In today's complex business environment, the F&B industry is undergoing a series of new changes. More and more catering brands are beginning to actively explore new business models, and the franchise model is becoming increasingly popular in the industry.
As a steady and steady enterprise, Laoxiang Chicken began to emerge as early as 2003 when the Feixi Old Hen fast food restaurant opened in Hefei. Through the continuous progress of brand upgrading and nationalization, Lao Xiang Chicken has become one of the high-profile brands in China's fast food industry, with more than 1,200 stores, and its successful expansion strategy and continuous innovation business model make Lao Xiang Chicken stand out in the highly competitive market and become one of the preferred brands for consumers. With the rise of the franchise model, Laoxiang Chicken will also accelerate its pace and further consolidate its market share across the country.
In 2023, Laoxiang Chicken ushered in a grand celebration of its 20th anniversary. Founder Shu Congxuan published a post on Weibo that caused widespread discussion: "On the 20th anniversary of Lao Xiang Chicken, I invite everyone to eat for free. This extravagant banquet across the country has aroused some netizens' doubts that there may be some kind of routine. The hometown chicken responded to this, saying, "The chairman said: the meal is free, the food is free, and the chicken is also killed", and issued a **response: "Of course, the best ingredients should be used to entertain everyone, is it only to eat when you are treated?" The pattern should be enlarged, especially for such an important thing as eating, we must make everyone happy and satisfied. ”
In fact, this is not the first time that the hometown chicken has been questioned. Since the announcement of the opening of the franchise, there have been doubts about the expansion of the development of the hometown chicken will have an impact on the quality of the voice, strangely, during the previous hometown chicken franchise test, there are doubts about the slow development of the hometown chicken franchise business, which shows that for the outside is also based on a different perspective to look at the problem. However, the hometown chicken can always develop steadily at its own pace, and expand the investment franchise business in an orderly manner after being fully prepared, which is particularly crucial.
In terms of the replication of products and stores, Laoxiang Chicken has successfully achieved the replication development from a single store and a single product to a nationwide through its stable business strategy and excellent execution. Through continuous reform and innovation, Laoxiang Chicken has also rich and diverse products to meet the diversified dining needs of consumers, and the dishes have won market recognition.
At the same time, Laoxiang Chicken ensures the stability and food safety through the whole industry chain model. They adhere to the brand concept of "clean, healthy, abundant and cordial", and have established a replicable standardized chain business model, especially in the direct stores in first-tier cities, and have made remarkable achievements. It has reached strategic cooperation with well-known brands such as Yihai Kerry, Nongfu Spring, Arowana and Lee Kum Kee, and is committed to providing consumers with a reassuring and reassuring food experience.
The founder, Shu Congxuan, and the "second generation" Shu Xiaolong have always adhered to the principle of truth and not falsehood, paid attention to product quality, won the trust of consumers, and provided them with a delicious meal experience. In the face of the question of "prefabricated dishes", I used a transparent kitchen to tell everyone that the dishes are freshly fried, and the hometown chicken is the second family kitchen for workers.
In the current environment of fierce competition in the catering market, Lao Xiang Chicken can always adhere to the heart of catering, maintain the original intention, and bring a new fast food dining experience to the Chinese people with its strong hard power. Looking forward to the future, the company will continue to accelerate the process of nationalization, strengthen the research and development of dishes, consolidate the operation model of the whole industry chain, and expand the coverage of standardized chain stores.
In this textbook-like development process, Lao Xiang Chicken has shown a steady corporate image. They have always adhered to their values and principles, and have won a good reputation in the market.