Harbin Ice and Snow World: Is it worth 100 million yuan?
Recently, Harbin Ice and Snow World has become the focus of heated public discussion due to its high investment cost and operation model. This 3.5 billion yuan ice and snow wonder has been controversial since its opening. With less than two months of operation, whether the astronomical investment cost can be recovered has become a big question in front of people.
Tickets** are more than 300 yuan each, and in order to break even, more than 10 million tickets need to be sold in theory. But the reality is that the maximum capacity of Ice and Snow World is only 40,000 people per day, which means that to break even, it needs to operate at full capacity for more than 250 consecutive days. However, the actual operation time in a winter is usually only more than 100 days, which makes people worry about the way to return to the original cost of Ice and Snow World.
3.5 billion yuan, less than two months away, is it worth it? ?
So, has the 3.5 billion yuan investment really been wasted? Perhaps, we can't just think in terms of ticket revenue. The construction of the Ice and Snow World has undoubtedly brought high visibility and attraction to Harbin and even the entire Northeast region. Every winter, countless tourists come here just to experience the unique charm of this northern ice city. What they leave behind here is not just a footprint, but a direct contribution to the local economy.
In addition to ticket revenue, Ice and Snow World has also driven consumption growth in many fields such as catering, accommodation, and transportation. While admiring the ice sculptures, tourists also enjoy delicious food at local restaurants, check into hotels, and buy souvenirs. Although the income brought by these additional consumption is difficult to make up for the high cost of tickets, it also alleviates the investment pressure to a certain extent.
However, this operating model has also caused a lot of controversy. Some people believe that the ticket is too high, turning away many ordinary tourists, which is not conducive to the popularization and promotion of ice and snow culture. At the same time, there are concerns that over-reliance on tickets and add-ons may overlook the improvement of visitor experience and service quality.
In the face of these controversies and doubts, should Harbin Ice and Snow World rethink its operating model? Perhaps, by introducing more diversified profit methods, such as the development of ice and snow themed derivatives and the holding of ice and snow cultural activities, etc., it can effectively expand income**, and at the same time provide more colorful services for tourists.