In this Spring Festival file, the biggest pressure is "Mr. Red Carpet".
This is the cooperation between director Ning Hao and Andy Lau that took 18 years to achieve. In 2006, with the funding of Andy Lau, Ning Hao completed the movie "Crazy Stone" and became a dark horse that year.
After that, Ning Hao has been looking for opportunities to cooperate with Andy Lau, but there has been no suitable script and role, and later Ning Hao feels very embarrassed every time he sees Andy Lau, and Andy Lau will also complain, "When will you wait until you ask me to film, I will wait until I am 60 years old." ”
All kinds of stalks and interesting episodes that can be excavated have been exhausted by the short **, Ning Hao really can't come up with a story that can satisfy both parties, and finally thought of the topic of "Mr. Red Carpet", sarcastically mocking the film industry, short ** no blogger can do it.
But filming these two people has to be sacrificed more or less, after all, this is a job that offends people, and it is easy to be seated by friends in the circle, just like Andy Lau played by Lau Weichi, Ning Hao said frankly that it is Andy Lau + Tony Leung + Stephen Chow. Andy Lau had concerns, and in order to reassure him, Ning Hao chose to play the role of director himself.
Compared with other movies in the same schedule, the pressure of "Mr. Red Carpet" comes from people on the one hand. finally cooperated successfully with his idol, Ning Hao couldn't live up to Andy Lau's trust, and he would definitely feel ashamed and sorry for Andy Lau if it didn't sell well at the box office;
This is Andy Lau's fourth impact on the Spring Festival file in 10 years, the first two "Macau Fengyun 3", "Crowded" and "The Wandering Earth 2" all returned triumphantly, but these cannot scientifically consider Andy Lau's appeal, after all, both movies are full of stars, and "The Wandering Earth 2" can drive the box office more director Guo Fan and the IP itself. There are no other partners in the same coffee position, the burden of "Mr. Red Carpet" carrying the box office falls on Andy Lau alone, can Andy Lau be under great pressure?
On the other hand, the pressure comes from money. "Mr. Red Carpet" is an out-and-out commercial film, Ning Hao and Andy Lau created this project, and "profit" is more important than "fame". After all, the director is responsible for the investor, and Huanxi Media's participation through six companies is certainly not a small amount. And Ning Hao and Andy Lau also invested in this movie with real money, and Andy Lau also participated in the investment through two companies, Dream Maker and Shanghai Stupid Kid Film and Television, who doesn't want to make more money?
However, the pre-sale situation is not good, "Mr. Red Carpet" ranks fifth, far behind the three live-action movies of "Hot and Hot", "Flying Life 2" and "Article 20", and is even left behind by the animated film "Bear Infested", and the current proportion of pre-sold films is only 81%, which shows that the theater is not very optimistic about this movie from the beginning, and the pre-sale results are the vane of the theater schedule after the Spring Festival opens, unless there is a big word-of-mouth reversal, it is too difficult for "Mr. Red Carpet" to counterattack.
In such a situation, Ning Hao and Andy Lau can only do their best to publicize, give the theater more confidence, and call on the audience to watch this movie.
However, with the rise of short ** and live streaming, the film publicity and distribution model has changed dramatically. In the past, he used to go to TV and radio to do interviews, go to a few variety shows, go to theater roadshows, and spread movie posters all over subway stations and bus stops.
He also opened a short ** platform, did movie promotion, and let go of his own endorsement of car advertisements. And this time "Mr. Red Carpet" has become even more intensified.
Andy Lau wanted to go to the Internet celebrity live broadcast room to sell movie tickets, and sat there like a primary school student listening to Dong Yuhui's eloquent talk. Moreover, limited by the content of the movie "Mr. Red Carpet", he can no longer act as a "humanoid stand" as before, but the platform does not participate, because the content of the movie determines that the communication content must continue to penetrate his career and private life, requiring him to participate, reveal a little secret part of himself, and stimulate the nerves of netizens to achieve the purpose of promoting the movie. There is still almost a week left before the movie is released, and the promotion of "Mr. Red Carpet" continues, but Andy Lau is almost gone.
For example, the issue of Andy Lau's hidden marriage was sent to the hot search. During the chat in the live broadcast room, Fan Deng asked Andy Lau, "I heard that there are many scenes in the movie that you have encountered." Andy Lau replied, "I didn't tell him (Ning Hao), except for getting married, I don't tell anyone." "It should be that there is a story about the character Liu Weichi in "Mr. Red Carpet" and about a hidden marriage.
After Andy Lau said this, he should be afraid of being dissed by netizens, after all, he does have a hidden marriage, and he has been protecting his family very well for many years, trying to isolate himself from the entertainment industry, so Andy Lau added, "We didn't talk about the previous generation of artists, we didn't talk about marriage, and we didn't talk about having children, I thought it was okay." ”
Fortunately, as an artist with both virtue and art, Andy Lau's words did not overturn and be dissed, in fact, everyone understands that it is not a problem for artists to hide marriage and childbearing, but if they want to get married, they will set up a single person, and even scandals with other celebrities will not be forgiven, but Andy Lau has been clean in his private life over the years, and there is no problem.
But having said that, hidden marriage and his family have always been the part that Andy Lau is reluctant to touch, and when he takes the initiative to talk about it this time, he must have a prejudgment on the hot search, and he really sacrificed a lot in order to promote the movie.
The traditional movie roadshow has become a "live broadcast room roadshow", and some netizens even broke the news that Ning Hao took the initiative to beg Dong Yuhui to go to his live broadcast room, but Dong Yuhui refused three times, and finally agreed after watching the movie.
It's hard to tell whether Dong Yuhui really likes movies, but he gave full play to his strengths and spent 7 minutes in the conversation talking about his five-point interpretation of movies.
I won't go into details about what I have interpreted, but I just think that the more high-energy Dong Yuhui is, the more uncomfortable Andy Lau is sitting on the side. There is indeed a big gap between the worldview, logical thinking ability, expression ability and knowledge of the two people, so these 7 minutes are almost not communication, but Dong Yuhui's unilateral strong output, pay attention to Andy Lau's movements and micro-expressions, and can only put his hands between his legs to reflect restraint and discomfort, as well as use drinking water to resolve his bluntness, when Dong Yuhui tried to interact, he also turned his head to look at Ning Hao, seeking his support, and he would express his opinions. Put down the figure of the king, listen to Dong Yuhui's earnest teachings and boastful talk like a primary school student, isn't it to sell more tickets, can Andy Lau endure it?
also revealed that he was followed by "illegitimate fans". During the filming of "No Thieves in the World", a 16-year-old boy hid under his bed all day, until the masseur massaged Andy Lau and found that there was someone under the bed. Andy Lau revealed that the child came out of the countryside to find a job, and Andy Lau not only provided him with food and drink, but also chatted with him for an hour. ** The summary given is: "It can be seen that Andy Lau is also very friendly to fans in private." ”
But this is inevitably a bit of fan filters and professional touting. Andy Lau is indeed well-known in the circle for being good to fans, and his Andy World will do meet-and-greets every year, two or three times a day, Andy Lau can take photos with each fan individually, but these are based on the premise of organization and discipline.
But for reckless fans like this teenager, Andy Lau will hardly tolerate it, Yang Lijuan's ending was there, in 2023, "Moscow Action", "Sneaking" and other movie roadshows, Andy Lau will ask the theater and the host venue to provide more than 150 security (Shenzhen), and the "Stealth" roadshow because of the physical contact, shouting and asking for autographs from fans sitting in the first row, Andy Lau was very angry, and asked for empty seats in the first row of the next roadshow, and no more people can be arranged.