During the Spring Festival, scenic spots across the country reappeared with crowds, whether it was a place of interest with profound cultural heritage or an emerging Internet celebrity check-in place, which ushered in a large number of tourists. Chengdu Taikoo Li, Wuhou Temple Fair, Chengdu Giant Panda Breeding Base, Qingcheng Mountain, Emei Mountain, Leshan Giant Buddha and other places, the first volume shows a blowout trend, and it is very lively. At the same time, popular attractions such as the Forbidden City in Beijing, West Lake in Hangzhou, and the Bund in Shanghai are also overcrowded, and some attractions have to take measures to limit the flow of tourists to ensure the safety of visitors. 2024 Chinese New Year outlook
During this year's Spring Festival, the phenomenon of "swapping" between the north and the south for the New Year is significant, and ticket orders for northern ice and snow tourism cities such as Harbin have surged by 40 times, and southern tourists have gone north to experience the charm of ice and snow. Warm cities in the south, such as Guangzhou and Sanya, have become the first choice for tourists in the north to escape the cold and vacation. According to Ctrip's data, travel orders on the first day of the Spring Festival holiday increased significantly, especially in Hebei, Henan, Shandong, Shanxi and other places.
In terms of short-distance travel, the flow of tourists in the "two-hour high-speed rail circle" is frequent, and the number of hotel and ticket bookings in the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta and other regions has increased significantly. In addition, some tourists choose to go to big cities to experience special tourism resources, such as Universal Studios Beijing, the Palace Museum and other places. The other part spreads from the big city to the surrounding areas, enjoying multicultural attractions such as Nanxun Ancient Town and Luoyang Long Street.
In terms of self-driving tours, famous mountains such as Putuo Mountain, Laojun Mountain, and Jiuhua Mountain, as well as ancient towns such as Phoenix Ancient City and Dali Ancient City, have become hot destinations for self-driving tours. It is worth noting that the national treasure giant panda has also ushered in the Spring Festival "fan" check-in fever, and the number of giant panda-themed homestays in Chengdu Giant Panda Breeding Research Base and other places has increased significantly.
Overall, despite the challenges brought about by the huge volume, China's tourism industry showed a strong recovery momentum and strong consumer demand during the Spring Festival this year. In the face of a huge number of travelers, local departments and tourism organizations need to continue to optimize management and services to ensure that tourists spend a happy and peaceful Spring Festival holiday in a safe and orderly manner.
The views expressed in this article do not represent any political stance, and are purely observations and interpretations of the current tourism market phenomenon.