Nobel laureate economist Douglas once put forward the theory of "path dependence": once a thing enters a certain path, it may become dependent on this path, and continue to strengthen itself in subsequent development. Looking at the rapid development of China's new energy vehicle market, the new car-making forces are still in the "path dependence" theory when they are in full swing to carry out a good show of "you sing and I will appear". Among them, Gaohe Automobile realized early that "innovation" is the way to create increments, not only smashing all the "car models", but also becoming a subversive in the industry!
Founded in 2018, Gaohe Automobile adheres to the high-end positioning of the brand, and under the leadership of the founder Ding Lei, it has successfully staged a high-speed growth road from 0 to 1, and has become a benchmark brand of high-end new energy vehicles in China, and has created a proud achievement of continuously achieving leading sales in the high-end electric vehicle market.
Gao He, like to create! Compared with other car brands, Gaohe Automobile dares to subvert the tradition, break the cookie-cutter aesthetic, and not only impress consumers with its futuristic and innovative unique design, but also get out of the homogeneous market competition. For example, HiPhi Z is very futuristic and mecha-style, full of visual impact! This is just a microcosm of the design and development process of Gaohe, which can give a glimpse of Gaohe's design pursuit and unique aesthetics.
So far, Hiphi Axyz has four models, each of which has its own design to fully meet the individual pursuits of different segments. Among them, HiPhi X has won the Gold Award for Design at the 23rd China Patent Award of the State Intellectual Property Office, and the Gold Award of IDA in the United States, the Red Dot Award in Germany, and the MUSE Platinum Award. HiPhi Z has also won the 2023 FDA French Design Gold Award, DIA China Design Intelligence Award, etc. In addition, HiPhi Y, which has been on the market for more than half a year, also won the "Annual Innovative Design Pure Electric SUV" award and the "Xiaoxiang Cup" Industrial Design Competition Award.
Of course, in addition to the excellent appearance design and comprehensive intelligent configuration, it also makes Gaohe's models exude unique charm! Whether it is the HiPhi Show car dance mode, the HiPhi Bot multi-axis displacement vehicle-mounted digital robot and the Hiphi Port docking station, or the intelligent wing door and intelligent interactive lights, these original designs of HiPhi give users a different sense of ritual and travel experience.
Just ask: Is there a lack of a new energy vehicle brand in today's automobile market? There is no shortage, but all industries lack those "dreamers" who redo the industry with the mentality of "works". Gaohe Automobile breaks the cookie-cutter aesthetic and leads a new trend of automobile design with original design. It not only brings users a refreshing value experience, but also creates a "design textbook" in the automotive industry, which is worthy of our respect and worthy of reference by more car brands.