On February 28, 2024, the all-aluminum electric four-wheel drive and SUV leader iCar 03 was officially launched, with an official guide price of 10 for a total of 6 models98-16.980,000 yuan, this is the first time that a pure electric A-class SUV model has entered the 100,000 range. ICAR 03 is designed for young people who are new to the mentality, with the trend of box design, unexpected control, intelligent equality to lead the market, but also understand the thickness of young people's wallets, with a very competitive **, to provide young people with more choices, truly "young people's cars have a young price".
At this press conference, icar 03 announced that users can enjoy a lifetime vehicle and three-electric warranty when they buy a car from now on, free rescue (the first private user) four-wheel drive long-range intelligent driving version Dading users will be given free rights and interests of advanced driving assistance functions for life for a limited time, and there are multiple courtesies to truly let users buy a car without worry, please consult the ICAR user experience center around the country for details.
As a new power brand of Chery New Energy, iCar targets young people and positions itself as a brand for young people. At the launch conference of icar 03, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said: iCAR should be the coolest, trendiest, safest and smartest in the range of 10-150,000 yuan, and it will definitely take advantage of the momentum and become an instant hit!
Build great cars for young people.
As a travel tool specially designed for young people, the iCar 03 is designed with the aesthetics of the square box, and strives to create a fashion travel vane. With uncompromising tough lines and square shapes, it breaks the tradition, is extremely pure, retro and modern coexist, evolves the new trend on the image of pure electric SUVs, and leads the urban spirit of attack and conquest.
The real user insight comes not only from the shape and function, but also from the in-depth understanding of the lifestyle of young people. icar 03 to 15The 6-inch ultra-wide field of view central control screen provides an intuitive operation interface, which is beautiful and practical. Moreover, it can realize L2++ level intelligent driving assistance functions, and can achieve more personalized settings through OTA in the later stage, Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of ICAR brand division, said: Through the optimal combination of AI software and hardware, ICAR 03 realizes equal rights in intelligent driving, which is to beat down the high-level intelligent driving for young people.
Write the pure electric driving pleasure into the product gene, icar 03 performance control is not castrated because of the people**, A-class pure electric SUV has been at the 150,000 level, four-wheel drive is more expensive, icar 03 redefines the product pattern, the two-wheel drive version drops down to the 100,000 level, and the four-wheel drive version only needs about 130,000 to have. On the four-wheel drive version with the most extreme performance, the iCar 03 is equipped with the only IWD intelligent electronically controlled four-wheel drive system in the same class, which can realize two-wheel drive and four-wheel drive intelligent switching, and the front and rear dual motor layout provides a strong power guarantee for the vehicle, with a peak power of 205kW, wheel torque of 4100N·m, and zero hundred acceleration only needs 65s, lane change overtaking is easy.
In the process of exploring nature, you will often encounter complex road conditions. The iCar 03 meets the all-weather travel requirements of the city, and brings class-leading all-terrain capabilities with icar's original hybrid super strong chassis. The 8+x all-road driving mode calmly copes with most non-paved scenarios, establishes the status of the strongest off-road in the same class, and brings users a control experience that exceeds expectations.
From the beginning of the brand's establishment, iCar has written safety into the brand's original intention. In terms of body technology, the iCar 03 adopts an all-aluminum body, and its torsional rigidity is 31812N·m DEG, leading the class; In terms of configuration, it is equipped with 16 ADAS active safety configurations to provide the best protection for the occupants in the car in an all-round way; In response to the battery safety that new energy users are most concerned about, the iCar 03 uses high-quality battery cells provided by CATL, and the sandwich battery pack can withstand 22 tons of extrusion without deformation ......All kinds of details continue to refresh the safety ceiling of pure electric vehicles in the same class with super-industry safety standards, and iCar 03 should make safety as young as it become, and become the most distinctive brand label in the hearts of users.
The icar 03 is the first car for young people.
Young users in the new era are not satisfied with the mediocre life in the city day after day, and are eager to explore the vast and unknown world in the distance, they love life and pursue their dreams. ICAR is a brand for young people, and in the future, it will open up more modular functional options to consumers at the product level, which is in line with the spiritual core of users' pursuit of a better life.
At present, the iCar ecosystem can bring users services such as cloud consultation, scooters, and free roadside assistance, making driving more convenient and safe, and connecting with young people's desire for worry-free travel at a high level; In addition, we will build a user tribe, establish a user co-creation group, invite users to join the product co-creation organization, pay more attention to the use scenario based on their own needs for the car, innovate the marketing model with user thinking, compete differently, build a new channel model to provide an experience that exceeds expectations, and create the coolest brand in the hearts of users.
The iCar 03 is by no means a means of transportation for you to get from point A to point B, it can be your travel companion or your playmate who shows off your personality. Since the delivery of the iCar 03, domestic modding players have opened their brains, and various ways of playing have emerged in endlessly: outdoor off-road style, exquisite coffee stalls, band tour cars, ......It can be said that there are almost no two identical icar 03s on the road, which also fully demonstrates the car's deep modification potential and playability.
At the press conference, two owners of the iCar 03 who were on Mount Everest delivered a speech remotely, who congratulated the launch of the iCar 03 and shared their high-energy car experience on the journey of exploration. Mr. Zhang said: "iCar makes cars for young people, that is, to create desirable, cool and valuable cars. ”
Summary: As the first work of Chery's new energy power ICAR brand, ICAR 03 starts from the travel needs of young users, does not roll or pile up materials, but uses the big factory system to give users the best basic guarantee, and brings users the car experience that other brands can't do, or even unimaginable, and becomes the first choice for young people with the ultimate pure square box design, unexpected control, and intelligent equality of A-class cars. The iCar 03's sincere pricing and rich configuration will have a positive impact on the pure electric SUV market, and with its unique product charm and innovative design concept, it is expected to become an ideal choice for young consumers to pursue a new lifestyle and occupy a place in the market.