The problem is not solved.
Yesterday, Dong Yuhui's live broadcast room was suspected of large-scale plagiarism on the hot search, and it is said that there is 90% overlap in the relevant copywriting.
looked at the incident, it was not Dong Yuhui himself who broadcast live, but the anchor of his own live broadcast room, looking at the evidence of copywriting and slicing, large-scale plagiarism is a real hammer.
At present, the response of Dong Yuhui's team is:
No offense, if there is any problem, you can communicate in a timely manner.
This is not an apology.
The latest news is:
The blogger who was plagiarized on the Internet was actually bullied by the Internet.
Mother-in-law is really unreasonable.
In fact, the problem of the last turmoil was not dealt with well, and it was not Dong Yuhui's problem, but the ecology of the entire live broadcast industry.
That is:Lack of attention to copywriting content creativity.
The last time Dong Yuhui had an accident, although everyone thought it was an infighting between the top and the superhead, in fact, the fuse was the dissatisfaction of the team behind it.
thinks that the creativity is all his own, but the fame and fortune are taken up by the anchor in front of the stage, which is unfair.
This is indeed the case in the live streaming industry:
The entire business logic is extremely compressed, and all resources are concentrated on the anchor, and then after being monetized through the anchor, the distribution is extremely unreasonable.
This is the status quo of the live broadcast industry, as I said before, just like the previous opera industry, Jiao'er is the boss, and everyone else is a feast.
Why is Dongfang Selection dissatisfied, because this is where the New Oriental teacher's bookish anger lies, and the reader is still a little self-worth and arrogant.
Therefore, what is normal in other live broadcast companies actually set off a monstrous wave in Dongfang Selection, almost breaking up the whole team.
The rift caused by Dong Yuhui's last accident was bridged by Yu Minhong's super personality charm
However, the industry contradictions in front of the stage and behind the scenes have not been resolved
This contradiction is embodied in:
If the value of the behind-the-scenes creative team is not recognized, then excellent talents will not enter the industry, and they will not be able to do a good job, and ordinary talents will not be able to work, and all they can do is plagiarism.
Therefore, there will be more and more short** copywriting and creative plagiarism, even the Dong Yuhui team, which focuses on learning rich five cars, is no exception.
But the problem is that the live broadcast industry is a highly concentrated industry that makes quick money, very impetuous, not standardized, and the users are very sinking, in the words of a penguin boss before:
You feed them pig food and eat it very well.
And after others point it out, they have to defend the right to eat, which is particularly magical.
In an ecosystem where anchors make quick money and users are not picky, who will do thankless behind-the-scenes construction.
If it goes on like this, the entire short ** and live broadcast industry will continue to sink in the sinking market.
So:The entire live streaming industry, and even the film and television industry, need to pay attention to the value of behind-the-scenes creativity.
This is something that mature foreign industries have done very well.
For example, Hollywood is already industrialized, and there are awards for all kinds of jobs, especially screenwriters, so whether it is a movie or an American drama, it is so good-looking.
Even if East Asia Lao said, the status of Korean screenwriters is very high, and the status of some big screenwriters even surpasses that of directors, which is unimaginable in China, so Korean dramas are also popular in the world.
On the other hand, in China: The excellent film and television dramas in recent years are all because of excellent ** texts, such as Ban Yu's "The Long Season" and Jin Yucheng's "Flowers", even if it is an online article such as "Celebrating More Than Years", the screenwriter's magic change is the biggest guarantee of success.
And other film and television dramas that only focus on traffic Xiaosheng and Fuhua Dao are all thunder dramas outside of gold.
I hope that the status quo of this industry will change sooner.