The development of the wedding industry is greatly affected by the changes in the concept of marriage and childbirth of the new generation, market competition and other factors, and the development obstacles that need to be overcome in the future are not only brand building and word-of-mouth marketing, but also the problems of technology application.
In 2024, consumption will continue to recover, and all walks of life will show new development vitality. The wedding industry is known as the "sweet economy" and has developed rapidly in recent yearsAt the same time, consumer demand is also changing with each passing day, and the industry is constantly upgrading.
Lin Xueyin, secretary general of the Guangdong Wedding Industry Association, said in an interview with a reporter from Nandu Bay Finance Society that the wedding industry, as a representative of the "sweet economy", has shown a rapid development trend in recent years. With the change of social concepts and the improvement of consumption level, the form and content of weddings have also undergone great changes, and they are constantly innovating.
The wedding industry is revolutionizing
There is an increasing focus on personalization and diversity
Approaching the Spring Festival, the wedding industry begins to usher in another wave of peaks in the second half of the year, and many couples will choose to hold their weddings during this period. Lin Xueyin pointed out that due to the impact of the previous epidemic, many people's wedding plans were postponed or cancelled, so many people chose to rearrange their weddings this year, and because there is a tradition of choosing a good day to get married in Guangdong, many weddings are concentrated in the second half of the year, so the wedding season naturally continues until the end of the year.
"As far as I've observed, there has indeed been a 'year-end marriage boom' this year. Compared with the previous two years, the number of wedding banquets has increased significantly, especially in the second half of the year, there are many peak days where there are 'explosive orders', and the relevant wedding service businesses are fully booked. ”
Lin Xueyin said that as for the change in the number of marriages, it varies from region to region, and from the perspective of the number of marriages in the country, due to the decrease in the number of marriageable people, the number of marriage registrations must be declining year by year. However, from a regional point of view, due to the influence of economic and social factors and the implementation of the policy of "cross-provincial registration" of marriage registration, some cities with relatively large foreign populations are likely to maintain a growth trend.
In fact, the wedding industry has experienced rapid development and change in recent years, showing huge market potential and business opportunities.
Lin Xueyin pointed outFirst of all, in terms of scale, the market size of the wedding industry is expanding year by year, and the industrial chain involved is also expanding. Industries including wedding photography, wedding planning, wedding hotels, and jewelry have all benefited from this wave of development. In particular, the rise of online wedding platforms has made services more convenient and personalized, satisfying the unique pursuit of the younger generation for weddings.
Secondly,From the perspective of consumer trends, the current wedding market is paying more and more attention to personalization and diversification. Consumers are no longer satisfied with the traditional wedding model, but are more inclined to choose customized and distinctive services. For example, travel wedding photos, outdoor weddings, theme weddings and other forms have gradually become a trend. This change in consumer trends has driven innovation and upgrading in the wedding industry.
Again,Technology has also revolutionized the wedding industry. Using big data, artificial intelligence and other technologies, enterprises can conduct accurate market analysis and provide more intimate services. For example, by analyzing the needs and preferences of the couple, so as to recommend the most suitable wedding plan for them. At the same time, technological advancements have also greatly improved the quality of service, such as virtual reality technology, which can simulate the wedding scene, allowing consumers to experience and preview the effect in advance.
The market is becoming increasingly competitive
There are still many obstacles to development that need to be overcome
In 2024, consumption vitality will continue to burst out, and all walks of life will show a new development style. For the development of the wedding industry in 2024, Lin Xueyin put forward five trends.
First, the demand for personalization continues to growAs consumers have higher expectations and requirements for weddings, personalized needs will continue to become the mainstream trend in the wedding industry. From wedding themes, venue set-ups, wedding dress design to wedding services, consumers want to create a unique wedding experience.
Therefore, wedding companies need to continue to innovate and provide more diversified and personalized services to meet consumers.
Second, the technology is more widely usedWith the advancement of technology, more and more new technologies will be applied to the wedding industry. For example, virtual reality can provide a more realistic wedding preview experienceArtificial intelligence can be used in wedding planning, wedding dress design, etc., to improve efficiency and accuracy;The application of high-tech devices such as smart devices will also add more creative elements to the wedding scene.
Third, the concept of green environmental protection is deeply rooted in the hearts of the peopleWith the increasing attention of the society to environmental protection issues, the concept of green environmental protection will also have a deep impact on the wedding industry. From venue selection, decoration to wedding process, consumers will pay more attention to environmental protection and sustainability. Therefore, wedding companies need to actively promote the concept of environmental protection and provide more environmentally friendly services and products.
Fourth, online and offline integrated developmentWith the popularization of the Internet and the change of consumer behavior, online wedding platforms and offline physical stores will further integrate and develop. Online platforms can provide consumers with more convenient services and more choices, while offline physical stores can provide a more authentic experience and face-to-face services. This integration model will become a new trend in the development of the wedding industry.
Fifth, cross-border cooperation has become the normIn order to meet the increasingly diverse needs of consumers, wedding companies need to continuously expand their business scope and areas of cooperation. Cross-border collaborations with other industries, such as hospitality, tourism, jewellery and other industries, will become the norm to create a more perfect wedding experience.
She also pointed out that the development of the wedding industry is greatly affected by factors such as the aging of the population, the change of the concept of marriage and childbirth of the new generation, and market competition. In this regard, enterprises need to continue to innovate and adapt to market demand in order to be invincible in the fierce market competition.