In 2024, major platforms such as Aiteng Kumang have updated their film lists to start a new round of competition, judging from the list of costume dramas announced by each company, the competition in the costume market in 2024 is full of highlights. 85 flowers returned to the ancient puppet competition, so that the ancient puppet 101 set off another wave; The number of male frequency dramas is unprecedented, and all kinds of male frequency dramas are ready to go, looking forward to opening a new era of male frequency in 2024; The popularity of the suspense track continues to 2024, among which there are not a few costume suspense, whether the costume suspense can further win the market and become a hit in 2024, all parties are also waiting to see.
85 flowers return to the ancient puppet competition
The ancient puppet 101 has set off heated discussions again
In 2022, Liu Yifei will kill all sides in the costume market that year by playing Zhao Paner in "Menghualu", and at the end of 2023, Liu Shishi in "Yi Nian Guan Mountain" proved her ability to carry the drama with the role of Ren Ruyi in red clothes, and at the beginning of 2024, "Flowers" exploded, and the bright and splendid Miss Wang, the pearl of Puxi, gave the audience a new understanding of Tang Yan's acting skills. The successive successes of Liu Yifei, Liu Shishi, and Tang Yan have brought a group of 85 flowers back to the audience's field of vision. The recent broadcast of "Fairy Sword 4" and "Fairy Sword 6" has driven the "renaissance" of "Fairy Sword 1" and "Fairy Sword 3", and once again promoted the industry's attention to the 85 flower group. Judging from the current overall broadcast situation, it is difficult for "Fairy Sword 4" and "Fairy Sword 6" to reach the height of "Fairy Sword 1" and "Fairy Sword 3" and become classics. In contrast, the audience's recognition of the 85 flowers who contributed excellent performances in "Fairy Sword 1" or "Fairy Sword 3" and achieved classic roles has increased.
Liu Yifei, Yang Mi, Liu Shishi, Tang Yan and other fairy sword flowers, including Zhao Liying, who later caught up, all started or exploded with ancient costumes, Liu Yifei's "The Condor Heroes", Yang Mi's "Palace Lock Heart Jade", "Ancient Sword Strange Tan", "Three Lives and Three Worlds Ten Miles of Peach Blossoms", Liu Shishi's "Step by Step", "The Biography of the Female Doctor Ming Concubine", Tang Yan's "Splendid Weiyang", Zhao Liying's "Flower Thousand Bone", "The Biography of Chu Qiao", "Do You Know If You Should Be Green, Fat, Red and Thin" have all been popular dramas of the year, and many works can be called classics. These 85 flowers have relatively faded out of the field of costumes due to other reasons such as marriage and childbirth or career transformation, and costume dramas have gradually entered the reign of 90 flowers and 95 flowers. But recently, 85 flowers have collectively chosen to kill the ancient puppets, and a number of costume dramas starring 85 flowers will be broadcast in 2024. Yang Mi's "Fox Demon Little Red Lady Moon Red Chapter", Liu Shishi's "Fox Demon Little Red Lady Bamboo Industry Chapter", Zhao Liying's "Walking with the Phoenix", and Tang Yan's "Nian Wushuang" are all popular dramas to be sold on various platforms. Most of the marketing points of the drama party revolve around 85 flowers, such as Liu Shishi's "Heavenly Choice of Huai Bamboo", Zhao Liying and Feng Xing's new looks, etc.
There are many reasons why the audience is looking forward to the return of 85 flowers to the ancient puppet competition in 2024. First of all, the whole industry generally affirms the past achievements of 85 flowers. The industry status of 85 flowers, who were active at the end of the TV era and the beginning of the traffic era, was steadily won by virtue of one work after another, and among them, costume dramas were indispensable to the success of 85 flowers' career. Recently, after the broadcast of dramas such as "Menghualu" and "Yinian Guan Mountain", 85 Hua also reflected its appeal as the heroine with actual results, which strengthened the confidence of the platform and the drama party.
