Hello everyone, I am a personal trainee who has been practicing for two and a half years, I like to sing, dance, rap, basketball, music!
Presumably everyone, recently all of them have been given **to Cai Xukun playing basketball**. Overnight, the up master of station b, the straight man of the tiger pounce, and the gamer formed an alliance and carried out various spoofs on Cai Xukun, you sent a lawyer's letter to play basketball and fight a wolf like Cai Xukun.
So then again, why was Cai Xukun hacked like this by players? Why are anyone willing to spend a lot of money on celebrity-endorsed products?
1, why did the straight male circle get up with Cai Xukun's fans?
In the early days, the rice circle and the straight male circle can be regarded as well water and river water, you chase your big star, and I chase my star. But what caused the anger of straight men was Cai Xukun's endorsement of the NBA basketball **.
Obviously, the NBA's wishful thinking was wrong, and it wanted to use Cai Xukun's influence to harvest some female fans in the Chinese market, but it backfired.
Because who are the people who can play basketball in the NBA? For example, James and Kobe Bryant, in addition to being born with great physical fitness, also work hard off the court, have you ever seen the sun at 4 a.m. in Los Angeles? are all people with "real skills", and these are the objects of worship of straight men.
In the eyes of straight men, Cai Xukun didn't put in too much effort, and he didn't have excellent strength, in the words of Zhang Zhaozhong, he was just a symbol, a product of entertainment to death in the commercial era, and a traffic doll packaged by a brokerage company.
But for female fans, Cai Xukun, as a singer, doesn't seem to have any excellent works, it doesn't matter whether he sings well or not, he just needs to have a handsome face to worship, even if his female fans have been emphasizing: "Do you know how hard he works?" ”
You see how hard he worked to play Bruce Lee
On the other hand, if you ask Cai Xukun to endorse the NBA, it is like asking a macho man to endorse women's underwear (or girly), and this personality does not match and naturally angers the NBA consumer group.
Therefore, another traffic star before, Wu Yifan, also had all kinds of black news with the straight men of Tiger Pounce, so he also figured it out later, and simply regarded himself as the object of entertainment, singing "Big Bowl of Wide Noodles", making everyone laugh and laugh, and the pressure came to Cai Xukun, who sent the lawyer's letter.
2. Players also chase stars, and the chain of contempt has never stopped.
Having said that, in fact, players are also star-chasing. In the summer of 2018, the phrase "rng cow x, uzi cow x" swept colleges and universities across the country. Although RNG overturned later, the task of swiping the screen in the circle of friends was taken over by the slogan "IG Niu X".
However, RNG and IG are admired by e-sports players by relying on "gorgeous operations", and Cai Xukun relies on his appearance in exchange for female fans screaming. The madness of players chasing stars is no worse than the madness of female fans chasing stars.
However, unlike Cai Xukun's fans, in e-sports and competitive sports, you have no strength and no results, and you will not get sympathy because of your efforts. If you win, you deserve to be honored, and if you lose, you can only obediently admit defeat! Because in the world of esports, food is the original sin!
On Weibo, you can often see the fans of various idol stars scolding each other, today it is this fan who leads the war, and tomorrow it will become that fan to stir up trouble, in short, there is a daily excitement every day. This is something that many people outside the circle don't understand, don't understand why these fans are so excited?
For example, Cai Xukun's fans, who couldn't attack station B, began to focus their hateful eyes on game groups related to station B, such as Sword Network Group 3, such a "revenge" behavior seems both naïve and ridiculous.
But if you can turn your attention to the major game stickers and forums, you can find that there are actually a lot of similar situations. Dota 2 fans and League of Legends fans scolded each other, CS:GO players sprayed each other with CrossFire players, and players of "Moonlight Knife", "Sword Network 3", and "Against the Cold" never stopped, just like the Three Kingdoms melee.
Take the more famous Blizzard (Blizzard fans) in the game circle as an example, Blizzard (Blizzard Black Pink) will always appear when Blizzard is in Blizzard.
This is exactly the same as the behavior of blackening idols in the fan circle, and when gamers and celebrity fans defend their love, whether they behave rationally or not has nothing to do with the identity and group of the two, it only depends on the individual's own quality.
3. Recharge for faith, how can a few fire unicorns have the face to say that they are fans.
The last is the payment behavior, outsiders can't understand it, why are some people willing to spend thousands of dollars to buy products that they don't need at all, but are endorsed by a celebrity. Rich true love fans will also charter flights to follow idols at their own expense, spend money to buy headlines for idols, and advertise idols for idols.
After Wu Yifan sang "Big Bowl of Wide Noodles", the business of Nanjing noodle restaurant improved, and fans even bought the bowls and chairs that Wu Yifan had eaten. (Unfortunately, the noodle restaurant also received a fire rectification notice).
The way players spend money is to charge the game with some money to buy equipment and fashion, or directly buy game peripherals and figures, and then reward the game anchor.
It seems that the consumption patterns between these two groups are completely different, but if you think about it carefully, there seems to be no essential difference between spending money on game figures and spending money to support celebrities.
Spending money on characters in games and spending money on celebrities in reality seems to be just as much money. The reason is all for the faith, and the result is also for the money.
The point is that everyone has the same ability to krypton, and they all have the same ability to liver. Players can use their pocket money to buy fashion, and fans can use their food expenses to buy CDs. Players can stay up late to get a copy of the liver, and fans can skip class to go to a concert, which are all things that the two have in common.
The younger brother summed up what so many gamers and celebrity fans have in common, and at a cursory glance, it seems that there is no difference in essence between the two groups except for the gender ratio.
The little brother is killed and said: Everyone has their favorite people and things, it is difficult for outsiders to understand, this is very normal, the Warcraft players back then, were never regarded as Internet addicted teenagers, and now, even the word Internet addiction is rarely mentioned, and the electrotherapy hospital where Yang called the beast back then is now only a place to sigh. Because society has begun to slowly accept the existence of games.
Perhaps only if you become one of them can you understand their behavior at the moment. And the post-80s and post-90s players who were disliked by parents back then have gradually become the backbone of society. One day in the future, straight men who oppose Cai Xukun will meet female fans who love Cai Xukun at the blind date table. Maybe at that time, they no longer mentioned basketball, nor Cai Xukun. Instead, sit down and talk about whether the three views of the two are compatible.
A shocking question: Are chickens beautiful or not?