Photo courtesy of the District Bureau of Culture and Tourism.
February 2, the 23rd day of the lunar month, is the traditional "small year" in northern China, and the 2024 "Sea Spring" New Year Cultural Season hosted by the Haidian District Culture and Tourism Bureau was grandly opened.
In the activity, five "blessings" were sent to representatives of various industries in the district, and the word "blessing" was the most popular traditional custom in the Spring Festival, and the five blessings represented five auspicious blessings in traditional Chinese customs, and it was also the beautiful expectation of the traditional Chinese New Year culture for individuals and families. At the same time, the dragon and lion dance, gongs and drums inside and outside the Haidian North Cultural Center are noisy, a lively and jubilant scene, and the atmosphere of the New Year is even stronger.
In front of the main venue of the Haidian North Cultural Center, the dragon and lion are in front of the New Year, the lion is spring, the flower will be cheerful and enthusiastic, and the dragon and lion dance, the car party, and the five tiger sticks will be staged in turn, and the scene will be full of laughter. In the applause and cheers, the crowd at the scene stepped forward to interact and jointly create this prosperous and joyful festival atmosphere. Xibeiwang Town, Shangzhuang Town, Hot Spring Town and other sub-venues are also very lively, and more than 2,000 people participated in the flower meeting street stampede activity to push the sense of ritual of the New Year to a climax. The main venue and the branch venues echoed each other, giving a wonderful cultural feast to the residents of Haidian.
In addition to the wonderful performances, the technology interaction area in the shared hall is also very popular. Citizens can not only get the arrangement of Haidian New Year's "food, housing, transportation, travel, shopping and entertainment" activities through the interactive experience device of Xiaoduo Ai Screen, but also play interactive games such as Flying Flower Order and Idiom Solitaire with "her" on the spot, and enjoy the infinite fun brought by science and technology to life. The intangible cultural heritage experience area and the on-site blessing area are also crowded, with exquisite paper-cutting, Chinese knots, and blessing characters written by the master himself, conveying the best wishes of the New Year of the Dragon, and the citizens feel the vitality and charm of Haidian science and technology and culture in this festive and jubilant atmosphere.
On the stage of the main venue, the flavor of the New Year and the sense of science and technology are perfectly integrated. For the first time, a virtual digital human hosted the opening ceremony, empowering culture with technology and innovating traditional Chinese etiquette. The blind box prizes of the twelve beasts in the Old Summer Palace ignited the atmosphere of the audience, and the dumpling banquet for thousands of people in Sujiatuo Town was shared online; The original allegro "The Horse's Head Home" highlights the country's prosperity, the national intangible cultural heritage inheritor Wu Tong brought the Chinese music performance "Colorful Clouds Chasing the Moon" and the song "Good Spring" to let the audience fully feel the unique charm of Chinese traditional culture, and the song "China in the Lights" by Liu Weijun, a young soprano of the China Broadcasting Art Troupe, and the male and female chorus "Live Up to the World" sang the spirit of Haidian people's hard work and enterprising. The event site was full of strong "cultural flavor" and "science and technology fan".
Chen Jing, director of the Haidian District Culture and Tourism Bureau, introduced that the 2024 "Spring of the Sea" New Year Cultural Season fully excavates the value of red culture, traditional culture, and innovative culture, highlighting the inheritance of excellent traditional culture, the linkage of culture, tourism, business and sports, and the two-wheel drive of culture and technology. Among them, the 13th Summer Palace Two Plum Exhibition, the 11th Phoenix Ridge New Year Garden Party, the first New Year Cultural Garden Tour in Zhongta, the Lantern Festival National ** Meeting and other activities are very exciting.
Since its inception in 2011, it has always adhered to the tenet of "the best culture belongs to the people", with the promotion of excellent traditional Chinese culture as the core, combined with the connotation of the construction of a strong cultural area, and launched a variety of public cultural products with rich content and strong regional characteristics, so as to create a festive and warm cultural atmosphere for the New Year, the Lantern Festival and the New Year, and strive to improve the quality of urban culture and civilization to meet the new expectations of the people for a better life. (Reporter Yang Si).