With the end of the Spring Festival holiday in 2024, the box office data released by the National Film Administration has attracted widespread attention. According to preliminary statistics, during the Spring Festival this year (February 10 to February 17), the national movie box office was as high as 801.6 billion yuan, and the number of moviegoers reached 16.3 billion, an increase of 1847% and 2636%, both hitting a record high for the Spring Festival.
On the box office list, "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" performed strongly, scoring 27 respectively1.8 billion yuan, 239.8 billion yuan, 138.9 billion and 13400 million yuan at the box office. Among them, "Hot and Hot" won the favor of the audience with its unique theme and excellent production, and became the box office champion during the Spring Festival.
Not only that, the box office performance of this year's Spring Festival stalls also reflects the audience's strong demand for diversified and high-quality movie content. From comedy to action, from animation to reality, different types of films have achieved good box office results during the Spring Festival. This is also a good start for the film market throughout 2024.
According to Tianyancha data, film and television companies related to these popular movies have also attracted much attention recently. For example, the production company of "Hot and Hot", Light and Shadow Entertainment***, has successfully created a series of well-received film works in recent years with its excellent production capabilities and market insight. The producer of "Flying Life 2", Feixiang Film and Television Production*** has won the recognition of the market with its professional production team and unique creativity.
In addition, from the perspective of the industry, the performance of the film market in 2024 also shows a positive development trend. According to the data provided by Tianyancha, as of February 18, the annual box office in 2024 has reached 1108.1 billion yuan, and its Chinese-made films accounted for 96 percent of the box office75%。This data not only shows the improvement of the quality of domestic films, but also reflects the audience's recognition and support for domestic films.
To sum up, the hot performance of the Spring Festival film market in 2024 indicates the prosperity and development of the film market throughout the year. With the advent of more high-quality films and the continuous growth of audience demand, we have reason to believe that this year's film market will continue to maintain a strong momentum of development.
Data support: Tianyancha).