In the second half of each year, Apple will release a new generation of iPhone, and this time will also be the time when the iPhone is the hottest. Therefore, in the Q4 quarter of each year, the hot sales of iPhone in China are very strong. In the Q4 quarter of this year, the iPhone was no exception, and its sales reached the top in our country. Despite this, this year's domestic market can be said to be more lively with the release of Huawei's Mate60 series.
According to the ranking of China's mobile phone market in Q4 2023, Apple ranked first in terms of activation, reaching 1501060,000 units, accounting for 20%, ranking first. The situation of inactivity is down 106%。This was followed by Xiaomi and Huawei, with Xiaomi reaching 1180 activations210,000 units, an increase of 384%。The number of Huawei activations is 1146570,000 units, a year-on-year increase of 793%。
The top three mobile phones in terms of activation, their mobile phones are really powerful, and Apple's iPhone 15 series is naturally needless to say, every time a new phone is released, it will be very hot. However, this year may be under pressure from domestic mobile phones, and the number of activations has decreased year-on-year. And Apple's mobile phone has not made great progress over the years, basically a look has been used for a few years, and last year, the whole system was replaced with a "dynamic island", not surprisingly, this appearance design will be used by users for a few years. Therefore, it is inevitable to give people the feeling that there is not much improvement.
Xiaomi has made rapid progress over the years, like last year's Xiaomi 14 series is really powerful, and it can be said that it is the most popular Snapdragon 8gen3 mobile phone at present. Of course, there are also Redmi series, such as Note series and K series, which are a big hit in Xiaomi's mobile phone sales.
Huawei, on the other hand, is the Mate60 series, although it is not in stock yet, but the popularity has not been low, and you need to snap it up to get it. You know,Mate60Series is a representative of the domestic flagship"Fighting machine",Although Kirin9000S is not the most powerful,But its arrival,It means that Huawei's mobile phone is starting to get better,The future can be expected,And it also brings the industry's most advanced two-way satellite communication,It can be said to be far ahead。 If the Mate 60 series solves the supply problem, it is expected that the top position in the list will change.
In addition, there is also a top mobile phone brand in the list, that is, Honor, which increased by 12 year-on-year9%, and the number of activations reached 1111160,000 units, ranking fourth. The current glory has also been separated from Huawei for a while, and the product development is becoming more and more powerful. And with Huawei before, it also has a certain brand influence.
In short, last year's Q4 domestic mobile phone market has undergone great changes, especially Huawei has entered the top three in China, with a year-on-year increase of nearly 80%! It is expected that this year will be more fierce, after all, there will be the release of Huawei P70 series next, the market share will further rise, and this year's mobile phone market will be more exciting and intense.