He Xiaopeng, who is only 37 years old, has created a net worth of 30 billion with his own hands, but he is not willing to be stable, but devotes himself to the car industry.
However, what was unexpected was that he experienced all kinds of things in the later periodDoubts and challenges, even the brand reputation has been seriously hit, and the sales continue to be **, can he break through the difficulties and stand on the top again?
He Xiaopeng was born in 1977, his parents were just two ordinary workers in Huangshi, Hubei, and his family was not very wealthy.
But in those days, the workers were still much better off than the peasants, and at least at that time, some of the workers' children had special schools for the children of the workers.
At that time, people were hardworking and simple, most people just wanted to live a safe and stable life, and it was their greatest expectation to be able to watch their children start a family, and the same was true of He Xiaopeng's parents.
But He Xiaopeng has shown a very smart mind since he was a child, and his parents don't want their children to be buried, so they work hard to make money and work, wanting to provide a better educational environment for their son.
He Xiaopeng also lived up to expectations and was admitted to Huangshi No. 2 Middle School, a well-known local key high school, and then continuedIn-depth learning,It has laid a solid foundation for future development.
At that age, many children were still in a state of ignorance and confusion, not knowing how to go forward, but He Xiaopeng always had a clear goal.
He doesn't want to work hard every day like his parents, only getting a basic dead salary, and he usually has to think about everything he wants to buy for a long time.
He wants to earn a lot of money through his own efforts, and when he is about forty years old, he can achieve financial freedom, eat and drink for the rest of his life, and provide a better life for his parents, so that he can also retire early.
For this goal, He Xiaopeng has also been working hard, never let his parents and teachers worry about learning, struggled for three years, paid a lot of sweat, He Xiaopeng lived up to expectations and achieved an excellent result, and was also admitted to South China University of Technology.
Excellent schools can also take students to see a broader world, in South China University of Technology, He Xiaopeng chose a computer major, and began to study in depth, in addition, he is also constantly expanding his horizons and knowledge.
At that time, when the Internet was in its infancy, He Xiaopeng had the foresight to discover this area of the Internet and decided to try to explore it.
He thought that this was a rare opportunity that he had to grasp firmly, and at that time he only relied on a momentum, thinking about nothing, just looking at the road in front of him, and he didn't expect it himself, it was because of his choiceExplore the internet, so that his life has become colorful since then.
After graduating from university, He Xiaopeng received olive branches from many companies, but he finally chose AsiaInfo, an Internet company known as an "Internet architect" and a well-known name.
After all, the knowledge of the school and the practice of society are different, and He Xiaopeng is in the companyCrawl and roll, with his enthusiasm and momentum, he has learned a lot of things.
He has not only worked in development, testing and other positions, but also in after-sales work, so his work experience has become more and more abundant, and he soon attracted the attention of his boss.
The boss of AsiaInfo not only promoted He Xiaopeng's position, but after AsiaInfo went public, the boss also gave He Xiaopeng 1500 original shares, showing great importance to He Xiaopeng.
But He Xiaopeng is not satisfied with this, he is more concerned about the technology and experience he has learned, even if his job is unattainable for many people, but He Xiaopeng still wants to start his own business and be his own boss.
In 2004, He Xiaopeng resolutely resigned, and cooperated with his senior brother Liang Jie to found UC Youshi, but everything is difficult at the beginning, how can it be so simple to start a business? If you want to start a business, you have to endure more difficult days than a part-time job.
In the early days of the company's establishment, He Xiaopeng did not have a clear goal, so he wanted to test the water with the market first, so he did the first project ucmail, but after it was put into the market, the response was very bleak, which also means that the first war of He Xiaopeng's business ended in failure.
At that time, the company was not stable, and the capital chain tended to be tightIt's very stressfulAt this time, He Xiaopeng met his nobleman, that is, Ding Lei, the founder of NetEase.
Ding Lei is very optimistic about He Xiaopeng, and is willing to lend a hand to help him, Ding Lei believes that with He Xiaopeng's mind and foresight, he will definitely be able to make some achievements, so he funded He Xiaopeng's 800,000 yuan to support He Xiaopeng's company.
He Xiaopeng did not disappoint Ding Lei, even if the first project did not get a good return, he was not discouraged, and turned around and devoted himself to the second project.
