2023 can be described as a busy year for Xiao Zhan, with activities, dramas, and fashion. Multi-party efforts have been made to transmit positive energy, contribute excellent works, and show super communication power at home and abroad. In this year, Xiao Zhan not only showed his growth and success, but also established his position in the entertainment industry and fashion circle with his sunny and positive image.
DeliveryPositive energy, all the way up
In 2023, Xiao Zhan will participate in major national publicity activities many times, and become a representative of positive energy with his sunny and handsome image.
In June, Xiao Zhan starred in the anti-fraud propaganda film "96110 We Forever" filmed by the Beijing Municipal Joint Office as a "Beijing Anti-fraud Propaganda Volunteer" On June 24, the National Anti-Fraud Center announced the list of winners of the "National Anti-Fraud Short ** Competition", and Xiao Zhan's promotional film stood out among 176 entries and won the "Boutique Short **" award! In the film, Xiao Zhan's upright and upright image makes "96110" deeply rooted in the hearts of the people, and plays a good role in the propaganda of a volunteer! No wonder the host commented that "the anti-fraud propaganda film with the participation of celebrities has a wide range of social influence, and the anti-fraud awareness is planted in their hearts, and the whole people are anti-fraud, and there is no fraud in the world!" Xiao Zhan's action let the public see the determination and responsibility of a star to practice social responsibility with practical actions. He has made positive contributions to the society with his influence and injected new impetus into the spread of positive energy in the society.
While enthusiastic about public welfare, Xiao Zhan also actively contributed to the exchanges between the mainland, Hong Kong, Macao and the two sides of the strait.
On June 29, in order to vividly tell the Chinese story of the integrated development of the Guangdong-Hong Kong-Macao Greater Bay Area, express the new picture of Chinese-style modernization belonging to the Guangdong-Hong Kong-Macao Greater Bay Area, and pay an affectionate gift to the 26th anniversary of Hong Kong's return to the motherland, the 2023 Greater Bay Area Film Gala "Bay Area Rising Moon" was sung at the AsiaWorld-Expo in Hong Kong, China.
Xiao Zhan, on behalf of the young singers in the mainland, sang the classic old song "Walk Away in Style". On the stage, Xiao Zhan sang with his voice open, showing superb singing skills, and his performance was full of passion, igniting the entire stage. Not only that, Xiao Zhan also used this song to show a free, optimistic, and open-minded attitude towards life, no matter what you encounter on the road of life, you must face it bravely and have no regrets. So Xiao Zhan's singing sparked a wide resonance.
On December 31, Xiao Zhan sang CCTV's "2024 Cross-Strait New Year's Eve Song" - Tomorrow Will Be Better. The meaning of the song: "The mountains and seas will eventually meet, cherish and look forward to the spring breeze." The golden song of the times is sung again, and I look forward to this always warm voice of the times, which can witness a more beautiful tomorrow for families on both sides of the strait. In 2024, Muguang will walk together, and tomorrow will be better! ”。It can be said that this song sings the expectations of all Chinese, including Xiao Zhan, for compatriots on both sides of the strait to create a better tomorrow.
It is precisely because Xiao Zhan's image is sunny, full of positive energy and has super communication power that he has been recognized by the mainstream. Therefore, the mainstream ** has invited it to participate in various public welfare films. On June 21, Xiao Zhan's public welfare short film "CD Action" was launched on CCTV8; On October 16, Xiao Zhan sang the tribute song "Fellow Travelers" for the 10th anniversary of the "Belt and Road" produced by China News Network. In November, we recorded publicity blessings for the series of activities of "The People in My Heart" - Classic Character Image**. On December 27, as a warm narrator, he dubbed for People's Daily Online's "Warm China 2023". The audio of the lines in the play is also used in many official ** promotional shorts**.
Thanks to Xiao Zhan's positive, sunny image and super communication power in 2023. After entering the new year, Xiao Zhan has attended many heavyweight galas in a row: on January 13, 2024, he attended the Weibo Night and won the Outstanding Actor of the Year. On February 3, under the guidance of the State Administration of Radio and Television, sponsored by the China Network Audiovisual Program Service Association and the China Television Art Committee, the "Concentric to the Future - 2024 China Online Audiovisual Annual Ceremony" was broadcast, and Xiao Zhan, Zhang Songwen, Wu Jing, Lei Jiayin and others participated in the recitation of the text as narrators. After the release of the promotional video, it was placed on the top by Audiovisual China, and Xinhuanet released it and appeared on the hot search. This time is also Xiao Zhan's first stage singing "Fellow Travelers", and his grand ceremony style amazed countless people. I saw him wearing a white accordion pleated cape suit specially tailored for him by a well-known Middle Eastern custom brand, showing a unique temperament. This suit is the first time that the well-known brand has tailored a look for an Asian male artist, which shows Xiao Zhan's influence and appeal in the fashion field. If it is said that he was recognized by the outstanding actor of the year on behalf of online fans in the "Weibo Night", then being able to attend the "2024 China Internet Audiovisual Annual Ceremony" represents the official recognition of Xiao Zhan for the whole year of 2023, which is a testimony of the official certification of Xiao Zhan's strength and reputation.
Even bigger surprises are yet to come, February 10 for the new year.
