Huawei, the shining star of the technology industry, has always been in the spotlight. At Huawei's 2023 Autumn All-Scenario New Product Launch Conference, Huawei launched a new ultra-high-end brand, Ultimate Design, which is Huawei's masterpiece after years of precipitation, realizing a gorgeous transformation from co-branding with Porsche to independently exploring the road of high-end. As the first mobile phone product of the ultra-high-end brand Ultimate Design, the Huawei Mate 60 RS has been selling well for many months, and even the phenomenon of "hard to find" is enough to show Huawei's strong strength and rapid development momentum in the high-end mobile phone market.
Huawei's Extraordinary Master: The exploration process of independent high-end brands
The exploration of Huawei's own high-end brand has not been achieved overnight, but after years of accumulation and hard work. Even before the launch of the ultra-high-end brand "Ultimate Design", Huawei has been continuously building its own high-end brand. Initially, Huawei leveraged the influence of these well-known brands to enhance its high-end image through co-branding with Leica and Porsche Design. However, Huawei did not settle for this cooperation model and chose a more autonomous path.
Huawei has successively untied Leica and Porsche Design, demonstrating its absolute confidence in its own technological strength and brand value. In terms of independent R&D, Huawei launched its self-developed XMAGE imaging brand, marking an important breakthrough in its independent innovation in the field of imaging technology. At the same time, Huawei launched the ultra-high-end brand Ultimate Design, realizing a comprehensive brand upgrade from Porsche Design to Ultimate Design, which is not only the achievement of Huawei's inward self-exploration, but also a new height of China's intelligent manufacturing and Chinese brand.
As the first mobile phone product of the ultra-premium brand Ultimate Design, the HUAWEI Mate 60 RS is the perfect crystallization of Huawei's breakthrough in technology and design. Its unique and legendary star diamond design is a clever blend of metal and ceramic, exuding high-end and sophisticated. This design not only gives the phone a unique texture and beauty, but also demonstrates Huawei's extreme pursuit of details and strict control of quality. This mobile phone has not only achieved all-round breakthroughs in ID design, reliability, communication, security and privacy, but also reached new heights in scientific and technological innovation and brand spirit.
The scientific and technological strength displayed by the Huawei Mate 60 RS is the embodiment of Huawei's persistence and pursuit of independent high-end. Through continuous R&D investment and technology accumulation, Huawei has the ability to compete with competitors in the international high-end market. Huawei's ultra-high-end brand is a concentrated embodiment of this capability, which not only represents Huawei's leading position in technology and design, but also demonstrates Huawei's determination and strength to explore a new path of high-end development through technological innovation.
From co-branding to self-reliance, Huawei has demonstrated a deep insight and forward-looking layout in the high-end market. In this process, Huawei has always adhered to the concept of independence, innovation and development, and constantly challenged itself and pushed boundaries. This determination and confidence not only comes from Huawei's confidence in scientific and technological strength, but also from its keen insight and accurate grasp of the development trend of the high-end market.
Huawei Extraordinary Master: A new leap forward for high-end brands
Huawei's development strategy in the high-end market aims to explore a development path that is in line with the characteristics of domestic brands through independent innovation. The launch of the HUAWEI Mate 60 RS embodies Huawei's ultimate pursuit of technology, ecological experience, and brand spirit, demonstrating Huawei's continuous self-breakthrough and pursuit of excellence, and perfectly integrating Huawei's technological strength and brand spirit.
The HUAWEI Mate 60 RS Extraordinary Master is a profound interpretation of Huawei's brand spirit - the Kunlun spirit, which is not born extraordinary, but dares to be extraordinary. The Kunlun spirit symbolizes Huawei's firm belief and persistent pursuit, no matter how big the challenges and difficulties it faces, we must move forward bravely and climb the peak, this spirit has been further reflected in the application of the new Xuanwu tempered Kunlun glass, which not only improves the reliability of the whole machine, but also shows Huawei's ultimate pursuit of product quality. At the same time, the HUAWEI Mate 60 RS is equipped with a super-focused main camera with 10 adjustable physical stops, functions such as wind speed and flash shooting, as well as an ultra-macro telephoto camera and an ultra-wide-angle camera to ensure excellent daily imaging results.
Huawei Masters: Recognized as a leader in the market
Since the release of the Huawei Mate 60 RS, its market share has continued to rise, and in the fourth quarter of 2023, the sales volume of smartphones with more than 10,000 yuan in China accounted for 40%, becoming the best choice for high-end users, which fully proves Huawei's leading position in the high-end market. Its success is not only due to the high quality and technical content of the products, but also because they can inspire emotional resonance and value recognition in consumers. After all, the "Extraordinary Master" brand is Huawei's perfect interpretation of the extreme, high-end, simple, and pure brand connotation, and the brand spirit and brand value have been deeply recognized by consumers, which is an important reason why the high-end market is unshakable. Huawei stands at a new height of science and technology, bringing extraordinary products to consumers and creating a new legend.
In general, with the wide application of 5G, AI and other technologies, the high-end mobile phone market will usher in unprecedented opportunities and challenges. We look forward to Huawei's extraordinary masters, who will be able to stand at a new height of high-end brands in the future with an independent attitude to bring more extraordinary works to consumers and create a new legend!