With the gradual deepening of the pace in 2024, the field of XR (extended reality, AR, VR, and MR) has once again become the focus of heated discussions in the technology circle. All thanks to Apple's Vision Pro. The MR mixed reality device, which Apple calls a "spatial computing device", sold more than 200,000 units in just one pre-sale period and achieved sales of nearly $700 million. However, the results of the ** review poured cold water on this highly-anticipated device.
The core experience of the Vision Pro is undoubtedly the pinnacle of XR technology. It brings users an immersive experience like never before, whether it's gaming, education, or work, with Vision Pro for more intuitive and efficient interactions. However, as reviewers point out, the Vision Pro still needs to be improved in terms of wearing comfort, performance in low-light environments, and battery life. In addition, up to 2The price of 50,000 yuan (US$3,500) is also prohibitive for ordinary consumers.
For Apple, the launch of the Vision Pro is more like a test of the market. From the perspective of product positioning, it is more like a "taster" product for developers, fruit fans and XR enthusiasts. With this device, Apple may want to validate market acceptance of MR technology while laying the groundwork for the future VisionOS ecosystem. From this perspective, the success of the Vision Pro is not only about its sales, but also about whether it can inspire developers to innovate in XR applications and attract more users to this new computing ecosystem.
From an industry perspective, the potential of XR technology should not be underestimated. According to Tianyancha data, the number of startups related to XR technology has shown a rapid growth trend in recent years, and the amount of investment is also increasing year by year. These startups are mainly concentrated in gaming, education, medical and other fields, and provide users with richer and more convenient services through XR technology. With the continuous advancement of technology and the gradual maturity of the market, the XR field is expected to achieve explosive growth in the next few years.
To sum up, the launch of Apple's Vision Pro has undoubtedly brought new vitality to the XR field. Although it still has some shortcomings and challenges, this does not affect its status as an epoch-making product. With the continuous improvement of technology and the gradual expansion of the market, we have reason to believe that XR technology will bring more surprises and convenience to our lives in the future. (Data support: Tianyancha).