Chinese game planners and players are a very interesting and antagonistic group.
In the beginning, the planner always followed his own ideas, completely ignoring the opinions of the players, and there were even fierce conflicts between them; Later, the "two" simply entered a state of "old and dead do not get along", to put it simply: I do my game, you play yours, and everyone does not interfere with each other.
In 2023, when WOW left the scene, the planner finally bowed his head, and the player changed it as soon as he sprayed it, so there was the first person in China to kneel down and be a game, which is NetEase's "Breathing Jianghu" "Against the Cold".
At the beginning of 2023, "Against the Cold" will launch a pure point card season server, and the equipment will be reshuffled after a season, avoiding the pain of players rolling into the server. The season server has attracted millions of players in less than a month after its launch, and all ten servers are full.
It is also from the beginning of the season uniform that the planning attitude has become extremely humble, and even the "nanny-level kneeling" service has been opened.
For example, soon after the game was launched, the Dimensity Mirror bug broke out, and the planner gave it a timely fix, and also gave ten times the compensation, making players feel that the conscience of the national tour planner has finally returned.
After a few seasons, players have also given "Against the Cold" a very high reputation: the planning seems to live in the post bar, and its feedback attitude and problem-solving efficiency are satisfactory.
In addition to having a good attitude, "Against the Cold" also keeps the game fresh by constantly updating the gameplay through a G model worker update every week, so the game has maintained a good popularity.
In 2024, when "Against the Cold" comes to 20 New Era Version, and in one go, it launched new content such as the flight of the national sword, the cultivation of flying swords, and the pvp of 10,000 people with the same picture, and gave away 40+ rare auspicious mounts, which is too arrogant.
Coupled with the 43-day free card play, it immediately attracted a large number of players to return, and the whole game was crowded**.
Among them, many of them are old players returning, they said: The main city of Bianjing has been destroyed by the Blood Terror Palace, and we must find them for revenge, and we will take revenge when we come back!
In addition to old players, the new content of "Against the Cold" has also attracted many new players, as well as mobile game double kitchen players, who come to experience the high-definition picture quality of the terminal game.
This time "Against the Cold" 20, Lanshan, the godfather in red and other bigwigs who spent hundreds of millions of dollars returned to brush and brush, and many brick-moving parties also liked to move bricks, and followed the return to move bricks, hoping to return to the 629 Wang Sicong era and earn tens of thousands of yuan a month.
It's probably a bit difficult to return to Wang Sicong's era, but it's still okay to drink soup and eat meat in "Against the Cold" this Spring Festival, like the boss of Lanshan spent 700 million copper coins on the second day of his return to shoot a big iron, which made the whole server boil; There are also shrewd players, who take a low price to shoot a big iron, sell it for hundreds of millions, and make a lot of money at once.
In short, in 2024, an action that is announced to be free will allow players to crowd the server, which is valuable as an MMO. In addition to its own success, there are too few high-quality terminal games to choose from, which is also an important reason for NetEase to stand out.
This Spring Festival, will you play in "Against the Cold"?