1. Information overview "Luckin 9The monitoring time range of the 9 yuan activity is accused of shrinking" event report data is from 2024-02-16 00:00:00 to 2024-02-20 23:59:599 yuan a cup of activity shrinkage If you don't have it, you won't drink it, and I can save another 99], the emotional attribute is mainly non-sensitive. Key propagation nodes
2. Hot list analysis as of 2024-02-20 13:38:13About "Luckin 9".The discussion of the "9 yuan activity was accused of shrinking" incident generated a total of 1 hot search topic, which appeared on 1 platform such as Weibo. Among them, the earliest hot search topic was the Weibo platform's [Luckin 9.].9 yuan a cup of activity shrinkage], the time on the list is 2024-02-18 15:56:19;The longest-running hot search topic on the list is Weibo's [Luckin 9.9 yuan a cup of activity shrinkage], lasting 912 hours; The highest-ranked platform is Weibo.
3. Fundamental analysis 31 Trend Analysis 31.1 During the monitoring period of the volume trend, about "Luckin 9The peak of the 9 yuan activity was accused of shrinking" appeared on 2024-02-19. The most disseminated report is [ Luckin 99 yuan a cup of activity shrunk We broke off the relationship], and the popularity has dropped rapidly since then.
3.1.2 During the interactive trend monitoring period, "Luckin 9The highest number of interactions for the "9 yuan activity was accused of shrinking" event appeared on 2024-02-18, and the interaction index of the day was 1118。The report with the highest number of interactions is [Luckin" 99 yuan to drink a cup" activity "shrunk", only 8 designated drinks are left, and the interaction index is 2322 times.
3.2 Affective attributes" Luckin 99 yuan activity was accused of shrinking" event information is mainly non-sensitive, and sensitive information accounts for 2209%, non-sensitive information accounted for 7791%。
3.3 During the monitoring period of media distribution, "Luckin 9The 9 yuan activity was accused of shrinking", which was mainly distributed in 10 media such as Weibo, APP, and news. Among them, Weibo, APP, and news are the most prominent, accounting for respectively. 53%。
3.4 Key Points
Fourth, ** analysis 41 **Classification about "Luckin 9."9 yuan activity was accused of shrinking" incidents, mainly distributed in other sources, accounting for 8809%;followed by industry sources, accounting for 673%;Provincial sources, accounting for 228%;Prefecture-level and county-level sources, accounting for 208%;Central-level sources, accounting for 076%;Complaint sources, accounting for 006%;The distribution of sources is as follows:
4.2 ** During the monitoring period of the hot word, "Luckin 9The 9 yuan activity was accused of shrinking the "incident" The hot words reported on the ** included "99", "Luckin", "Event", etc.
4.3 **Viewpoint "Luckin 9The 9 yuan activity was accused of shrinking" incident, and the representative ** views are [Luckin Coffee" of China.com 99 yuan activity" adjustment customer service responded that a certain range of adjustments will be made according to the situation] and interface news [hit 9.The 9 yuan low-price war of Luckin is almost unbearable] and so on, the details are as follows:
4.4 ** The region is in "Luckin 99 yuan activity was accused of shrinking" incident, Guangdong, Shandong, and Jiangsu had the most ** posts, accounting for respectively. 03%。
Fifth, Weibo analysis on the Weibo platform, "Luckin 9The 9 yuan activity was accused of shrinking" The event was relatively hot, with a total of 1 hot searches, and a total interaction index of 99 netizens95。One of the most popular microblogs is [Luckin" released by Red Star News every 99 yuan to drink a cup of "activity" shrinks", and only 8 designated drinks are left. 5.1 During the monitoring period of Weibo communication trend, "Luckin 9The 9 yuan activity was accused of shrinking" The peak of the volume of the event on the Weibo platform appeared on 2024-02-18, and the popular Weibo on that day was [Luckin" released by Red Star News every 99 yuan to drink a cup of "activity" shrinks", and only 8 designated drinks are left.
