The 2024 Spring Festival stalls have come to an end, and the national film box office has exceeded 8 billion to break the record. As a cooperative publicity and distribution platform for Spring Festival films, the popularity of Spring Festival content on Douyin has also reached a new high. As of February 23, the total amount of content related to the Spring Festival of Douyin movies exceeded 50.1 billion, and the related searches** reached 2.3 billion, driving the audience into the theater to consume and adding a fire to the strong recovery of the film market.
The official account of the movie "Hot and Hot" on Douyin released a number of millions of likes**.
Douyin stimulates users to co-create and participate through short**, live broadcasts, publicity announcement programs, interactive film reviews and other forms of content, providing a new model of "content planting" for film promotion, and making Douyin one of the important channels for film promotion.
The Spring Festival films released this year have all opened and operated official accounts on Douyin, and the continuously updated tidbits and roadshow clips are convenient for the audience to understand the details and highlights of the film from multiple angles, and shorten the emotional distance with the film. Among the ** released by these official accounts, there are a total of 120 ** with more than one million likes; On the day of the release of "Hot and Hot", its official account added 20 million likes. Many Douyin creators interpret the movie and the original ** of "second creation", helping the film break the circle and reach more audiences.
The popularity of the movie is inseparable from the drive of the main creators of the stars, who used Douyin to interact deeply with the audience, which further ignited the audience's enthusiasm for watching the movie. A number of crews appeared in the Douyin live broadcast room, and the number of ** people in 22 live broadcasts exceeded 2300 million, with a cumulative amount of 12800 million.
Douyin also launched the first publicity and announcement program "The Big Hit is Coming", inviting the crew of the Spring Festival films "Flying Life 2" and "Article 20" to participate in interesting games and answering challenges, sharing the stories in front of and behind the scenes of the work with the audience, and the number of people in both episodes of the program exceeded 85 million. It is reported that "The Big Hit is Coming" is a weekly program, hosted by the "Hot Family" Deng Enxi, Du Haitao, Wang Yaoqing, Xie Nan, and Zhang Yanqi.
In addition, 7590,000 Douyin users used the "want to see" feature to mark their interest in the video, while 1170,000 film reviews record the audience's real viewing experience. The Douyin film review area attracted the interaction between the official account of the movie and the main creator of the star, and Shen Teng, the star of the movie "Flying Life 2", left a message to reply to the audience's questions about the details of the plot.
The film market in 2024 has made a "good start", and many Spring Festival films are still being screened, and the topic of related movies on Douyin is also continuing to rise. In the future, Douyin will continue to help the film market through in-depth cooperation with filmmakers and ticketing through content promotion, so that more high-quality film works can be seen.