From the perspective of the audience, in recent years, the ancient puppet market and even the entire idol drama market have been "transfer love" between the flowers and the Xiaosheng in the same period, and the audience is inevitably a little tired of this, 85 Flowers has returned to the ancient puppets, and the partners are no longer Hu Ge, Huo Jianhua, Luo Jin and others in the early years, but Gong Jun, Zhang Yunlong, Liu Xueyi and other late Xiaosheng who debuted later than the 85 Flowers, and they have an unprecedented freshness in terms of combination. The more special is Zhao Liying's "Walking with the Phoenix", which is the second pair of Zhao Liying and Lin Gengxin since "The Legend of Chu Qiao", the audience will never forget Yu Wenyue who fell into the water at the end of "The Legend of Chu Qiao", and "The Legend of Chu Qiao 2" has not started for a long time, and the expectations for "The Legend of Chu Qiao 2" have been transferred to "Walking with the Phoenix".
In addition, the re-entry of the 85 flowers into the ancient puppets also has a sense of competition, not only the competition between the 85 flowers, but also the competition with the flowers. The 85 flowers in the ancient puppet market in 2024 are in the limelight, and the flowers are not to be outdone. Yang Zi's "Sauvignon Blanc Season 2", Yu Shuxin's "Eternal Night Star", Li Yitong's "Yun Xiuxing", and Bailu's "White Moon Fanxing" are not low, and it is worth waiting to see who can win the ancient puppet competition in 2024, and the result may have a greater impact on the resource allocation of the ancient puppet market in the future.
The male frequency drama is ready to go
Can 2024 open up a new era of male frequency?
In 2024, a number of male frequency dramas will be broadcast, "Celebrating More Than Years 2" has set a new record by breaking 10 million reservations on Tencent Station, "Da Feng Beat the Guard", "The Legend of Mortal Immortals", "Heroes", "Wu Gengji of Flames", "Young White Horse Drunk Spring Breeze" and many other male frequency big IPs have been completed and are expected to be broadcast in 2024. Whether in terms of quantity or publicity, male frequency dramas are all poised to be released. In 2024, the "big explosion" of male frequency dramas will be ushered in.
The time for male frequency IP to enter the film and television industry is not short, but many works such as "Tang Brick", "Reckless Wasteland", "Chosen Heaven", "Martial Arts", "Breaking the Sky" and other works have not achieved satisfactory results, and the original party and passers-by did not buy it. Male frequency IP can be equal to female frequency IP in the ** market, and can even overpower female frequency in the animation market, but compared with female frequency in the film and television market, it has been in a disadvantageous position for a long time, and there have been rumors that "male frequency is easy to pounce".
The predicament of male frequency dramas was not reversed until the broadcast of excellent works such as "Celebrating More Than Years", "Son-in-law" and "Youth Song Xing". However, the number of male frequency dramas broadcast as a whole is small and the quality is unstable, such as "Jiang Ye 2" has a large reputation compared to "Jiang Ye", and Zhang Ruoyun, who shines with "Celebrating More Than Years", also can't save "Sword in the Snow". Men's frequency dramas need more successful works to stand firm in the film and television market. Therefore, the broadcast of male frequency dramas in 2024 is crucial to the development of male frequency dramas.
These male frequency dramas to be broadcast in 2024 are internally divided into two branches. One is represented by "Celebrating More Than Years 2" and "Da Feng Beat the Change", which is directly changed from **, and the other is a manga drama represented by "The Legend of Mortal Immortals", "Wu Gengji of Flames" and "Young White Horse Drunken Spring Breeze", which is changed on the basis of the anime adapted from **. Animation is the ruling area of male frequency, and there are animations with mature operations and good reputations in front, as long as the drama can be restored as much as possible, there will be basically no big problem, which greatly reduces the risk of shooting. Yang Yang, who played the male protagonist Han Li in "The Legend of Mortal Cultivation of Immortals", and Hou Minghao, who played the male protagonist Baili Dongjun in "Young White Horse Drunken Spring Breeze", are very compatible with the anime modeling from their appearance, and have warmed up for these two dramas. Although the manga drama has the above advantages, it also restricts the play of the drama party, and the inconsistencies between the play and the anime are easy to be attacked and counterattacked. Which of the two teams can achieve higher achievements may have a certain impact on the subsequent development path of male frequency dramas.
