Produced by "New Vision".Author: Jiang Dou, Li YuxiangEdited by Jiang DouThe SORA has not yet officially opened, and the ones who sell the courses are already profitable.
During the Spring Festival of the Year of the Dragon, OpenAI released the first Wensheng ** model - SORA, which can automatically generate a high-fidelity section of up to 60 seconds with only text, which brought a lot of shock to the industry, even Musk sighed that "human beings are willing to gamble and lose", and Zhou Hongyi, the founder of 360, predicted that "the realization of AGI will be shortened from 10 years to 1 year." "In the face of the opportunities brought by AI, some people with a keen sense of smell are in a hurry to make money.
On Xiaohongshu, Douyin, WeChat and other platforms, a number of SORA-related paid tutorials have emerged, one of which is priced at 99 yuan The course introduction reads "SORA one-click generation**, a limited-time discount of 99 yuan." A screenshot of the Internet shows that an institution has sold more than 20,000 SORA training courses and earned 2 million in just one day.
The popularity of the SORA course has also caused ridicule among netizens. According to a ** circulating on the Internet, the "two AI giants" in China and the United States are Sam Altman, the founder of OpenAI, and Li Yizhou, a doctor from Tsinghua University who sells AI courses. 
Figure: Sam Altman, founder of OpenAI, and Li Yizhou, a Tsinghua doctor who sells AI courses.
From the metaverse in 2020 to AIGC in 2023, and then to SORA this year, there are always people who use new technologies to create anxiety and finally monetize. The old routine of cutting new leeks is essentially a traffic business. Meta unlocks the most bullish ** model sora, who has made hemp?
Recently, the blogger named "Sword Bearer" will be priced at 365 yuan SORA course for 99 yuan limited time *** grid for sale, the course mainly contains SORA thesaurus, SORA exclusive thesaurus tutorial, SORA special prompt word skills, and some knowledge bloggers are setting the SORA course pricing to 2999 yuan, which is at a time limit of 999 yuan
What's more, some people claim to have gotten an internal beta account and made software based on Sora, which can be used as long as you pay for it.
The director of a technology company said that he recently received four or five recommendations to sell courses when he was brushing sora for a short time, and he lamented the vitality and potential of the domestic training market, "I am convinced, as long as there is new technology, there will be new courses." ”
According to the SORA course posters circulating on the Internet, the "Knowledge Planet" is one of the main gathering places for SORA course training masters. Knowledge Planet is a knowledge community tool, individuals can create their own planet for a certain knowledge field, the creator is the star owner of the planet, the star owner can set the joining fee according to his own wishes, and is responsible for all the information release and knowledge services in the planet.
According to incomplete statistics, there are currently 19 SORA-related planets on the knowledge planet, 7 of which require payment to join, and most of these planets that need to pay a fee to join have only been established for 5 days.
Figure: Star Masters on Knowledge Planet who offer SORA courses.
"New Vision" found that most planets apply for about 50-99 yuan, and users can get 6-18 months of service after applying, and the star owner will assist members in the service process through text generation**. Among them, the planet created by the star lord Fei Shu Levie began to recruit members on February 19, and more than 20 members have paid 69 yuan to join, and the income of one day is conservatively estimated to be more than 1,380 yuan.
There are some bloggers who need to apply for the planet for nearly 100 yuan. The planet called "Sora Study Club" created by star lord Andondi on February 17 requires a payment of 99 yuan to join, and more than 40 members have joined the planet. According to the calculation of 40 people, the current income of the star owner has also reached 3,960 yuan.
In addition to Knowledge Planet, some companies and training institutions that operate WeChat communities also sell SORA courses in close proximity to technology hotspots.
A screenshot of the network shows that someone earned 2 million yuan from selling SORA courses through community marketing, and the content provided to the students only included a "SORA introduction". Interestingly, when the student asked the group owner how to solve the problem of not being able to **sora, the group owner replied, "It can't be solved, 99 yuan is just to buy a chance and give yourself a chance." ”
The popularity of the SORA training course even alarmed Logan, the head of developer promotion at OpenAI, who publicly stated that Open AI has not yet launched access to SORA.
2. Selling courses is selling AI anxiety not content
No matter how tall the packaging of this kind of SORA course is, the actual content is roughly divided into two categories, one is how to use SORA, and the other is how to use SORA to monetize.
