In 2024, in addition to the price reduction, motorcycles will also be the first year to make their debuts
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Before entering the topic of this article, I would like to leave a question, do you think the price reduction of motorcycles is good or bad?Welcome to leave a message to discuss.
In previous issues of the expository article, we expressed a point. In the next 2024, whether it is a car or a motorcycle, it will continue to be the best war that will not be fought in 2023, after all, the market has developed to this point, so without a few cannon fodder, it is impossible to end this war without gunpowder.
But in this issue, I have a new point of view, in view of the current market performance, in 2024, in addition to the phased price reduction, the launch of new models will also be extremely lively, and the types and numbers of models may be more abundant than in previous years.
Here's why:1.Eliminate the old model
The first battle between manufacturers, on the surface, is to compete for the market. In fact, the deep-seated logic in this is to destock and return funds.
The main reason why some models can be reduced is that the core competitiveness is insufficient, but where the car sells well, it is impossible to have a large fluctuation.
Once the phenomenon of unsalable models appears, both dealers and manufacturers will have the risk of inventory backlog and capital chain breakage.
In order to avoid this risk, the simplest and most effective way is to sell the motorcycle that may rot in your hand, even if it is a little less, or even if it does not make any money.
And this kind of operation from the entire strategic layout, in fact, is to eliminate the old model, you don't think that some of the price reduction models it will continue to expand production capacity to please users, this is impossible, from the moment it cuts the price, it has been eliminated.
Therefore, we will find that some models with strong price reductions are out of stock when they are sold.
2.Optimize the structure
The layout of each stage of the factory is different, although it will have a general direction that is not easily changed, but it will also make appropriate adjustments with the changes in the market.
And when the market enters the cold winter period and the war is endless, some conservative companies may take a back seat and not struggle in order to preserve their strength.
However, capable and powerful factories will definitely buck the trend and optimize the existing industrial structure. The so-called industrial structure here is, to put it bluntly, to enhance the competitiveness of its models.
When the old model cannot be sold or has been emptied, the factory is bound to launch ** in combination with the current market demand, even if it is an optimized and upgraded version of the existing version, or a model with decentralized technology, it will be more competitive than the existing version.
Judging from the information I have, many factories are currently going against the current with this kind of thinking, and it is impossible to sit still. It's just that some manufacturers haven't found the direction yet, and some are in full swing to develop new products.
For example, Honda's all-new 400 series, 500 series, Kawasaki's 450 prince, 400 retro car, Haojue's 500 series, Wuji's 150 retro, hybrid model, Chunfeng's 150 scooter, 450MT, MT-X, 150 pedals of Kaiyue, etc.
This is still what we know, and there will definitely be more models after the Spring Festival.
Therefore, this year's new car market will not be frozen, but will be more prosperous, because only by using the first to impact the disadvantages left by the old model, can you make a profit, otherwise it is an endless ** war, there will be no winner at all, and the so-called shuffle may be washed by yourself.
To sum up, the first war is still the main theme of this year, but many brands may be more rational and will not do it deliberately, and at this time the focus will be on the development and promotion of new models.