How does Generation Z consume and operate?
How does Generation Z consume and operate?
Relatively speaking, the traffic dividend is gone. But that doesn't mean there isn't a traffic dividend. Because society has been updating and iterating, young groups are entering society in batches. For example, Generation Z, represented by those born between 1995 and 2009, accounts for 19% of China's total population.
Generation Z has stepped into society one after another, and the consumption potential has been continuously released, which has given new brands the opportunity to grow. At the same time, Gen Z has a high degree of acceptance of new things, which means that they have become the backbone of the Internet, and at the same time, they are the leading force in the new economy, new consumption and new culture in the future.
The new batch of young people represented by Generation Z has become a small number of structural traffic dividends under the saturation of user traffic.
Based on this, how should we market Gen Z? This article elaborates from five aspects: content operation, member operation, user operation, activity operation, and community operation
1. Content Operation
2. Membership Operations
3. User Operation
Fourth, the operation of the event
5. Community Operations
Conclusion:
Whether it's a new brand or an old brand, the Gen Z market is waiting for you to cultivate and reduce costs for your own brand decisions. Although they are all sharing of some battle plays, they have a good execution reference, and I hope to take a closer look.
As a reminder, I have been sorting out the positioning of the 18-character formula recently, and I am combing through the relevant content, so I will share some simple playing content with you. The depth needs more time to sort out and hope to understand.
At that time, around positioning, strategic positioning and brand positioning, these are two concepts, do you understand? Brand positioning is more as strategic content, in fact, it is rarely applied as strategic content, how to understand it, do you have any awareness? Is the brand positioning expired, is it really a universal formula for all brands?
There are too many confusions, and I will reveal them to you one by one.
The above is the content of this article, if you think it is good, welcome to reward the collection, thank you**. More exciting look forward to your attention, we will see you tomorrow!