After half a year of brewing, Messi finally officially launched the "selling wine" business, testing the water for the first time with a limited edition of 10,000 bottles.
On January 11, Messi's real-name authentication Weibo account posted that Messi's signature blessing Chishui River wine was officially released today, with a global limited edition of 10,000 pieces (successful version). According to the information of Chishuihe Jingdong's self-operated ****, the product is a 53-degree sauce-flavored liquor, 500ml per bottle, and the price of 6 bottles in a whole box is 6,600 yuan, with a limit of 10,000 bottles.
* The reporter of Times E Company learned that this Messi's signature is not the autograph that everyone imagined, and the words are authorized to rub on the bottle after Messi's signature. During the event, if you place an order for 10 boxes or more of this product, you can get 1 piece of Messi's autographed jersey, but only for the top 5 in the order, and the list of winners is scheduled to be announced on January 25; In addition, consumers who place an order can get 1 chance to randomly select 3 and give each Messi a signed jersey.
This means that, aside from the "ethereal" probability of extremely low random**, it will cost at least 660,000 yuan to buy more than 10 cases of Chishui River's wine; And this does not guarantee that you will be able to get the jersey, and you still need to squeeze into the top 5 to qualify.
Of course, some netizens believe that this is the harvest of the "IQ tax", and with the brand value and influence of Chishuihe wine alone, it is difficult for its products to reach the level of 1100 yuan bottles. In fact, in the whole network market, Messi's autographed jersey is about 8,000 yuan to 20,000 yuan, and the extra nearly 50,000 yuan is used to buy Moutai, Wuliangye, and Luzhou Laojiao.
Looking back on August 1, 2022, Messi posted on Weibo: He will become the brand spokesperson of Chishuihe Liquor. When the news first came out, many netizens even doubted the authenticity of this Weibo, and then the reporter of **Times E Company contacted the official Chishui River Wine for repeated confirmation, and the news was finally confirmed. With the blessing of Messi's prestige, a large amount of attention is about to come out, and Chishui River Wine has swiped the Internet for a while.
According to the enterprise investigation, Zhongchi Liquor was established on September 23, 2021, with a registered capital of 300 million yuan and a paid-in capital of 1100 million yuan, the business scope includes the production and sales of alcohol.
According to the official website of Zhongchi Liquor, "Chishuihe" is a mid-to-high-end soy sauce liquor brand focused on building by Guizhou Zhongchi Liquor, which began in 1979 and is one of the early registered liquor trademarks in China.
At present, Chishuihe Liquor has launched three series of products: Chishuihe "Mystery", "Shen Sauce" and "Shen Brew". Among them, high-end products include 3 types of mystery white, mystery red and mystery blue; The ultra-high-end includes 2 types of mysterious high bottle white and high bottle red; and 1 Shenjiu product, targeting the mid-end consumer market.
In February 2022, the Xishui County Rong ** Center announced that Xishui County signed a 10,000-ton soy sauce wine technical transformation project with Stanley Group. At the signing site, Gao Jinhua, president of Stanley Group, said that Stanley Group's determination to invest in soy sauce wine remains unchanged, and its determination to put into production in Xiasha in 2022 remains unchanged. In the same year, the project was listed as a major project and key project in Guizhou Province by Guizhou Province, and the construction was supported by key support.
According to the plan, the total investment of the project is 5 billion yuan, covering an area of more than 600 acres, with a liquor production capacity of 12,000 tons, a koji production capacity of 25,000 tons, and a wine storage capacity of 60,000 tons.
It is worth noting that in the list of shareholders of Zhongchi Liquor, Gao Jinhua and Zhao Chao respectively hold % of the company's equity; As the actual controller, Gao Jinhua also directly serves as the chairman of Zhongchi Liquor, and Gao Jinhua is the actual controller and chairman of the listed company Stanley (002588).
To be clear, it was Stanley Group that signed a contract with Xishui County to make wine, not a listed company, Stanley. According to the data, Stanley is a comprehensive agricultural service provider specializing in the production and sales of compound fertilizers, grain storage, agricultural information consulting, agricultural technology promotion, agricultural materials, etc., and is one of the leading enterprises in the domestic fertilizer industry.
On April 20, 2023, Stanley disclosed the "Announcement on the Company's 2023 Daily Related Party Transaction Estimates", which shows that it is expected to purchase 5 million yuan of liquor products from Zhongchi Liquor this year. As of June 30, 2023, Stanley purchased a total of 351250,000 yuan (excluding input tax).
As of March 31, 2023, the total assets of Zhongchi Liquor were 11.9 billion yuan, net assets 1$1.3 billion; From January to March this year, the operating income of Zhongchi Liquor was 278490,000 yuan, net profit of -120540,000 yuan.
**Times E Company reporter noticed that at present, Chishui River Liquor has also signed a one-minute ultra-long advertising cooperation with CCTV CCTV-1, and e-commerce channels such as Jingdong are being rolled out.
At the same time, after the release of Messi's signature blessing liquor, with the relationship between the actual controller Gao Jinhua, Stanley also performed in the secondary market today. On January 11, Stanley opened slightly lower, and at about 11:10 in the session, the stock suddenly rose, and the stock price rose by more than 4 percentage points.
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