According to the data cited in the "2024 China Smart TV Interaction New Trend Report", the boot rate of China's TV has declined rapidly in recent years, from 70% in 2016 to less than 30% in 2022. At the same time, sales of televisions have also declined for five consecutive years.
This has attracted people's attention, and related topics have even appeared on the hot search.
The retirement of TV has already begun, and many people feel that TV has been excluded from the space of the new era. From the perspective of space, the development trend is the integration of man and machine, providing customized interactive scenes. Devices such as smartphones, smart headsets, and immersive smart glasses are increasingly integrated with the human body, while TVs are limited in their characteristics as external devices.
From a time perspective, the new ** can fill the fragmented time and grab the audience by grabbing people's attention.
Content such as mobile games, micro-** and vertical screen short dramas fit this feature well. However, television represents a long-term, centralized, fixed schedule that does not correspond to the temporal structure of modern society.
This seems to put people under the control of technology, playing a passive role. However, this new type of spatio-temporal relationship is also the result of the audience's independent choice. The time and space brought about by technology is more conducive to the accumulation of social capital by individuals, while traditional technologies such as television cannot achieve this goal.
Previously, television played an important role in the living room, home, neighborhood, and community, which was the basis for people to accumulate social capital. However, in principle, there are no social boundaries for the new **. With the new **, an ordinary person can get in touch with all kinds of people, whether they are NASA astronauts, yogis, or falcon veterinarians; Business information can be delivered anywhere, whether in the mountains or far, as long as there is an internet connection; Individuals can enter the digital world at any time, become amateur KOLs, accumulate digital capital and expand their influence.
The spatio-temporal opportunities brought by the new ** have enhanced the possibility of social capital accumulation.
Technology has transformed the traditional hierarchical society into a (at least formally) horizontally expanding world, giving ordinary people the opportunity to be seen, and possibly even the point of focus. People are no longer just silently receiving information, but are able to actively communicate and organize resources. Under this spatio-temporal relationship, the efficiency of capital flow and the scale of resource organization far exceed those of the traditional one-way communication era.
In the face of this situation, who would choose a ** that can only "I say you listen"? Television, as a tradition, has gradually lost its connection with modern society. Although this figure unexpectedly attracted attention online, it also reflected the trend of television being replaced in the development of the times. For the TV industry, how to re-adapt and integrate into the new relationship between time and space is an urgent problem to be solved.