WeChat*** Lifu Talk" (ID: Lifu Talk), Author: Lifu, Header picture from: Visual China.
I've been obsessed with Palu this week.
Until I was picked up by my boss to cook, "You don't do it, some of it is Palu who does it!" ”
Well??? To be noted in advance, Phantom Beast Palu is a game that has recently become popular in Chinese, and the main gameplay is that players achieve the purpose of asset accumulation by catching Palu (similar to Pokemon) and driving them to work.
The reason why it can be popular, in addition to fun, and the world's bitter Pokémon for a long time, a more important reason is that it reflects the current situation of workers being squeezed by capitalists, after all, the famous words of the bosses are "If you don't do it, some are xx to do it!" ”。
Palu, who works part-time in the game, does not need to pay any salary, only needs to fill his stomach, which is the only requirement of Palu. The capitalists who cook for Palu perfectly restore and ridicule reality through the layering of Palu's catering.
Catering is the most reflective of the consumer class, because eating is a one-time consumption, and it is instant gratification, and when it is finished, it is gone, and the happiness and social value are in that moment.
Therefore, although a part-time worker with a monthly salary of 10,000 yuan can save money to buy a Chanel bag, it is difficult for him to eat 1,000 black pearl dishes per capita every week.
And the hierarchical nature of this kind of catering is vividly restored by the phantom beast Palu.
There are three types of food in the world of Palu: "pre-made dishes" for hunger, cakes for ritual (really ceremonial) existence, and haute cuisine for better conditioning.
A quick explanation:
The "pre-made dishes" for hunger are bread, berries, and a combination of bread and berries for the sole purpose of satisfying hunger and continuing to work.
In order to make a cake for the ritual, Palu needs to constantly breed "optimization genes" by laying eggs, and the egg laying link must and can only pass through the cake, which is the rule of the game.
Haute cuisine is used with buffs, so that you can either fight more or fight harder, and only Palu will need to go out to fight or do big things. It is both reinforcement and decency.
Then I suddenly realized, doesn't this correspond to the three needs of the real society? Workers need to be full and subsistence, the middle class wants atmosphere and function, and the rich want face and power.
And this is precisely the three positioning of catering: ration products for the public, social scenes for the middle class, and brand premiums for niches.
You say, this comparison will never end?
The "laborers" who eat berries are very much like migrant workers who rely on takeaways to feed their stomachs.
There are three types of "pre-made dishes" used to satisfy hunger in the Palu world: roasted wild berries, bread and jam bread.
To put it bluntly, it's A, B, and A+B.
99% of the "laborers" Palu only eat these three foods. Because these three foods only require two ingredients, wild berries and flour, the availability and production barriers are very low.
These basic foods that can be grown and eaten or made in simple steps are collectively referred to as "pre-made dishes".
And the benefits of "pre-made dishes" are: it saves trouble, is cheap and carries hunger. So it's just what all Palu needs.
Basic "pre-made dishes": roasted wild berries, bread and jam bread.
What comes to mind?
The combination of A, B, and A+B is like the yellow and blue food delivery app on your phone. Choose one, eat and get it, whether it's yellow or blue, the essence is no different.
These are typical ration-type products. Their consumption pain points are simple and easy to obtain, satiety, durable and cheap, corresponding to mass consumers.
And chain restaurants meet this part of the demand, convenient, fast and cheap, can be obtained anytime and anywhere, such as Lanzhou ramen at the doorstep, McDonald's in shopping malls.
However, ration products are also gradually upgrading and differentiating, becoming more beautiful and exquisite, after all, migrant workers also want to eat with dignity, and with dignity can they work harder.
For example, replacing the meat bun with fried chicken is a Chinese burger; There must be not only pork in the fried bun, but also crayfish and rattan pepper chicken; Even to eat noodles, we have to add a spoonful of truffle sauce to the high and low.
Although the core demand is still satiety, which can perfectly replace a lunch, it seems to be more bourgeoisie, and the workers have more face to take out at noon.
Palu's sense of ritual is also annoying to the capitalists.
I'm sure cake is definitely a dish that all Palu players hate.
In order to hatch the next generation of Palu, or to lay eggs (in the game "applause for love"), you have to feed Palu a cake.
But because it takes five ingredients to make a cake and it takes a long time to make, no one likes to make it at all.
However, in order to have the next generation and have more and better quality labor, even the capitalists have to do it, which shows how harmful the sense of ritual is to others and themselves.
What kind of cake is this? It is clearly a Valentine's Day rose, a diamond ring for a marriage proposal, and a real estate certificate at the time of marriage.
In fact, what the cake represents is precisely the emotional value that the middle class needs most.
For example, an elegant and simple environment for a date, or a lively environment for a gathering of friends, these are restaurants that provide atmosphere and functionality.
People value the psychological satisfaction of the food and the environment more than the satiety. I didn't come here because I was hungry, but because I was mentally satisfied. I'm not just here for the dishes, but for the mood I feel right now.
After all, who would go to a restaurant for 200 300 per capita simply because they were hungry?
In haute cuisine, why eating is more important than what you eat.
Finally, let's talk about the haute cuisine in the world of Palu, which is really a perfect interpretation of the truth that the rich love face.
The capitalists want to achieve the grand plan by making Palu fight, but if they want to win, they will inevitably need to eat haute cuisine.
Haute cuisine requires high-end ingredients, and it is difficult to obtain any high-end ingredients in the world of Palu.
For example, this iron pot stewed catfish.
In order to catch this catfish, you not only need to run far, but also fight N monsters, and it will take at least 10 minutes to find one.
The iron pot stewed catfish makes you work tirelessly.
Another example is the Burger King in Palu World.
*Cows are not slaughtered if you want to, and it takes at least 15 times longer than baked berries and bread.
Cheese beef burger to make you more able to fight.
If you take a closer look at the functional attributes of these haute cuisines, you will find that they all have one characteristic:Eat for the purposeAfter all, no one can afford to eat it every day.
What does the purpose mean? MeaningWhy you eat is more important than what you eat.
In the world of Palu, haute cuisine is a tool used to compete for labor resources. In the real world, high-end dining is also closely related to power and purpose.
What does it taste like mixed-race sturgeon caviar that has been studying for 7 years? The rich eat beluga for more than 20 years and the more scarce caviar (albino variant).
When ordinary consumers are still studying the poultry protein ** contempt chain of 32-day white-feathered chickens and one-year free-range hens, Chaoshan bosses have long been eating old geese for more than 7 years.
Workers and capitalists, players and palu, we all get the difference between selling time and buying other people's time.
Having said that, Palu can explode on the Chinese Internet, in addition to interesting gameplay, free world, familiar design, but also inseparable from the self-perception of workers.
To borrow a phrase that exploded a while ago, to describe this game and the feelings of all the players here:Question Palu, understand Palu, become PaluConsider oneself inferior to another.
WeChat*** Lifu Talk" (ID: Lifu Talk), Author: Lifu.
This content is the author's independent view and does not represent the position of Tiger Sniff. Do not do without permission**, please contact hezuo@huxiu for authorizationcom
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