Because Ding Lei solved He Xiaopeng's urgent need, He Xiaopeng also had more time to study new projects, at that time He Xiaopeng also had a lesson from the past, and decided to observe the market first, looking for the new direction he needed to develop, and after that, he really found a big breakthrough.
At that time, the network was still in the initial stage of development, the mobile phone Internet speed was very slow, the traffic was also very expensive, and the searched content was relatively scarceIt's fast and efficientSo UC Browser was born.
This browser caters to the needs of a large number of netizens, and has a stronger advantage than other browsers, so it has attracted more and more customers, and the number of registrations has exceeded one million in just one year.
But even so, it can't save the fact that He Xiaopeng's funds are missing, because although the project is successful, the return cycle is very long.
Later, He Xiaopeng met Yu Yongfu and Lei Jun, the founder of Xiaomi Technology, who was invested by Lenovo at that time, and I have to say that He Xiaopeng is really lucky, and every time he encounters difficulties, he can get the support of the big guys.
After Lei Jun provided UC with 4 million funds, he directly stabilized the foundation of He Xiaopeng's company and slowly pushed UC Browser to a peak.
In just a few years, UC Browser has more than 400 million registered users, and such an excellent project has naturally attracted more investors, including Alibaba.
Alibaba is also very excited to see the success of UC Browser, and has been continuously financing UC Youshi, which has led to the fact that Alibaba directly became the largest shareholder of UC in the later period, holding it in his hands66% of the sharesIts ambition is unmistakable.
He Xiaopeng's power in his hands is getting smaller and smaller, and in the face of such a predicament, he can also think about it, so he simply decided to sell UC in exchange for a lot of money.
As a result, He Xiaopeng achieved his original goal, at the age of 37, he already had a net worth of 30 billion, and he also became the vice president of Ali Group, truly achieving financial freedom, and he could choose to retire early.
However, after experiencing a hearty entrepreneurship, He Xiaopeng againHow to be willing to tend to mediocrityWhat about choosing a stable life?
After settling down for a long time, He Xiaopeng began to decide to resign and start a business again, he was 40 years old at the time, but his enthusiasm for entrepreneurship has not diminished.
At that time, when new energy vehicles were emerging and were strongly supported by the state, He Xiaopeng quickly chose this cake and decided to move with his business acumen and keen insightNew energy vehiclesIndustry.
He Xiaopeng invested all his funds in his new company, Xiaopeng Motors, which was an extremely difficult decision for others, but He Xiaopeng decisively chose to do it.
But even if a lot of money is invested, the new energy industry is still consumed quickly, but this time, He Xiaopeng quickly attracted sponsorship with the connections he accumulated in the early stage, and Lei Jun still fully supported him and invested 400 million yuan for Xiaopeng Motors.
Soon, Xiaopeng Motors emerged and began to become bigger and stronger, with the support of the best policy, Xiaopeng Motors launched a variety of sedan series, which were widely welcomed and successfully listed in 2020.
Xiaopeng Motors and Tesla have also been pulling and competing with each other, on the day of the release of Xiaopeng P7, Tesla also questioned that Xiaopeng Motors was suspected of technical plagiarism, but He Xiaopeng replied very calmly, fully revealing himStrong heartand style.
I thought that after the listing, the development of Xiaopeng Motors will be better, but I didn't expect that it gradually appeared tired, the big cake of new energy vehicles is too attractive, many new energy vehicle brands are rising, and the advantages of Xiaopeng Motors are getting smaller and smaller.
In 2022, Xpeng Motors will only sell 120,000 vehicles, which is obvious compared with brands such as Nezha and NIOAt a disadvantageXpeng Motors has been committed to scientific and technological research and development, but a large amount of money invested has not been rewarded accordingly.
In addition, Xiaopeng Motors has been questioned about cheating and compensation, tampering with rescue agreements, and being unable to solve customer needs due to complex car configurations, etc., and its reputation has been greatly damagedThe stock price also fell again and again.
In the face of such a situation, He Xiaopeng has also been trying his best to turn the tide, and has carried out a number of reforms in the car configuration and within the company, although it is much better than the previous predicament, but it is still unable to return to the peak in a short time.
On the brand delivery list in 2014, we can still see that the delivery volume of Xpeng Motors is too low, and how it will be in the futureFierce competitionIt will take time to verify the stable development of the future.
However, as an excellent entrepreneur, He Xiaopeng has a very strong strength, and I believe that he can get out of the current predicament, launch more advantageous products, and embark on a broader road in the future.