"Youth has no price, and it goes straight to the bottom of the martial arts mountain".
Wugong Mountain in Pingxiang, Jiangxi.
In recent years, it has become a popular tourist check-in point.
The number of tourists has doubled in three years.
The number of social topics exceeded 10 billion.
From unknown to new Internet celebrities.
What are the "martial arts cheats" of Wugong Mountain?
100,000 acres of ** meadow.
It stretches to the top of a 1,600-meter-high mountain.
The altitude is high and the area is wide.
It is very rare among the world's famous mountains at the same latitude.
But for some time.
The beauty of Wugong Mountain is "hidden in the deep mountains, and people do not know".
Take advantage of the recovery opportunities of the cultural tourism market.
The scenic spot breaks through the traditional marketing model.
From keeping up with hot spots to manufacturing hot spots.
Spotlight on hot new **.
Form a marketing "combination punch".
Drain traffic from influencers.
to the topic of hype.
and then to live interaction.
The scenic spot is precisely built.
Sunrise sea of clouds, alpine meadows and other "golden signboards".
Become a "model of grass planting" in the tourism industry
In 2023, the number of ticket buyers in the scenic spot will exceed 2 million.
A year-on-year increase of more than 120%.
Nearly half of them are college students.
In order to create a scenic spot that "understands college students and young people best".
Wugong Mountain caters to the current trendy lifestyle.
Integrate diverse cultural and tourism elements.
Let young people feel both.
Grassland in the clouds, outdoor paradise".
More experienced. Camping, barbecue, ** festival and other "fireworks".
Harvest the romance of "raising your eyes to the scenery and bowing your head to eat fireworks".
*Volume continues to climb.
The test of the reception capacity of the scenic spot is constantly increasing.
In order to make the experience of tourists better.
The scenic spot improves the "hardware" facilities.
For peak season blockages.
Launched an online time-sharing reservation system.
Build a "special forces" service center.
Temporary breaks, book borrowing, and hot water are available**.
24-hour free service.
Scenic spots synchronously optimize "software" services.
When faced with netizens complaining that it is not safe to crawl at night.
Wugong Mountain sent additional night staff.
And arrange for the "police brother" to accompany the tourists to climb at night.
It attracts many people to come and experience it.
The scenic spot has achieved a double harvest of popularity and word-of-mouth.
Multi-point marketing efforts.
The content is constantly being upgraded.
Continuous service optimization.
Martial arts cheats" brings traffic to the scenic spot.
Attracting "returning customers" to become "repeat customers".
The contrarian development of Wugong Mountain.
It shows the huge space and potential of cultural tourism innovation.
*: Half Moon Talk.
Editor on duty: Long Xiang.
Duty review: Fan Junjie.
Duty Editorial Board: Fu Aihua.