Looking back on the past mining time, these memories are vivid. This year is the "harvest year" of Jinhui Liquor.
This year is also a comprehensive breakthrough year for Jinhui Laojiao to enter the East China market. We summarize the major events of Jinhui Liquor East China in 2023 with these ten news and welcome the arrival of 2024.
In February 2023, Jinhui Liquor East China Company held the 2023 Marketing Conference at Jinhui Distillery in Huixian County, Longnan, to further improve the business ability and professional ability of marketing personnel through several days of intensive seminars, training, practical operations and assessments. At the meeting, Wang Lei, general manager of East China Company, made the 2022 annual work report with the theme of "intensive cultivation and hard work", and fully deployed the work direction for 2023. Chairman Zhou Zhigang made a concluding speech with the theme of "Believing in the Power of "Believe"", encouraging the East China people to create a century-old golden emblem and share a better life.
In May 2023, Jinhui Liquor East China Co., Ltd. held the "Set the Goal and Surpass Again" Provincial and Regional Seminar and the 2023 Spring Team Building Activity, which was held simultaneously in Yancheng, Jiangsu, Qiandao Lake, Zhejiang, Zhengzhou, Henan, and Jurong, Jiangsu. In October 2023, Jinhui Liquor East China Co., Ltd. carried out OKR agile target management training with the theme of "Anchoring Goals, Learning and Co-creating" in Huai'an, Jiangsu Province, to help carry out the work plan in the fourth quarter of 2023 and in the future, and improve the goal management ability.
Blockbuster appearance at the Spring Sugar Fair
In April 2023, after careful preparations, Jinhui Liquor will participate in the industry's largest event sugar and wine fair, bring core products such as Jinhui Laojiao, and build a forest factory theme exhibition hall on the 12th floor of Chengdu Dacheng Hotel. During the sugar and wine party, the chief entered the Qinling Immersive Golden Emblem Night brand dinner in one second, creating an audio-visual feast for **, opinion leaders, and industry experts. Taking spring sugar as a starting point, Jinhui Laojiao has appeared in more international and domestic grand exhibitions to steadily release its brand influence.
Sponsor a number of top events and activities, and accelerate the brand's breakthrough nationwide
In October 2023, the 2023 Tour of Chongming Island International Self-League Women's Road World Tour sponsored by Jinhui Laojiao was held in Chongming Island. This is also the first time that Jinhui Liquor has cooperated with a high-standard world-class event, and the display of Jinhui Laojiao's strategic products in the brand's display area, the title of the Chongdong stage, and the Jinhui Laojiao polka dot honor shirt are all conveying the unique charm of the brand, which not only conveys the unique charm of the Jinhui Liquor brand to the public, but also conveys the positive energy spirit of Jinhui Liquor with the help of high-standard international sports events.
This year, Jinhui Laojiao faced the consumer market with a high quality of ultra-long fermentation for 180 days, and also frequently appeared in high-standard events such as the Expo, China Food Exhibition, Yellow River Basin Expo, Great Agricultural Annual Conference, and B&B Conference.
4. The chairman is in-depthVisitEast ChinamarketComprehensive empowerment to help market development
In September 2023, Zhou Zhigang, chairman of Jinhui Liquor Co., Ltd., and his party visited the East China market and successively arrived in Nanyang, Luoyang, and Zhengzhou, Henan; Huai'an, Siyang, Xuzhou and other places in Jiangsu Province went to the front line of the market to communicate face-to-face with service providers, listen to the voices of service providers, have a more comprehensive understanding of the market dynamics in East China, and empower market development. This visit fully interpreted the core values of Jinhui Liquor to be customer-centric, and was warmly welcomed by service providers from all over the world, fully understanding the needs of partners and consumers, and laying a solid foundation for the effective operation of the East China market, product quality and service improvement.
5. Meal + wine integration to innovate and create consumption scenarios
From ancient times to the present, wine and food are the best companions, and Jinhui Laojiao meets the needs of self-drinking, party, business and other scenes with three products with ultra-long fermentation. Jinhui Laojiao continues to explore the catering + wine model, not only to build Jinhui Laojiao cultural boxes in Jiangsu, Henan, Zhejiang and other places, to provide immersive tasting places for core consumers, but also to build an indoor and outdoor brand atmosphere to promote brand culture; Through the layout of catering terminal experience activities, the majority of consumers can understand the golden emblem and drink the golden emblem.
6. Strengthen the C-end reach of the brand with music
Wine and ** can bring spiritual pleasure, alcohol consumers are also highly overlapping with music fans, wine and music are integrated, and concert + wine has become another position of brand marketing. In September 2023, the 12th Anniversary Ceremony of Jinhui Laojiao Red Star Macalline sponsored by Huai'an Market will be a star-studded concert on the pinnacle night, and the audio-visual feast of the collision of fine wine and ** will resound in the night sky of Huai'an. Coincidentally, in November 2023, the "Coming to the Sea" Hailai Amu Concert was successfully held in Haining, Zhejiang, and Jinhui Laojiao made a wonderful appearance as the sponsor of this concert.
