Why did the 3,000 stores of Ueshima Coffee disappear overnight?
Why did the little sheep hot pot that once crushed Haidilao disappear?
How high it used to be, how bad it is now. Aunt Qian also "doesn't sell overnight meat", and "doesn't sell overnight meat" when she loses. More than 3,000 stores were wiped out overnight, why? Customers do get high-quality meat, but franchisees don't make money.
1.The franchise fee needs to be paid 30-500,000 yuan, and it is paid in a lump sum.
2.Aunt Qian's core strategy: discounts start at 19 o'clock every day, a discount is given every 1 hour, and it will be delivered for free after 23:30. The discount is too high, and the revenue during the day is simply not enough to make up for the loss at night, because for most people, the demand for overnight meat is not so strong, and it is easy to buy in groups at night.
In fact, many companies are defeated in the franchise area, so everyone must be curious, what model can be used in the future to achieve asset-light and low-risk expansion fission? There are two franchise models, one is the store manager partnership system, and the other is the franchise direct sales model, which is mainly for store empowerment, so how to operate?
Store manager partnership.
For example, Haidilao's mentoring system perfectly solves the problem of talents. Why do you say that, let's take a look at the dividend structure of the store manager.
1st floor: 04% profit dividend.
2nd floor: apprentice shop 31% profit dividend.
3rd Floor: 15% profit dividend.
The dividends in the apprentice and apprentice grandson restaurant are higher than their own restaurant, so that they all focus on talent training, and finally the apprentices and grandchildren are endlessly copied. Some people will ask, what should I do if the store managers are slacking off in their work? Don't worry, this is the magic of this system, because the premise of the profit sharing of apprentices and apprentices is that their stores meet the standards.
Franchise direct sales model.
In this model, we can see how Hundred Fruit Farm does it. Baiguoyuan does not charge franchisee fees, and only needs to contribute 80% of the start-up capital, and the other 20% has the headquarters, which will ensure that you can return the cost within 3 years. If it is indeed not well managed, the insufficient part of the Baiguoyuan headquarters will make up for it. Moreover, the headquarters will also send experienced people to help you choose the site, decorate, do marketing activities, and provide technical empowerment. The most important thing is that Baiguoyuan will give the profit of the difference in the price of the product to the franchisee. Looking at it this way, Baiguoyuan seems to have no profit, so how does he make money? In fact, there are 2 layers of Hundred Fruit Orchard to make money.
The first layer: the real place to make money is the equity premium after the company goes public.
The second layer: upstream ** chain rebates, Baiguo Yuan will partner technology to invest in upstream orchards, such as cherries, apples, strawberries, etc. This will reduce the procurement cost of the ** chain, such as 3 yuan a pound in the wholesale market, I will send you to the door for 2 yuan a pound, and I still have money to earn. Moreover, it will also be targeted acquisitions, thus safeguarding the interests of the upstream ** chain.
Doing business is not about going it alone, it's about playing as a team! If your downstream can't make money, even if there is a good project, there will only be one result in the end - elimination. This is the core logic of Haidilao's rise and Baiguoyuan's ability to become the largest fruit retailer in China.
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