This article**: Times Weekly Author: Xu Chao.
On January 9, 2024, XGIMI Technology (688696), a listed company on the Science and Technology Innovation Board, held a 10th anniversary new product launch conference and launched the world's first home smart projector RS 10 Ultra that has passed the IMAX Enhanced certification.
This one is equipped with the world's first eye-care three-color laser technology - Duallight 20The new product of the eye protection three-color laser,Adopt the world's first laser fusion optical architecture technology,It is the latest achievement of XGIMI"wide spectrum + narrow spectrum"Light source technology route,Not only the image quality is comprehensively leading,It has a visual performance comparable to that of top cinema projection,It also makes the three-color laser have an unprecedented healthy eye protection experience。
XGIMI Technology is a high-tech enterprise focusing on the field of new displays, focusing on creating innovative products such as smart projection and laser TV, integrating design, research and development, manufacturing, sales and service. Like HP, Apple, Google, Disney, Amazon and other international companies that were established in the garage and are now well-known at home and abroad, Zhong Bo, chairman of XGIMI Technology, also started his business in a humble environment in 2013, and successfully brought the company to the science and technology innovation board in 10 years.
As a technology company focusing on the field of projectors, XGIMI Technology has believed in "scientific research and trust" at the beginning of its establishment, and has continuously developed and accelerated product iteration, and R&D expenses have increased year by year since 2017. The new product launched this time is XGIMI Technology's investment of nearly 1 billion in the past 2 years (from 2021 to the third quarter of 2023, XGIMI's R&D expenses are 9.).400 million yuan) is another proof of continuous research and development of the underlying light source technology and self-breakthrough.
Our philosophy is to provide users with the ultimate products and create real value for users with the ultimate innovation. Chairman Zhong Bo said. XGIMI Technology's technical strength and innovation genes have brought the company the first place in China in its industry.
1. Second in the world.
You can watch IMAX at home
For XGIMI Technology,The original intention of the birth of home projectors,Is to move the cinema home。 And the most extreme enjoyment of watching movies in theaters, and the most expensive ticket sold, is IMAX.
This is because IMAX can achieve a wider field of view, clearer and more realistic images through its unique DMR digital original reproduction technology, IMAX specially shot super-large format movie screens, and with the shocking effect of IMAX mixing, users can get an immersive experience, and the viewing experience is far beyond that of ordinary theaters.
As the industry leader, XGIMI,In the field of more and more volatile projectors,At the beginning of the new year, a big benchmark was directly set - the world's first intelligent projection that has passed the IMAX enhanced certification——XGIMIRS 10 Ultra was officially launched。 Through clear, bright and vivid 4K oversized formats, 1The 9:1 aspect ratio is expanded to match DTS's immersive audio and IMAX-specific content, just like bringing an IMAX theater home.
XGIMI's RS 10 Ultra uses Dual Light20 eye-friendly three-color laser technology, the first time that MCL lasers used in commercial cinemas have been added to home projection, which makes the RS 10 Ultra comprehensively ahead of ordinary three-color laser projection in terms of brightness, contrast and color.
Compared with the Qualas laser used in the current mainstream household three-color laser projection, the performance of MCL three-color laser is comprehensively leading, whether it is the number of laser light sources, luminous efficiency or heat dissipation capacity, 1 MCL laser can surpass the sum of 3 QALAS lasers. However, due to cost reasons, MCL trichroic lasers were only used in the past as a laser solution for cinema projection.
The eye-care three-color laser technology has not only passed the professional test of eye care by the National Ophthalmic Engineering Center, but also given the VICO visual comfort rating of A+ by the China Institute of Standardization. The RS 10 Ultra has also successfully passed the SGS Low Speckle A+ certification and the SGS Low Color Edge Ghosting A+ certification, which also shows that the health and comfort of the new light source technology has been highly recognized by authoritative organizations.
For consumers, brightness is one of the most important parameters for choosing a projection. XGIMI RS 10 Ultra has a new generation of professional optical cinema lens, and the mirror has been upgraded according to the characteristics of the laser light source, and finally the brightness of the collector's version of the product has reached 3500CVIA, which is 40% higher than the previous generation product;The contrast ratio reaches 2000:1, which is 100% higher than the previous generation of productsBT2020 has a color gamut area ratio of 110%, an increase of 34% compared with the previous generation product;Accuracy E 1, and rec. is also supportedHigh color accuracy experience in both 709 and DCI-P3 color gamuts.