Jinhui Laojiao has won a number of national awards, and the quality is well deserved
In June 2023, after the review of the Liquor Professional Committee of the China Food Association, Jinhui Laojiao's products were awarded the Pure Grain Solid Fermented Liquor Mark, which is also a full affirmation and high praise for Jinhui Liquor's broad and profound brewing technology, long and rich liquor culture and excellent quality. Jinhui Laojiao 180 won the 2022 annual award issued by the China Liquor Industry AssociationThe title of new wine category of Qingjiu AwardIt can stand out in the most professional and rigorous liquor product evaluation activities in the industry, thanks to the high-quality recognition of Jinhui Laojiao's sweet mouth, smooth throat and fast liquor. In July 2023, Jinhui Laojiao won the 2023 China of the YearLiquor Jinsheng Award "The Most Valuable Product".The honorary title also marks the upgrading of the market value of Jinhui Laojiao. At the 2023 Brussels International Spirits Grand Prix, Jinhui Laojiao 180 won the silver medal of the competition with its high quality, which is not only a commendation for the quality of Jinhui Laojiao, but also an important step for Jinhui Laojiao to enter the international stage. In December 2023, after the review of China Green Food Development Center, Jinhui Laojiao products were awardedGreen Food Class A CertificationThe trademark is a sign to prove that the food is pollution-free, safe, high-quality and nutritious, and as an intangible asset of the enterprise, it strongly proves the standardization of the production process and the high standard of quality of Jinhui Laojiao. The brand value and quality of Jinhui Laojiao have been recognized by many parties, and have also become the confidence of tens of millions of consumers.
8. Crossing the Qinling Mountains to explore the golden emblem to create
Spread a glass of fine wine from the depths of the Qinling Mountains to the whole country
In order to let more people understand the charm of Jinhui Liquor, the core consumers in East China are organized to "cross the Qinling Mountains and explore the secret of Jinhui" to return to the factory to walk into Jinhui and feel the natural wine of Longshang Jiangnan, the brewing culture and brewing ecology of Jinhui World Wine Producing Area. Thousands of opinion leaders and core consumers such as Jiangsu Liquor Industry Association, EMBA of China University of Science and Technology, Huai'an political and business leaders, Henan Gansu Chamber of Commerce, **, etc., went deep into the Jinhui Liquor Ecological Scenic Spot to praise the enterprise management, ecological environment and the quality of Jinhui Laojiao, and the fine wine in the depths of the Qinling Mountains has been recognized by more and more consumers.
9. Join hands with platform providers to draw a new blueprint for win-win cooperation
In December 2023, the signing ceremony of strategic cooperation between Jinhui Liquor Co., Ltd. East China Sales Company and regional service providers in Henan market was held in Zhengzhou. Leaders of the joint-stock company, Henan Marketing Center and some partners in Henan region attended the signing ceremony, which marked an important step in the development of the Henan market for Jinhui Liquor. Taking this cooperation as an opportunity, we will give full play to the advantages of both parties, take product quality as the root on the new journey, increase brand investment, jointly promote the brand building and market development of Jinhui Laojiao, and continue to provide consumers with high-quality products and services.
The Jinhui Laojiao brand is strong and the city is full of Jinhui green
This year, Jinhui Laojiao continued to increase brand placement, advertising layout in many model markets, opening the prelude to the in-depth promotion of the brand; In the key sections of Jiangsu Expressway, nearly 100 row of anti-aircraft guns have been laid out, and the brand image has been intensively shaped for a long time; In Nanjing, Suqian, Xuzhou and other places to create bus body advertising, hundreds of buses shuttled around the city, the brand image of Jinhui Laojiao 180 days of ultra-long fermentation to thousands of citizens.
In April, Chengdu Spring Sugar will be spread online with the help of Moments, Douyin traffic**, and offline with LED linkage in the core business district; At.
Five. 1. The 11th ** week made efforts to many city landmarks in East China to dominate the screen and convey the brand image. At the end of the year, in conjunction with the peak season of liquor sales, Jinhui Laojiao landed in key markets such as Zhengzhou, Henan, Nanjing, Xuzhou, Huai'an, etc., as well as large screens in business districts, buses, urban cross-line bridges, and high-speed toll stations. Multi-city, multi-city linkage, strong lineup concentrated bombardment of the year-end and Spring Festival stalls, for a time "the city is full of Jinhui green", the accelerated growth of brand rate and influence, so that more consumers can see Jinhui Laojiao, spread Jinhui Laojiao.
Looking back at the report card of 2023, we have watered the harvest with sweat, moved forward with hard work, and the road is getting wider and wider. Standing at a new starting point in 2024, we will continue to adhere to the development strategy of innovation-driven, quality-oriented, and customer-centric. We will continue to explore new market opportunities and business models to enhance brand awareness and reputation. We will move forward with greater mind and courage, open a new chapter in 2024 with the accumulation of precipitation in 2023, and comprehensively promote the high-quality development of East China Company in 2024.