Taking the SORA Learning Club of Antondi, the star lord of the Knowledge Planet, as an example, the application fee of 99 yuan was only exchanged for 14 essence themes: the first is the ** recommendation of the Knowledge Planet; The second is sora's introduction materials and extranet**, click on the link to jump directly to other network pages, and there is not even a Chinese translation; The third is "Ten Ways to Make Money on SORA"; The fourth to fourteenth essence mainly introduces the power and influence of SORA, and the content is titled "A big tuyere that must be embraced AI + **AI will eliminate people who can't use AI tools", etc., that is, to create anxiety by interpreting new technologies.
Figure: Knowledge Planet Star Lord Anton Di's "SORA Learning Club" homepage essence content, most of these essence content are public information, two of which also paste 360 founder Zhou Hongyi and knowledge blogger Liu Run's interpretation of SORA.
Figure: The essence of Antondi, the star lord of the planet of knowledge.
In addition, the star owner Anton Di will also update the content from time to time, claiming to provide users with some so-called SORA beta opportunities. But click on the internal test link provided by him, and the page jumps directly to the official website page of Open AI.
Coincidentally. Some Xiaohongshu bloggers or bloggers on other platforms are also creating AI anxiety by sorting out the existing SORA-related information, with titles such as "missing the AI outlet is missing the dividends of the times" and "How do ordinary people deal with AI technology changes", they will centralize the management of the attracted fans, and try to monetize them through consulting services, lectures and other forms.
Almost all of the lesson packs that teach you how to use SORA include the SORA Thesaurus. SORA thesaurus means that the course will provide users with exclusive prompt words, so that users can get the content they want more easily.
It is worth noting that SORA is still in internal testing, and there are ** people who say that only 1,000 people in the world have SORA testing permissions.
"Sora developers don't necessarily have a thesaurus for the masses. Mr. Zhou, the former marketing director of a short ** platform, told "New Vision" that the current SORA course consists of three important elements, the first core element is the teleprompter that each company has. "At present, we have any way or means to verify the authenticity of this teleprompter, and at the same time, we cannot judge what kind of logic it is written in. In his opinion, the main purpose of curriculum development or course operator planning this section is mainly to grasp the psychology of users who want to quickly get started with SORA and generate effective **.
3. The old routine cuts new leeks?
From the metaverse in 2020 to AIGC in 2023, and then to SORA this year, whenever new technologies appear, some people seize the opportunity to make money, but most of the profit models are paid for course training and consulting. Institutions and bloggers keep up with the current technology hotspots, and promote users to buy courses through content anxiety, and finally monetize.
Take Li Yizhou as an example, when he first entered the paid training in 2021, his performance was not outstanding, but a "After the age of 35, how many friends feel the same way as me?" The explosion of the content allowed him to find the traffic password, and then he began to copy the relevant content to create anxiety. After setting off the ChatGPT craze last year, he drove into the fast lane of paying for artificial intelligence knowledge with his identity as Tsinghua University and timely follow-up of science and technology hotspots.
At present, Li Yizhou's Douyin fans have reached 33170,000, and there are three main profit channels for its account: one is to sell 199 yuan of AI courses through short ** and live broadcast drainage; Second, some small and medium-sized company owners provide consulting services; The third is to carry out business cooperation with brand owners through their own traffic.
About the section. 2. There is currently no channel to verify the monetization ability of the three monetization models. But in 2023, when most practitioners are still on the sidelines of ChatGPT, Li Yizhou sold 200,000 copies of the GPT course called "A Must-Learn Artificial Intelligence Course for a Family of Three" in just one month, with a sales revenue of more than 40 million.
Even if he is saddled with the infamy of "cutting leeks, no bottom line, and poor course quality", Li Yizhou still sells it correctly.
Whenever there is a trend, the person who sells the class is always able to "seize the opportunity and fight for financial freedom".
In the blockchain era, whether it is an online class or an offline short-term training camp, the tuition fee can reach the standard of tens of thousands of yuan. And Luo Zhenyu, who was the first to pay for knowledge, also reached millions of sales with the metaverse course.
Throughout last year, tens of thousands of people even paid to subscribe to AIGC's training courses, and some of the operating institutions or individuals of the head courses could reach millions of dollars per month.
Unlike ChatGPT, SORA is a technology that has not yet been made public. If it is said that ChatGPT course training is to make profits by taking advantage of the information gap at home and abroad and introducing foreign free resources into the domestic market, then those who are engaged in SORA course training can be said to be "empty gloves white wolf", which is more direct and targeted, and the behavior of cutting leeks is also obvious.