involved in catering, and the span was very large, so that Wang Shouyi thirteen incense ate against the wind.
I don't know if it's a "curse", Wang Shouyi Thirteen Fragrance wanted to get out of the circle of condiments, but some attempts ended in failure, allowing it to return to its old business.
I lost a lot of my initial investment, letWang Shouyi Thirteen Incense began to be cautiously stable and steadfast on the follow-up development path.
Wang Shouyi Thirteen Incense does not engage in loans and listingsDo not spend energy on capital operationand devote more time to improving the business environment.
This makes the pressure on personnel a lot less, so that one person can wear multiple positions, Wang Shouyi thirteen incense is flat management, in the daily relationship can determine the development direction of the enterprise.
2016 is a crucial year in the development of Wang Shouyi's thirteen incenseWang Yinliang's "de-familyization" has achieved initial results
Separating family members from the development of the enterprise allows the company to eliminate some of the distractions caused by the closeness of the relationship, so that the development can go on a smoother path.
Some of the talents who have entered Wang Shouyi's thirteen incense have a path of development, and they are willing to stay and contribute to the development of the enterpriseMutually fulfilling relationships
Since then, Wang Shouyi has also undergone many reforms, moving closer to the development direction of professional people from family business to professional things, delegating power in key positions, and innovating in management mode and charter.
Wang Shouyi thirteen incense can have a longer vitality, these major changes are indispensable, labor pain is better than long pain, is the only way for enterprises to seek long-term development.
Wang Shouyi's thirteen incenseThe changes brought about by the reform and the development tone of seeking stability make it doomed to be reluctant to go public, and behind the reluctance to go public is its own considerations.
Wang Yinliang will also mingle with employees, and is very frugal in daily life, and has heard a lot of problems that need to be solved in the development of enterprises in the process of getting along, and has also learned about the practical needs of employees.
This allows employees to unite closely around the company, which is very cohesive, and a group of people can concentrate on doing great things.
Wang Shouyi Thirteen Incense has very little investment in advertising, and has a great reputation in the era of word of mouth and TV media, but when it comes to online platforms, the direct impact of less advertising investment is that the volume is much smaller.
This letsThe younger generation has not heard much, in fact, the company has been developing, and it is developing very well.
Wang Shouyi's thirteen incenseThe missed opportunity is the rise of e-commerce and the opening of online channels
With the proliferation of smartphones and computer tools, not only is more and more time being spent on them, but also some shopping is done on them, which has led to the importance of online channels.
When it comes to online shopping, promotion and publicity play a more important role.
And Wang Shouyi's thirteen incense was sold online, but the result was much worse than the offline sales.
From the development tone of Wang Shouyi's thirteen incense, it can be seen that the enterprise is seeking to advance steadily, but the east wind of the market does not wait for anyone, and soon there are all kinds of sellers on the track to seize the development opportunities, and their development is very fast, so that the latecomers want to overtake and have to take a new way.
Wang Shouyi's thirteen incense is indispensable to cater to and promote the market, alsoIt takes more time to settle
Wang Shouyi's thirteen spices are offline channels, but many newly developed flavors have not been widely recognized by the public, which makes some retailers find the right categories to sell when they buy them.
There is a lot of investment in the new product, and the output meets expectations, but if you want to reach the height of the ace category, it is stillThere is a path to be taken.
Referring to the education of the Wang family,Wang Shouyi and Wang Yinliang did not have high academic qualifications, but they attached importance to education, I hope that future generations will be able to study well.
Among them, Wang Taibai, who has earned money, is a little different when he returns from studying abroad.
The elders in the family were busy with their careers and not many people cared about him, so he was a little willful when he was a child, and when he grew up, he made some money by helping the family hoard land.
But this money did not let him be recognized by his family, and after in-depth communication with his family, he reshaped his money values, and did not take money very seriously, but was a little more free.
Future generations will continue to attach importance to education and training, and work hard towards the goal of knowledge and reasoning.
Corporate giving. In the food safety supervision and sampling inspection and the review of China's time-honored brands, Wang Shouyi has no problem with thirteen incense.
ThatThe next step is to maintain stability and open up, Thirteen Incense itself is a basic plate, contributing a large share of revenue, to keep this position.
Development is to develop new products that meet market demand through science and technology, and see if there can be supporting products after deep cultivation in the field, and publicize them with the help of the power of the network.
For example, Wang Shouyi's thirteen incense flew to space to increase the fragrance of "space dumplings", as well as more than 30 varieties and more than 70 specifications, but they have not been spread on a larger scale.
Behind the seasonings such as chicken essence and spicy fresh, is itThere are more places waiting to be opened in the spice market
If a time-honored brand wants to fight a bloody way in the new era, it is inseparable from keeping the "old" and creating the "new".
In addition to retaining the trusted quality of products, we must start to innovate in technology and promotion.
In any case, quality is the last word, and the wind and waves that can be withstood are combined with the progress of technology to see if there is a better way to optimize the process and make sales.
Time-honored brands can also use the characteristics of convenient and developed transportation and smooth international market to connect with the international market.
International friends can feel the new taste of domestic "native products", and in 2022, Wang Shouyi's thirteen incense will have 358 tons of spices were delivered to the tables of Koreans.
A lot of Korean kimchi is imported from China, not to mention kimchi, in fact, the condiment market is still very vast, you can try to open up persistently.
It is not easy for the "time-honored brand" to survive decades of ups and downs, and it is still necessary to make great strides forward on the road of the new era.
We will continue to show our craftsmanship and down-to-earth concept, reshape our brand image, and meet the train to the future with vigor.
It's not a problem to miss a momentary development opportunity, it's importantStrict quality control, to keep the reputation of the brand, inThe field is deeply cultivated and developed
I believe that time-honored brands like Wang Shouyi Thirteen Incense will continue to be fragrant and bring more people delicious taste buds.
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