Recently, the United Kingdom** reported an interesting story, blogger Eoura in order to cope with the high rent, got an abandoned RV from Facebook Marketplace for free, and made a DIY transformation by buying goods on SHEIN and Amazon. In just four weeks, Eoura successfully converted the damp and dilapidated RV into a cozy little home, and moved in it with her children.
The whole process of transformation she shared on social ** has attracted the attention of netizens around the world, and has received more than 1 million ** and thousands of likes. Netizens not only praised her innovative and practical renovation plan, but also expressed surprise that she only used SHEIN and Amazon online shopping products to complete the entire home decoration and daily necessities.
In fact, inexpensive and stylishly designed Made in China products are very popular with overseas consumers, and many bloggers like Eoura are not only keen to explore new online shopping experiences, but also happy to showcase their shopping results on social media, sharing various items purchased from Chinese cross-border e-commerce platforms through "unboxing"**.
According to the latest research released by Women's Wear Daily, SHEIN, a cross-border e-commerce company from China, is the most popular purchase channel and fashion brand on TikTok, and the number of "SHEIN" unboxing accounts for 42% of the total number of household items and clothing displays. On that page, the hashtag about Sheinhaul has accumulated a staggering 14.9 billion times.
Social *** shows that sheinhaul's related short ** topics have been received 14.9 billion times**.
In the online forums and short ** content about the fashion shopping experience, foreign netizens often mention SHEIN, as if talking about the "rabbit hole" that led Alice to explore the fantasy world. In particular, among the young consumers represented by Generation Z, who account for 25% of the world's total population, "Internet users", who are keen to show their individuality and diverse aesthetics, have become the most active opinion leaders in the field of affordable fashion. For shopping for fashion clothing on the SHEIN platform, they have a very high degree of recognition and buying habits. Their product recommendation and sharing behavior (i.e., "planting grass show") has greatly promoted other categories of products on SHEIN to the forefront of the trend.
Let's turn our attention back to China from the front line of overseas trends. Duqiao Town, Linhai, Zhejiang Province, is China's "hometown of eyewear" and has been focusing on designing, assembling and manufacturing eyewear for more than 40 years. The seller Chen Yuheng took over the glasses business from his father's hands "half-**, half-entrepreneur", settled in the SHEIN platform for two years, and successfully built a personal exclusive "fashion glasses display cabinet" in the overseas market, and now has successfully launched more than 500 single products, with remarkable results.
Before joining SHEIN, Chen Yuheng's family business has long focused on providing foreign trade orders for eyewear to overseas customers, and these products are mainly for local supermarkets and large retail markets. Due to the low demand for eyewear style updates in such sales channels, Chen Yuheng's company has been limited by the production of limited basic styles for a long time, and it is difficult to make breakthroughs in the overseas strategy.
After settling in SHEIN, Chen Yuheng was able to face overseas consumers, take the initiative to combine the trend guidance and consumption hotspots provided by the platform to innovate glasses, and constantly try styles, colors and new materials through small single measurements, deepen his understanding of market preferences, and adjust his production and operation in a timely manner.
With the continuous expansion of the target consumer group, Chen Yuheng needs to design and develop more and more eyewear styles, which also prompts his team to continue to expand. At present, the cross-border e-commerce business has brought more than half of the sales growth of Chen Yuheng's family company. In order to meet the needs of the e-commerce business, he personally established and strengthened the product development department and operation department, and successfully doubled the number of employees in the factory. Driven by the hot market demand and thanks to the help of the SHEIN platform, Chen Yuheng successfully upgraded and innovated the traditional glasses production line, realized a significant increase in production capacity and modernization, and successfully opened up a new situation in the overseas market.
Based on more than 10 years of global brand experience, SHEIN, one of the world's four major brands, helps merchants and brands build global capabilities with full-link digital first-chain capabilities, as well as a huge global marketing network and traffic base, and helps merchants grow throughout their life cycle through diversified operation and operation empowerment. In the future, with the vigorous development and further deepening of the platform strategy, SHEIN will continue to focus on the road of flexibility and leanness, and continue to help industrial transformation and upgrading and internationalization to go overseas. SHEIN also hopes that more merchants can be like Chen Yuheng, have the courage to try and innovate, explore the potential of the market with SHEIN, and create more competitive popular products!