Lei Jun "doesn't talk about martial arts"? Cross-border launch of 39 yuan Yingqu electric shaver
Recently, Lei Jun, the founder of Xiaomi Technology, launched an electric shaver across the border, called "Yingqu". The price of this shaver is only 39 yuan, but it has attracted widespread attention in the market. In just 14 days, the product raised 280,000 units on the crowdfunding platform, becoming a popular product in the male consumer market. This move can't help but remind people of the hot Internet meme "don't talk about martial arts", is Lei Jun really cross-border robbery?
The reason why Yingqu electric shaver has been able to achieve such a huge success in a short period of time is supported by multiple factors. First of all, Lei Jun, as the founder of Xiaomi Technology, has accumulated a large number of fans and user base. These fans have a high level of trust and loyalty to the Xiaomi brand, which makes the Yingqu electric shaver quickly gain attention during the promotion process.
Secondly, the Yingqu electric shaver is quite bright in terms of design and function. Featuring advanced blade technology and a powerful motor, this shaver is able to handle a wide range of facial hairs with ease while avoiding scratching**. In addition, the appearance of the Yingqu electric shaver is stylish and simple, which meets the aesthetic needs of modern men.
Of course, in addition to the brand influence and the advantages of the product itself, the strong market demand is also one of the key factors for the rapid success of the Yingqu electric shaver. With the improvement of living standards, more and more men have begun to pay attention to the creation of personal image. A high-quality, people-friendly electric shaver can undoubtedly meet the needs of the majority of men, so it has a lot of room for development in the market.
In the face of the hot sales of Yingqu electric shavers, some industry insiders began to question Lei Jun's "no martial arts" behavior. They believe that Lei Jun's cross-border launch of low-cost products may have an impact on other electric shaver brands, and even lead to a war in the entire industry. However, from the consumer's point of view, the highly competitive market environment can help drive companies to innovate and improve product quality, and ultimately the consumers themselves will benefit.
In fact, the purpose of Lei Jun's launch of the Yingqu electric shaver is not to fight a war or disrupt the order of the industry. On the contrary, he saw the gap in the market and the needs of consumers, and launched this high-quality, low-cost electric shaver. This kind of business behavior not only helps the expansion of the Xiaomi brand and the increase of market share, but also provides consumers with more choices and value.
To sum up, Lei Jun's cross-border launch of the 39 yuan Yingqu electric shaver is not "not martial arts", but an innovative attempt based on market insight and consumer demand. This move not only shows Lei Jun's keen market vision and courage to try, but also brings a new competitive pattern and development opportunities for the entire electric shaver industry. In a highly competitive market environment, companies need to continuously innovate and improve product quality to meet the needs and expectations of consumers. Only in this way can we be invincible in the market competition.