In 2024, so many male frequency dramas will enter at the same time, and whether or not they can hand over a satisfactory report card to the public on the whole will affect the layout of subsequent IP film and television. Whether male frequency dramas can create an epoch-making new era, 2024 can be said to be crucial.
The suspense track continues to explode
Can costume suspense win the market?
In recent years, the performance of the suspense market has been very dazzling, "The Hidden Corner", "The Long Season", "Thirteen Years in the Dust", "Lotus Tower", "Under the Prosperous City" and other dramas have Douban scores of 8 points and above, and many works are popular dramas of the year. The formula of "suspense +" has become a popular maker, and major film and television platforms have also invested a lot of energy in the creation of suspense dramas.
Judging from the performance of costume suspense dramas in the past ten years, costume suspense is mainly divided into the following categories. The first category is "suspense + romance", "Under the Brocade" and "The Royal Gift" are such representatives, compared to the focus on suspense, knocking CP is the main purpose of the audience, and the overall model is that the male and female protagonists "join hands to solve the case - enhance feelings - grow together", and the "Wind and Moon Tips" and "Yan Xinji" to be broadcast in 2024 belong to this category.
The second category adds more unique elements of costume dramas such as "fantasy", "weirdness" and "chivalry", so that costume suspense dramas add fantasy and martial arts colors that modern suspense does not have, such as "Tang Dynasty Legends", "Lotus Tower", "Detective Jane Doesn't Know" and so on. In 2022, "Tang Dynasty Legends" will become the dark horse of the year as a low-cost online drama, making the upcoming "Tang Dynasty Legends: Westward Journey" to be broadcast in 2024 attract much attention.
The third category is Ma's suspense, the suspense drama adapted by Ma Boyong** occupies an exclusive category with its distinctive Ma's suspense characteristics, "The Twelve Hours of Chang'an", "The Wind Rises in Longxi" and "Da Ming under the Microscope" are all his masterpieces. Ma's suspense usually has hidden clues, exquisite historical materials, a strong sense of history in the background of the story, and the detectives are progressing layer by layer, and they are good at revealing the deep human nature. The word-of-mouth masterpiece "Under the Prosperous City" in 2023 also has some characteristics of Ma's suspense. Ma Boyong's new work "Lychee of Chang'an" will be launched in February 2024, and it is also a work that all parties are optimistic about.
Combining the above three types of costume suspense works, comparing them with modern suspense works such as "The Hidden Corner" and "Thirteen Years in the Dust", it can be clearly found that the overall reasoning of costume suspense is greater than the empirical nature, and its weak suspense characteristics are relatively at a disadvantage in the suspense market. In addition, a series of detective decryptions in the early stage of costume suspense often serve the established program of smashing the ultimate political conspiracy, which makes the costume suspense not only show the brain-burning nature of suspense and the complexity of the case, but also show the distinctive characteristics of the times and the twists and turns of politics. These factors have invisibly increased the difficulty of costume suspense becoming a hit.
In the context of the continuous explosion of the suspense track, the key projects of costume suspense in 2024, "Tang Dynasty Legends: Westward Journey", "Tang Dynasty Di Gong Case", "Dali Temple: Shaoqing Tour", "Qingming Riverside Picture Code" and "Yan Xinji" can achieve outstanding results in 2024, and there will be phenomenal works comparable to "The Long Season" and "The Hidden Corner", which will further broaden the suspense market and form a trend that can compete with modern suspense, which may also determine the future layout of the industry in suspense theater.
Judging from the current film list and trailers, the costume dramas in 2024 are worth looking forward to, whether from the cast to the plot setting, or the production quality to the type of drama, I hope that the broadcast of the next episodes can bring a wonderful audio-visual feast to the audience, and the emergence of popular masterpieces will lead the future costume film and television industry to develop in a better direction.