The RS 10 Ultra is also equipped with Eagle Eye Hardware-Level Optics 50 and XGIMI automatic gimbal, whether it is nesting on the sofa to watch a movie, or lying on the bed and projecting the picture on the ceiling, you only need to move your mouth XGIMI to present the best picture. The current listing price of this projector is 9999 yuan, and there is also a limited edition of 10,000 units of the 10th anniversary collector's edition, the price is 10999 yuan, and the price of RS 10 mini is 3699 yuan.
The industry's first intelligent projection fully automatic PTZ.
The financial data disclosed in the third quarter report of XGIMI Technology this year shows that revenue and net profit have declined year-on-year, and the reason given in the third quarterly report is that there has been a decrease in sales volume and a price reduction in some products. Chairman Zhong Bo also admitted that in the current economic environment, consumers' spending power has declined.
Since 2017, the investment in R&D expenses and the proportion of revenue have increased year by year, and the investment in 2022 will be 37.7 billion, 300 million has been invested from January to September 2023, always maintaining its own innovation genes and technology leadership, firmly believing that the breakthrough of underlying technology is a process of accumulation, and only the innovation of underlying technology can bring endless innovation of products.
In the second year of XGIMI's establishment, it released the Z series projection, the first time to make the giant screen experience of the cinema into consumer electronics and move it into the user's home. In 2014, XGIMI established an optical laboratory to study different light sources and projection technologies, and is committed to realizing the closed loop of self-development and self-production from optical lenses to optical machines.
In 2016, XGIMI further launched H1, which perfectly combines Harman Kardon audio with 1080P projection giant screen, so that cinema-like sound quality and giant screen picture can easily enter the home.
In 2019, XGIMI invested 1.5 billion yuan to establish an optical base for the whole industry chain in Yibin City, Sichuan Province - Yibin XGIMI Intelligent Optoelectronic Industrial Park, to realize self-development of optical machinery and gradually pour into mass production. It has become the only enterprise in China that has the ability to design and manufacture optical and optical lenses at the same time. At the same time, RS Pro was released, and a clearer 4K giant screen projection was launched.
In 2021, Yibin XGIMI Intelligent Optoelectronic Industrial Park will be officially put into operation, and the proportion of self-developed optical machines has increased to more than 90%.
In May 2023, the DualLight 1., which combines LED light source and laser light source, was launched for the first time0 Super Light Mixing Technology and Eagle Eye Hardware-Level Computational Optics40 technology. RS Pro supports Dolby Vision, further bringing home projection closer to the professional experience of cinema. In that year, the self-developed optical machine was fully introduced into the product.
As of June 30, 2023, XGIMI has 866 patents, including 251 invention patents, 381 utility model patents, 234 design patents, and 53 computer software copyrights.
By January 2024, in addition to the first launch of the duallight 20, but also launched the new and upgraded Eagle Eye Computational Optics 50 technology and XGIMI automatic gimbal.
XGIMI TechnologyCTO Ran Peng said that the gimbal launched by XGIMI is the industry's first intelligent projection automatic PTZ. Relying on the internal precision gear system, it can bring users a completely convenient new gimbal experience that can be fully automatic or manually operated. "The fully automatic PTZ brought by XGIMI this time,It will open a new chapter of projection intelligence in the next ten years,A projection'automatic driving'Era,It has arrived。 Ran Peng said.
At present, XGIMI has entered 4500 stores around the world, and has set up overseas companies in the United States, Japan, Germany, Singapore and other places, in addition to mainstream online channels such as Amazon and Rakuten, the products have entered the main offline retail channels in regional markets such as Europe, the United States and Japan. In 2022, it will achieve overseas income of 7900 million yuan, a year-on-year increase of 8204%；In the first half of 2023, the company achieved overseas revenue of 3500 million yuan, a year-on-year increase of 3914%。For overseas family users, XGIMI covers the mainstream** range of 399-2499 US dollars. In the Japanese market, it has become the No. 1 brand of home smart projectors for many years.
Zhong Bo believes that at the level of immersive enjoyment, TVs can't compare to projectors, and the projector market will continue to expand in the future.