"Palace Cat" put on the national team uniform and turned into a station souvenir, Quanjude, Wu Yutai and other time-honored brands came to the waiting passengers, and more than 20 countries and regions along the "Belt and Road" food and wine, beauty and skin care, daily necessities and other goods are ......dazzlingAccording to the Beijing Evening News,With the opening of the Spring Festival, the Beijing station, which has completed the commercial quality improvement, is new againThe first store of the "Quanjude Platform" China Railway Passenger Station, the China-Europe Express Imported Commodities (Bonded) Store, the China National Team Franchised Retail Store and other stores are among the waiting halls, attracting the attention of passengers from the south to the north.
The eighth waiting room boutique commercial street is newly unveiled. An Xudong took the train early or not late, and there were many passengers who arrived at the station hours or even hours in advance. In order to pass the waiting time, travelers often wander around the waiting hall. In view of the fact that the station is mainly used for waiting functions, most stations have only opened kiosks to provide mineral water and convenience food to passengers. Even the newly built waiting hall of the high-speed rail station is mainly a catering business. In the subconscious of passengers, there are not many consumption choices at the station, the consumption experience is not good, and the ** is high, so they are all bought outside the station, and they are dragged into the station in large bags and small bags. The waiting hall has a huge passenger flow, taking advantage of the time and place, developing characteristic operations, and opening up new channels for passenger consumption, which obviously has a lot of space.
Whether it's a trip to Beijing for work or a trip back to your hometown for the Chinese New Year, travelers always want to bring some Beijing gifts back. The waiting hall not only has special gifts to sell, but also fair, will you worry that there are no customers? According to the preliminary demand survey of Beijing Railway Station, catering and retail stores are the most popular among tourists, especially well-known brands, time-honored brands, and Internet celebrity stores, which are favored by young travelers.
With the intention of seeking change and "listening to the persuasion of passengers", Beijing stands on the innovation of consumption scenarios and goods, and opens up a new way for the commercial format of the railway station. In recent years, the positioning of the Beijing station has changed dramatically. With the completion of Beijing South Railway Station and Fengtai Station, Beijing Railway Station is less noisy and crowded than in the past. In October 2019, as one of the top ten buildings in the capital for the 10th anniversary of the founding of the People's Republic of China, Beijing Railway Station was selected as the eighth batch of national key cultural relics protection units, and "operating a station in cultural relics" has become a new challenge for railway people. The change of identity and the diversion of passengers have prompted Beijing Railway Station to change its operational thinking. Before the Spring Festival last year, the Beijing Railway Station was upgraded and repaired, realizing the original appearance of the station at the beginning of its construction. It is in this renovation that the eighth waiting room on the second floor, which has a strong sense of spatial depth and transparency, has been turned into a boutique commercial street, realizing the simultaneous improvement of commercial services and passenger services.
What has changed is the layout and style, and what has not changed is the original intention of serving passengers. At the beginning of this year's Spring Festival, Beijing Railway Station has carried out the overall planning of the whole region, the whole streamline and the whole format in accordance with the positioning of branding, quality and characteristics, and the eighth waiting room has ushered in a number of new brands, adding new choices for passenger consumption. The bonded stores of imported goods on the China-Europe Express are quite popular, with about 500 kinds of beauty products alone, which are 10% to 30% cheaper than the official website due to fewer circulation links; Although the "Quanjude Platform" store sells fast food, the duck embryo uses the ** chain of the regular store; In the franchised retail stores of the Chinese national team, 96 licensed new products were unveiled; In the "New Forbidden City" store, which is full of red palace walls, every product contains historical elements and artistic design ......* Try to be close to the people, ** do a good job in quality control, coupled with the bright decoration environment and modern service standards, which greatly subverts the station consumption scene in the impression of passengers, and adds a strong literary and artistic style and fashion atmosphere to the old station. The most important,It has become a window to Beijing's business, where departing passengers can take away their favorite Beijing gifts before boarding the bus, and will also leave a good memory of the new consumption scene.
The top goods from more than 20 countries and regions in the "Belt and Road" are put on the shelves, reflecting the new business philosophy of the station; Meeting the all-round consumption needs of tourists for their own use, catering and souvenirs is a proof of commercial quality and expansion. A selection of delicious and fun food, a collection of Chinese and foreignAllowing hurried travelers to have a fashionable and novel shopping experience in the commercial street of the railway station, Beijing Railway Station confirms the competitiveness of the old station.
Moving the store to the side of the passengers, connecting with the needs of tourists at zero distance, enriching the characteristic cultural tourism products, and meeting the increasingly diverse travel needs is not another gorgeous turn of Beijing Railway Station.
**: Beijing Evening News Reporter: Xin Yin
Process edit: u060
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