1. On the first day of the Year of the Dragon, Xiao Zhan officially announced that he would join the Beijing Taiwan Spring Festival Gala and brought a song "As Wished" to the audience. Following Xiao Zhan's singing, accompanied by scenes of pictures, the audience felt Xiao Zhan's love and respect for his ancestors. In this era of prosperity and strength, we watch the fireworks in the world together and share the quiet years. Xiao Zhan's gentle singing further interprets the warmth and strength of this song!
In the 2nd Annual Chinese TV Drama Ceremony broadcast on the same day, Xiao Zhan won the "Breakthrough Actor of the Year" award for his works "The Sea in My Dreams" and "The Sun Accompanies Me". The event was hosted by ** Radio and Television Station and was the highest praise for various outstanding TV dramas in the past year. In 2023, Xiao Zhan's performance in film and television dramas is remarkable, especially the characters, backgrounds, and plots of "The Sea in My Dreams" and "The Sun with Me" are completely different, but he uses his superb acting skills to bring a sense of contrast to the audience, allowing the audience to see many different him, and the diversity reflected in the performance also gives him more possibilities. While being recognized by many audiences, it has also won the approval of the mainstream ** and the official. Xiao Zhan deserved to win the "Breakthrough Actor of the Year" award. Winning the award on the first day of the Year of the Dragon is not only a recognition of Xiao Zhan's wonderful performance in the past year, but also a good start to the new year, indicating that Xiao Zhan's career will be more prosperous and go to a higher level in the new year.
Contribute a lotExcellent work
As a top-notch entertainment star, its communication power and popularity are supported by excellent works. In 2023, Xiao Zhan has done a particularly good job at this point. It can be said that Xiao Zhan is undoubtedly one of the most popular actors this year, and three dramas have been broadcast in succession, namely: "The Sea in My Dreams" in June, "Jade Bone Yao" in July, and "The Sun Accompanies Me" in September.
"The Sea in My Dreams" was broadcast on CCTV-8 and Tencent** platforms on June 1, and achieved good ratings and popularity performance. According to Kuyun ratings data, the show's peak ratings reached 20019%, which is among the best TV series broadcast in the same period. Half a year after its premiere, it has been broadcast on the star for 15 times. In "Jade Bone Yao", Xiao Zhan interprets the role of Shi Ying very vividly, and the emotions expressed are sincere and moving. "The Sun with Me" premiered on the ** TV drama channel on September 1, 2023, and also achieved good ratings. Xiao Zhan's superb acting skills have not only won the recognition of the audience, but even the official CCTV platform called Xiao Zhan a "familiar face in the 2023 CCTV drama", saying that the role played by Xiao Zhan brought wonderful performances to the audience and friends. It is a great affirmation to be officially called a "familiar face" by CCTV. On February 10, the first day of the Lunar New Year, Xiao Zhan won the "Breakthrough Actor of the Year" award at the 2nd Chinese TV Drama Annual Festival, which shows that Xiao Zhan, as an actor, has handed over a satisfactory report card in 2023.
In addition, the movie "Zhuxian 1" starring Xiao Zhan will be broadcast on CCTV in the eighth round at the beginning of 2024, and the ratings will once again break three and reach the top; Xiao Zhan also cooperated with director Tsui Hark to shoot the movie "The Legend of the Condor Heroes: The Great Hero", which is expected to be broadcast this year; is currently cooperating with director Zheng Xiaolong to shoot the new drama "The Legend of the Tibetan Sea". As an actor, Xiao Zhan is still busy in the new year.
Export national tide culture and Hualiu fashion
Xiao Zhan in 2023 has also achieved great success in terms of brand and business, not only endorsing many luxury brands around the world, such as Gucci, Tods, Boucheron, etc., but also attending the world's top fashion events many times. At the beginning of 2023, Xiao Zhan, as the global spokesperson of many luxury brands, attended "Milan Fashion Week", which was reported by more than 200 ** companies around the world, and was on the "hot trend" of 10 countries such as Thailand, Indonesia, and Malaysia, demonstrating Xiao Zhan's strong overseas influence. On the day of the big show, there were 1.4 billion readings on a single topic, and the total number of related topics exceeded 3 billion. brought the brand's name to the second highest position in the world, and the Gucci brand name also reached the first high position on the domestic hot search list.
At the end of the year, Xiao Zhan participated in the Ralph Lauren brand event in Singapore, and the scene was extremely hot, and the venue of the event, Marina Bay Sands Plaza, was surrounded by water, which once again allowed overseas ** to see Xiao Zhan's super popularity and international influence. It can be said that Xiao Zhan has made the national tide culture and Hualiu fashion go to the world, let the Chinese face be crazy fans in the world, and let the world fashion circle have a place for Chinese.
In addition, Xiao Zhan has a variety of shapes in the blockbusters of the Jiaren Annual and GQ February issues, but they have all received unanimous praise, achieving a first-line men's magazine Grand Slam, and the Chinese version of GQ is a rare overseas export, Xiao Zhan will also export two versions of GQ covers in Taiwan and Thailand at the same time!
In short, Xiao Zhan's 2023 can be described as steady and steady, busy and all the way up! I look forward to seeing him take it to the next level in the new year.