This year's Spring Festival Gala, a high-profile feast, has sparked endless discussions. Those long-awaited talk shows ended in unexpected disappointment. Xiao Yueyue and Sun Yue in the opening scene did not deduce a legend, but they have improved compared to last year.
The sketches of Shen Teng and Ma Li, which people had high hopes for, were disappointed, the content of the performance was confusing, and the ending was even hasty. has been waiting for the laughter to appear, looking forward to the plot twist, but there is only an empty ending. This sketch can be called the most unsatisfactory work of the two artists in recent years.
For a while, the Internet was full of complaints about the show, although there were also praises, but compared with before, the gap was too big.
Some netizens think that this sketch should be named "Unknown", because the whole process is boring and there is no laughing point at all. Some netizens found that Shen Teng made a mistake twice on stage.
However, despite the poor performance of the talk program, the ratings of the entire Spring Festival Gala remained good, and the ratings peaked at 30% immediately after the opening. It then climbed all the way up, peaking at 3469%, at 9:20 p.m., Liu Qian's magic show was staged.
thought that Liu Qian's show could bring a small climax to the ratings, and it was even expected to last until the finale of Shen Teng and Ma Li, but it backfired, and the ratings went all the way down. By half past ten, when the two leading actors appeared on the stage, the ratings had dropped to 3197%。
Not only did talk shows disappoint netizens, but there was also one point that disappointed the audience. Today's Spring Festival Gala is becoming more and more commercial, and there are product placement advertisements everywhere. In the past, hosts may have tactfully advertised certain brands, but now they are directly integrated into the content of the show.
In addition to cross talk, almost every sketch has obvious product placement. Seeing this situation is like watching a business party on Mango Channel.
For example, in the sketch "Can That Be the Same", Jiang Shimeng directly conducted an oral broadcast. And Shen Teng and Ma Li's "Humble House", although there is no oral broadcast, the stage background is almost covered with advertisements from a certain east. And the sketch "Can't Open the Mouth", although there is no oral broadcast, has always used a close-up shot of wine as the table, which is very dazzling, which greatly affects the viewing experience.
Another talk show "Our Family is Visiting" directly placed a certain brand E8 car on the stage as a prop.
All this has caused a large number of netizens to criticize. The Spring Festival Gala seems to be getting more and more on par with Mango Channel.
According to statistics, there are three kinds of software (Dong Xiaoyang), four kinds of wine (Wumeng Hongxi), three cars (Huami E8), one drink, and a communication company ...... this Spring Festival GalaIn total, more than 12 product placements.
However, despite the overwhelming advertising and many programs being criticized by netizens, the ratings of the gala hit a new high, directly breaking the record over the years. The average rating is over 324%, and the viewership share is as high as 743%, which is 10% higher than the previous two years.
In the context of the "Thousand Cities, Ten Thousand Screens" campaign and the simultaneous broadcast of more than 40 countries and hundreds of big screens, such an achievement is not surprising.
The Spring Festival Gala came to an end, some people were happy and some were disappointed. However, let's not worry, the next Spring Festival Gala of each David TV may bring more exciting performances.
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