Although I have a clear understanding of the getting worse and worse situation of supermarkets, I have always been curious about why such a large supermarket, with tens of billions of annual revenue, still loses money in the end, and even continues to go bankrupt and unable to operate.
After a year, after going to the supermarket, I finally felt why the business of these supermarkets is getting worse and worse.
Things are not bad, and the competitiveness is getting worse and worse!
I have been in this supermarket for at least ten years, and I will visit several times a month, whether I buy anything or not, I will see if there are any changes in the supermarket and whether there are new things. will often be in this big supermarket (head chain supermarket, don't mention the name), the experience of buying is not good, and I have always been more accustomed to it. There have been a lot of changes in the past ten years, but in recent years, it has become less and less interesting to shop.
First of all, there is hardly much change in the product,**display,heap,** and so on are nothing that can attract people anymore. Now even the original ace fresh food feels more and more ordinary, and there is not much difference from other terminals. In the purchase after the year, the variety and quality of vegetables have become more and more general, and the quality of meat does not seem to be very fresh (I don't know if it has just been the New Year, there is no freshness).
Secondly, there is no attraction anymore. The attraction of the original supermarket lies in the abundant SKUs and preferential activities. However, now, the attraction of these supermarkets is gradually weakening, and a relatively characteristic attraction point has lost its appeal to consumers. Yonghui and other bigwigs who take fresh food as their trump card are also weakening in their competitiveness in fresh food.
The current big supermarkets can only be said to be very different in all aspects, not excellent, nor high-quality. However, it still maintains a certain high profile on the **. In the case of the gradual disappearance of advantages, the competitiveness of these supermarkets is becoming worse and worseUnable to attract consumers, traffic declined, sales declined, and profits declinedIt became inevitable.
In addition to product problems, service attitude is also a problem that many supermarkets have.
The service is getting worse and the contrast is getting bigger!
After visiting the supermarket after the year, the reason why I never want to go again is because of the service attitude.
I don't want all supermarkets to be as careful as Fat Donglai, but the minimum service and respect for customers are necessary. However, in this shopping experience, I really felt the carelessness and extremely indifferent attitude of the employees in the supermarket. Originally, it was just a simple problem of needing a bag in the process of weighing vegetables, but in the past, the weighing staff directly took a bag by his side to complete the weighing.
However, now the tone is very stiff, and even the obvious impatience factor is in it. Most of the time, it is not very hypocritical, but at this point in time of the Spring Festival, the impact is very direct, and it also directly reflects the attitude of supermarket employees in service.
Moreover, such problems are not unique, and it is not once or twice that similar problems have been encountered. Sometimes, when I buy something, I can't find it for a long time when I look for an employee to weigh it, and there is no way to weigh it in other weighing positions. In the face of such a situation, for consumers who are now more and more demanding on the shopping experience, giving up the purchase is the choice of a considerable number of people.
In a business district, supermarkets are often not one, plus various aroundFresh food stores, daily chemical storesand other segmented competitors, a supermarket has a little problem, that is, it is pushing consumers into the arms of competitors.
Judging from the current market, the situation of every supermarket is not good. According to the data, only 443% of supermarket sales are growing, with an average growth rate of 152%，1.4% of supermarkets were flat, and the rest were declining, and the decline was as high as 228%。In the fierce competition, if you want to stand out, every detail is the key to success.
The competitiveness of supermarkets has declined!
The decline in the competitiveness of traditional supermarkets is one of the main reasons for the overall decline, but the bigger reason is that most traditional supermarkets still maintain a high attitude even if they decline.
In the cognition of most traditional supermarkets, although they have experienced ups and downs, they still have strong competitiveness, and their position in the industry is irreplaceable. This also causes supermarkets to remain strong in cooperation with partners, especially in cooperation with dealers, various expenses continue to rise, and the account period is long and continues to delay.
When targeting consumers, they still maintain such an attitude, which directly causes the competitiveness of traditional supermarkets to continue to decline. Although there have been changes in traditional supermarkets, it is difficult to have too many changes, and only a small amount of fine-tuning is carried out internally. However, in the face of rapidly changing competitors, such changes are very stretched.
To know that even nowHema freshThese new situations of supermarkets are constantly changing to cater to consumers. Constantly adjust ourselves according to the changes in consumer needs. And, even so, there is still no certainty of gaining an advantage in the competition. In the past few months, it has been constantly reportedAlibabaTo "get rid of" the news of Hema fresh.
The competition in supermarkets is intensifying, and consumers' choices are becoming more diversified. In the situation that your position is not unique and irreplaceable, if you do not deepen and improve yourself, then the only outcome is to be eliminated.