5.2 Weibo** viewpoint "Luckin 9The 9 yuan activity was accused of shrinking" incident, and the representative ** views are Red Star News's [Luckin 9.].9 yuan a cup of activity shrinks, only 8 designated drinks are left] and Caijing.com's [Vote: 9 yuan 9 discount shrinkage affects you to drink Luckin? etc., the details are as follows:
5.3 Weibo netizen opinion "Luckin 9The 9 yuan activity was accused of shrinking" In the incident, the representative views of Weibo netizens include [The store with Cudi next to it will be more active, and it will take off without Cudi] and [ Isn't there a cool Di, the whole audience is 9.9] etc., the details are as follows:
5.4 Weibo crowd portrait 54.1 Gender and age On the Weibo platform, female users are interested in "Luckin 9The 9 yuan activity was accused of shrinking" event with high participation, accounting for 7152%, mainly between 18 and 29 years old; Male users accounted for 2848%, mainly between 18 and 29 years old.
5.4.2 Regional analysis: Netizens in Guangdong, Jiangsu, Shandong and other regions have a negative impact on "Luckin 9."The 9 yuan activity was accused of shrinking" The event has a high degree of attention, accounting for respectively. 59%。
6. Analysis of information clientsIn the mainstream information clients, a total of 229 authors participated in the publication of articles, and the interaction index was 844。0 hot searches were generated in the information client. The hottest information is [Luckin" released by the Red Star Capital Bureau every 99 yuan to drink a cup of "activity" shrinks", and only 8 designated drinks are left. 6.1 During the monitoring period of the communication trend of the information side, "Luckin 9The 9 yuan activity was accused of shrinking" The peak of the volume of the information client appeared on 2024-02-19, and the popular information client information on the day was the first thunder of the new year released by sales and management.
6.2 Distribution of communication weights on each platform" Luckin 99 yuan activity was accused of shrinking" incident, today's headline comprehensive influence value is 993, ranked first; The second platform is Sina News, with a comprehensive influence value of 795;The third-ranked platform is Tencent News, with a comprehensive influence value of 496。
6.3 (from)**Viewpoint "Luckin 9The 9 yuan activity was accused of shrinking" incident, and the representative ** views of the financial community are [Luckin 9.].The 9 yuan activity was accused of shrinking Customer service response: The activity is continuing to be carried out, and the scope, stores, and applicable drinks may be adjusted according to the situation] and Red Star Capital Bureau's [Luckin" 99 yuan to drink a cup of "activity "shrinking", only 8 designated drinks are left] and so on, the details are as follows:
6.4 Netizen's point of view "Luckin 9In the 9 yuan activity was accused of shrinking", the representative views of netizens are [Why don't people know how to be content? It's best to give it to you for free all year round, and it's best to have it delivered to your door, and it's best to get you back a little tip (thank you for my free coffee)! Why? ] and [ Very good ah don't think anything] and so on, the details are as follows:
6.5 Geographical distribution of netizens: Guangdong, Beijing, Fujian and other regions netizens have a negative response to "Luckin 9."The 9 yuan activity was accused of shrinking" The event has a high degree of attention, accounting for respectively. 76%。
Seventh, the short ** analysis in the short ** platform, "Luckin 9The 9 yuan activity was accused of shrinking" The event is generally hot, and the netizen interaction index is 062。Among them, the most popular content is [Luckin 9.] released by Qilu Evening News Sure Enough9 yuan a cup of activity shrunk, and only 8 designated drinks are left. 7.1 During the monitoring period of the transmission trend, "Luckin 9The 9 yuan activity was accused of shrinking" The event appeared at the peak of the volume of the short ** platform on 2024-02-18, and the popular content of the day was [Luckin 9.] released by Qilu Evening News Sure enough9 yuan a cup of activity shrunk, and only 8 designated drinks are left.
7.2 Key Points.
7.3 Netizen's point of view "Luckin 9The 9 yuan activity was accused of shrinking" incident, and the representative netizens on the short ** platform have the views of [ I drink it because of 99 and not because it is Luckin] and [Buyers are never as smart as sellers, there is no free lunch in the world], etc., the details are as follows:
7.4 Geographical distribution of netizens: Netizens in Guangdong, Shanghai, Sichuan and other regions have a negative response to "Luckin 9."The 9 yuan activity was accused of shrinking" The event has a high degree of attention, accounting for respectively. 95%。
8. During the monitoring period of the event summary, "Luckin 99 yuan activity was accused of shrinking "event heat index 26814, sensitive information accounted for 2209%。In terms of media, Weibo has the highest influence, with an influence index of 25686;In terms of sites, Sina Weibo has the highest influence, with an influence index of 22351。[Luckin 9.]9 yuan a cup of activity shrinkage] was the most disseminated, with a total of 3,096 similar reports.