In the face of a dazzling array of TV brands and models on the market,When we consider performance configuration、Screen size and**Factors,There is another question that we have to consider——whether to place an order online or go directly to the physical store to buy? It's not just about shopping habits, it's about a big decision you may not be aware of: the so-called "dual-aircraft strategy" has a huge impact on your choices. In this article, we'll dive into the pros and cons of buying a TV online and in a physical store, and see if there really is any difference between them in terms of quality and so-called after-sales service. After all, whether online or offline, as consumers, we all look forward to being able to buy the most suitable TV for ourselves at the most reasonable level.
In general, people have different opinions about online shopping and in-store shopping. Actually,The "dual-model strategy" of brand manufacturers is undoubtedly an important consideration in the selection of purchase channels。This strategy means that there will be different model names and price points for TVs of the same brand** and offline. However, due to factors such as operating costs, online ** is generally more close to the people.
In addition,Many people are worried that there will be a difference in quality between online purchases and offline,There are even rumors that the quality of TVs purchased online is low,Insufficient after-sales protection。 However, this claim does not hold water. Whether it is an online e-commerce or an offline physical store, the official after-sales service is a national warranty, which is not to worry at all.
It is worth mentioning that the offline physical store salesperson often recommends:The most profitable TV models are not always the best for consumers。This brings us to the "information gap" problem we face as consumers. Brand manufacturers make full use of this information asymmetry and leave more profits to themselves and channel providers, which is inevitably questionable.
So, what do we find when we actually compare the TV models of the two channels? Take Hisense E8H and Hisense U7H Pro as examples, despite the similar core configuration, they appear online and in physical stores with different model names and **. In the actual comparison, we find that:Hisense E8H not only has advantages in configuration, but it is also much cheaper than U7H Pro in **, which is enough to illustrate the advantages of online purchases.
Similarly, the situation of the TCL Q10G and TCL C12E is similar, with similar configurations, but some different adjustments have been made in the details to match the online and offline sales strategy. Even if there are some small differences, such as differences in display technology, when consumers notice** When there is a huge difference, the appeal of online purchases is clearly superior
In this era of national intelligence, buying a TV is far more than just a consumer product, it is related to the quality of entertainment life of the family. Therefore,Buying TV in**,It's not just a matter of strategy,It's also a matter of smart consumption。 Although whether it is online shopping or physical store purchase, there are a series of guidelines to follow, but from the comparison of **, configuration, etc.,Online channels undoubtedly offer more offers and options。In this era of increasing attention to cost performance, why not buy TV online? Finally, everyone is welcome to share their own purchasing experience and experience, and together we will experience the infinite possibilities of intelligent life.
New Year's goods are not closed