Xu Guiyuan.
The Spring Festival is approaching, the rural people are busy buying all kinds of New Year's goods, and the rural small supermarkets have ushered in the sales season. However, when I went to the countryside, I learned that the commodities sold in these rural supermarkets, in addition to the bulk commodities supplied by the county's top merchants, many foods are purchased from individual "small workshops". In addition, due to the relatively weak ability of rural people to distinguish and be more sensitive to goods, supermarkets here have also become the hardest hit areas of counterfeit goods.
Rural supermarkets involve the basic life of the masses and are an indispensable branch for the prosperity and development of commerce. But contrary to this, most of the rural supermarkets have weak financial strength and small scale, usually serve a small range of residents, and the consumption power of the service objects is generally not high, and cheap is the primary consideration of their target customers. In order to gain the best advantage, these operators will naturally be keen on workshop goods or copycat goods with low purchase prices. Rural supermarkets are at the end of the regulatory force, but they are located at the side of the grassroots people, and the quality of the goods they sell is directly related to the health and quality of life of the grassroots people. Therefore, it is necessary to strengthen supervision and control to stop the emergence of fake and shoddy food at the source.
The food safety traceability system is an important means of food safety management, and it is also to urge food production enterprises to pay attention to food quality from the source of production and be responsible for the whole process. In addition to the implementation of the traceability system, it is also necessary to increase the monitoring of food circulation in rural markets, give full play to the advantages of supply and marketing and other systems, and promote high-quality and low-cost food to go to the countryside and villages, so that rural people can buy safely. In addition, we can also explore ways for village committees to assist townships in carrying out rural food governance, establish and improve the construction of food safety coordinators, carry out pilot projects for the standardized construction of rural food stores, and allow more groups to participate in all fields and links of food safety governance, and effectively promote the transformation of food safety from "supervision" to "social co-governance".
In the context of promoting the comprehensive revitalization of rural areas, rural supermarkets must not become a "blind spot" for supervision. The better the development of rural supermarkets, the better the guarantee of farmers' better life, and also help the pace of rural revitalization to be faster and more stable.
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