Wang Guoan, the founder of Hanhou, sold 300 houses to pay off his debts in order to stay at the table.
In the office of the Empress Han, there is a painting that catches the eye, and several banknotes are spelled together into the Chinese character "本", which is blocked horizontally by plants, and after being framed, it looks like the word "sleepy". Wang Guoan admits that this is a symbol of the entrepreneurial dilemma he is currently in. Undeterred, the beauty brand founder has made a firm commitment to stay in the competitive market.
Looking back on Wang Guoan's entrepreneurial journey, he resigned from his position as a physics teacher in Jiujiang, Jiangxi Province in 1999 and went south to Guangdong with only 468 yuan to look for opportunities. With a strong investment in advertising and signing contracts with celebrities, Han Hou quickly rose to prominence and became a leader in domestic beauty brands. In 2016, the loan dispute caused by the **continuous** put Wang Guoan in a predicament, resulting in a series of mergers and acquisitions of Hanhou, bank dunning, and **merchant claims. Despite this, Wang Guoan did not give up, he said that he is still trying to solve these problems and believes that the business will usher in a turnaround.
Over the past few years, Han has experienced many setbacks, but Wang Guoan remains steadfast that the worst for the business is over. He said that now Hanhou still has an annual revenue of 100 million yuan and more than 100 employees. He also said that his goal is not to rest at the table, but to try to play the bad cards well. To achieve this goal, Wang Guoan is looking for new partners and investment opportunities to achieve a turnaround in the coming years.
It is worth mentioning that Wang Guoan has shown a resilient mentality in the face of difficult situations. He says exercise and sleep have helped him a lot in relieving stress. In addition, he received some unexpected support during his low periods. Some of the people who had worked with him offered to help him after learning about what he was going through, and some were even willing to lend him money. This support made him feel warm and empowered.
Looking to the future, Wang Guoan hopes to bring the queen back to life. He said that in the future, he will continue to increase investment in research and development, especially in the field of tea skin care. At the same time, he will focus on improving the design and cultural connotation of the products to meet the growing needs of consumers. In addition, he plans to increase the tax contribution of enterprises to 10 billion yuan in the next few years.
Despite facing many challenges and difficulties, Wang Guoan is still firmly on the road of entrepreneurship. His story shows us that it is possible to fight back if we are brave enough to face adversity, adjust our strategy and keep our beliefs. Finally, let's wait and see if Wang Guoan and his Empress Han can create more brilliance in the future!