1. Ground push and drainageLocal promotion, that is, ground promotion, is a way to set up stalls, sweep buildings, distribute leaflets, and send gifts to offline universities, communities and other locations, so that others can pay attention to institutions or activities. Here are the key points to do a good job:
1. Do a good job in new innovation.
To have attractive things, we must pay attention to team cooperation and make reasonable use of existing conditions;
2. Mainly to obtain the list.
Choose a place where the target population is large and concentrated directly in the surrounding universities, technical secondary schools, vocational schools, etc.;
3. Mainly direct visits.
Directly arrange people to invite candidates to understand the course content and activities**, and cooperate with the award setting of retention and courtesy;
4. On-site consultation.
Directly carry the ground push materials + receipts, and sell low-cost class bags on the spot; Fixed-point consultation, directly in the largest amount of places to set up a table (gifts + single page + roll-up).
Second, the old and the new online group
Doing an online activity and letting old students be the captain to form a team to form a team requires high requirements for the admissions teacher's execution and sales ability, but it is also the easiest and fastest to produce results.
1. Invite politely.
Old students invite their friends to experience the course at the institution, and both the old students and their friends can get relevant rewards.
2. Assist fission.
Students invite friends to help help, and after reaching a certain number of helpers, they can purchase relevant courses at extremely discounted rates, and friends of old students can also get the same preferential policies through the circle of friends or the community.
3. Join a group**.
If a student opens a group, you can purchase a course of the organization in the first class, and the student will share the group with friends or share it with the circle of friends, so that more people can join the group.
4. Group fission single.
By establishing an activity community, the old students will be gathered, and then the old students will be stimulated to take the initiative to pull people into the group to achieve fission by achieving the goal of pulling people in the group.
5. Distribution fission.
Institutions can upload a course activity through the Mini Program, and set up a distribution mechanism, users can learn more about the event through the event link, and generate a poster with their own avatar and nickname, and distribute it through poster sharing.
3. Cross-industry cooperation
The selected "different industries" must have overlapping points in the target users, for example, the institution that makes the teaching can cooperate with the school, and if the café is selected, it will not achieve good results;
Activities carried out in "different industries" must be attractive to the target audience.
1. Provide coupons.
Win-win cooperation: cooperation with supermarkets, bookstores, exhibitions, libraries, etc.
Gifts: Users only need to spend a certain amount at these locations to receive gifts, trial classes or vouchers from training institutions.
2. Share advertising space: take advantage of the marketing channels and advantages that both parties already have, and at the same time enhance the brand opportunities of both parties.
3. Public activities: The two sides jointly hold a large-scale event, jointly fund, select and send programs, and invite candidates to participate.
4. Member information sharing: Many institutions have also established their own membership system for students, so this membership system can also be connected with other institutions and businesses to exchange customer information on both sides.
Please grasp more about the enrollment marketing content of institutions, and 0 yuan into the exclusive work package of education institutions.