I believe that the post-80s and post-90s generations have seen a very popular noodle store, that is, Ajisen ramen. Although many people have never eaten this type of ramen, they do see it often, especially those who have spent time in coastal cities.
The reason is simple, because the main market for Ajisen ramen is in coastal cities, and although Ajisen ramen is also available in inland cities, the number of stores is relatively small.
Ajisen ramen was once popular in China
In any case, Ajisen ramen used to be a chain of food that impressed us, especially when I was studying, I would often eat it with my classmates, mainly because the Japanese-style decoration inside would attract many young people.
However, the cruel reality is that Ajisen Ramen has gradually faded out of people's sight, according to relevant statistics, the number of Ajisen Ramen stores in China has been decreasing for many years, and the number of stores in China is currently only more than 600, and most of them are in eastern coastal cities.
Why Ajisen Ramen is going downhill
So why has Ajisen Ramen, which was once popular in China, been declining for many years?
There are many reasons for this, let's talk about the first reason first, I believe that everyone has heard of a word that has been very popular recently, that is, Hextech.
Yes, Hextech, which is only now familiar to Chinese people, has actually appeared on Ajisen Ramen many years ago, as we all know, the soup base of Ajisen Ramen is the essence of the whole bowl of noodles, because it is completely made of pork bones, and it tastes fragrant, although a bowl of noodles costs about 30 yuan, but everyone still thinks it is worth it!
However, with the increasing number of franchise stores, Ajisen Ramen has begun to add various technologies to the soup base made from pork bones in order to help the major franchisees operate more effectively, resulting in consumers no longer being able to drink fresh pork bone broth, which affects the taste of ramen.