CCTV Times Commentary: Burning love for ice and snow, ice and snow sports are hot , and the nationa

Mondo Sports Updated on 2024-02-20

Editor's note: From February 17 to 27, the 14th National Winter Games were held in Inner Mongolia. This is the first large-scale comprehensive event of national winter sports held in China after the Beijing Winter Olympics, not only more than 3,700 professional athletes from all over the country participated, but also set up a mass group competition for the first time, so that more people also have the opportunity to show their skills on the stage of the national competition. Combined with the development of China's ice and snow sports, ice and snow economy and ice and snow culture in recent years, CCTV plans to launch a series of reviews on "CCTV ** Burning Ice and Snow" to jointly develop the high-quality development of China's ice and snow sports.

During the Spring Festival holiday just past, ice and snow sports have become one of the important activities for people in many parts of China to celebrate the festival. In Huailai, Hebei Province, many citizens come to the local open-air skating rink every day, or ride ice bikes, or play dog sledding, or pull ice skates, and people enjoy the fun of ice sports in laughter; In Kuqa, Xinjiang, the major ski resorts are weaving, and ski enthusiasts from all over the country can experience the "speed and passion" brought by skiing; In Wenchuan, Leshan and other places in Sichuan, enjoying the snow and playing in the snow has also become a trendy way to celebrate the New Year, and southerners can also start the long-awaited ice and snow journey ...... at their doorstep

Hulunbuir, Inner Mongolia, skiing.

Today, ice and snow sports are being known and loved by more and more people, and have become one of the important activities for people's leisure and recreation. According to the data, in November and December 2023, China's 19 national ski tourism resorts received nearly 10 million people, with an average year-on-year increase of 316%; In the past 3 months, the number of ski resort ticket bookings nationwide has increased by 15 times. According to a professional report**, in the 2023-2024 ice and snow season, the number of ice and snow leisure tourists in China is expected to exceed 400 million for the first time, and will reach 500 million in 2025.

Hohhot, Inner Mongolia, ice skating.

The large-scale popularization and even "popularity" of ice and snow sports in China is inseparable from the successful holding of the 2022 Beijing Winter Olympics and Winter Paralympics. Two years ago, with the Winter Olympics in full swing, snow jumping, alpine skiing, figure skating, short track speed skating and other ice and snow sports entered thousands of households through TV and Internet channels, and were familiar to the audience, which also stimulated people's interest and love for ice and snow sports. Since then, in order to meet people's growing demand for participating in ice and snow sports and further fully tap the potential of ice and snow consumption, various localities have not only continued to accelerate the construction of ice rinks and snow rinks and other venue facilities, but also integrated ice and snow sports with eco-tourism, folk culture, sports research, etc., to create a rich and colorful "ice and snow +" experience scene, which not only further enhances the charm of ice and snow sports, but also promotes the development of ice and snow economy in various places.

Beijing's Old Summer Palace, ice frolic performance.

To build a sports power and a healthy China, the most fundamental thing is to enhance the people's physical fitness and ensure people's health. From February 17 to 27, the 14th National Winter Games were held in Inner Mongolia. This is the first large-scale comprehensive event of national winter sports held in China after the Beijing Winter Olympics. We should take this opportunity to continue to mobilize the enthusiasm of all parties to develop ice and snow sports, continue to ignite the enthusiasm of the people to participate in ice and snow sports, and further consolidate and expand the achievements of ice and snow sports in "expanding from the south to the west and expanding to the east", so that ice and snow sports will continue to be "hot" and the ice and snow economy will continue to be "hot". (CCTV commentator Chen Ruihai).

*: CNR.

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