In life and work, we often hear the word "cognition", "cognition determines your height", "cognition determines your wealth", etc., but many people do not realize the importance of cognition, perhaps they do not understand the word "cognition" deeply.
So what is cognition?
Definition: refers to the mental process of an individual's perception, understanding, processing and application of external information. Cognition involves perception, thinking, memory, judgment and other aspects, and is one of the manifestations of human advanced intelligence.
Enterprises have large enterprises, small and medium-sized enterprises, small and micro enterprises, etc., the boss's thinking and decision-making determines the development and future of the enterprise, and these thinking and decision-making are his cognition.
Some people can make the enterprise bigger, while some people can only make a small fuss, why?
Let's review some entrepreneurs, such as: Ren Zhengfei, Cao Dewang, Liu Qiangdong, etc., in their thinking, want to make the enterprise "the first in the xx field, the xx regional well-known brand", etc., for the benefit of the people and society, they are willing to invest in technology, technology, talents, etc., so that they can walk in front of the times, because they realize that technology, technology, and talent are the core of leading the enterprise forward, and their brains are always thinking about "how to make the enterprise better, what are the methods".
They are also constantly learning, improving themselves, transforming knowledge into productivity, and keeping up with the pace of enterprise development and the pace of the times and trends. This is the improvement of a boss's cognition.
Let's look at those small and micro enterprises, facing a crisis at any time in the fierce competition, at this time, many bosses think "it would be good to survive this year, it would be good to maintain the status quo, and what should I do if I fall......"Most people only know that the current status quo is a norm, do not know what the deep reason is, in addition to constantly looking for customers, engage in orders, there is no other good way, and will not take the initiative to learn to improve themselves (learn from peers, learn from competitors, learn from masters), when encountering problems, it is easy to complain, complain about the bad environment, complain that the company has no talent, complain about bad luck, etc., just don't know how to improve their cognition.
The thinking of the above two types of bosses is obvious, one is "high-dimensional" and the other is "low-latitude", which is two completely different cognitions that lead the company to different outcomes.
If a person's cognition improves, he will become stronger, complain less, and have more methods.
Therefore, the future of the enterprise is determined by the cognition of the boss, and the responsibility of the operation enterprise, only by realizing the importance of cognition, can we continue to learn and improve, improve ourselves, and make our own enterprise develop in a better direction.
The above is just my personal opinion.
I'm Brother Wen, follow me, share more life stories, welcome to leave a message to communicate! Article No. 0409