Recently, SHEIN, a well-known cross-border fashion retailer, has once again created a new milestone of outstanding achievements in the industry with its unique dual-engine development and operation model of self-operated brand + platform, and continues to show strong upward momentum. The effectiveness and superiority of this model have been fully confirmed and highly recognized in practice, which has further strengthened SHEIN's core competitiveness and influence in the global fashion cross-border field.
SHEIN's dual-engine strategy builds a co-creation and sharing business environment with an innovative strategy by integrating and empowering high-quality brand resources from all over the world. After many cooperative brands have accessed the SHEIN platform, their performance has been significantly improved.
Among them, the small dress company founded by Ms. Zhou Zhou in Guangzhou is a vivid success story: in just half a year of cooperation with the SHEIN platform, the company's sales have achieved a breakthrough of more than 10 million yuan, and the customer unit price is as high as more than 100 US dollars. A mermaidtail-shaped dress praised by many buyers as "sparkling" was made by a designer under Zhou Zhou, and quickly became popular on the SHEIN platform, attracting the attention and love of a large number of overseas consumers. The five-star reviews from buyers not only affirm the unique design and high-quality materials of the products, but also confirm SHEIN's important role as a bridge between Chinese manufacturers and global consumers.
With the continuous expansion of the global sales network and the continuous innovation and upgrading of the marketing system and chain management, SHEIN has successfully attracted and empowered a large number of third-party merchants to settle on its platform. In 2023, SHEIN was launched"There is gravity"The Million Seller Program aims to help more than 10,000 merchants around the world achieve annual sales of more than $1 million in the next three years, and help 100,000 small and medium-sized merchants achieve the goal of annual sales of $100,000. Relying on its deep brand internationalization experience and comprehensive digital ** chain capabilities, SHEIN is committed to providing merchants with one-stop globalization solutions and empowering the growth and development of merchants throughout their life cycle.
The rise of Zhou Zhou's small dress brand symbolizes the exemplary embodiment of the value of the SHEIN platform, which not only reflects SHEIN's strong strength in promoting Chinese and global SMEs to the international market, but also indicates the unlimited development potential of SHEIN in the field of cross-border e-commerce in the future. With the in-depth implementation of SHEIN's platform strategy, more and more excellent brands will emerge in the global market with the help of SHEIN's power and jointly build a more diversified, open and win-win global e-commerce ecosystem.
*: Financial quotient information).
For more exciting information, please contact the application market**"Jimu News" client, do not be authorized**, welcome to provide news clues, and pay once adopted.