For a chain brand, standardized operation is the key to the long-term development of the brand, especially for Malatang franchise, the degree of standardized operation is the key to the success of the brand. Below, take Yang Guofu Malatang, a well-known Malatang enterprise, as an example, to take a look at Yang Guofu Malatang's standardized production, standardized operation, and standardized franchise expansion road.
Standardized production, starting from raw materials, starting with a grain of peppercorns
In order to ensure the quality of products, Yang Guofu Group strives for excellence in ingredients, from the factory to the restaurant, and does a good job in quality control. In order to present a good bowl of spicy soup base, Yang Guofu Group has established close cooperative relations with major companies and leading merchants in characteristic origins, forming a stable channel for raw materials such as milk products, beef bone meal, tomato sauce and tomato powder, chili, Sichuan pepper, and sugar. For example, whole milk powder** is an internationally renowned dairy brand; Beef bone meal is from international food production enterprises; Zanthoxylum pepper comes from Hanyuan, and Yang Guofu Group has set up a special Zanthoxylum pepper industrial base to ensure that it provides better and more stable quality raw material support for Yang Guofu Malatang stores and future circulation products, and ultimately brings a more authentic spicy experience to the majority of diners.
Standardized operation, starting from management, starting from digital marketing
The perfect chain can help catering companies achieve the standardization, chaining and branding of stores, while the technology-enabled chain provides a comprehensive system that can track each link in the chain to ensure production efficiency and food safety. To this end, Yang Guofu Group has now digitized its core operations and developed a comprehensive set of digital ** chain and operation system solutions to ensure end-to-end quality control from procurement to fulfillment. Yeo Kwok Phuc Group's **Chain uses ERP systems for integrated management to improve the efficiency of the preparation process, improve the ability to conduct data analysis to support business growth, and achieve centralized processing to ensure data uniformity in the procurement process (e.g. logistics and operational efficiency, order or contract management). Therefore, when diners dine at Yang Guofu Malatang Restaurant, they can feel the standardized base materials, seasoning products, seasoning packages, room temperature products, frozen products, and standardized decoration, equipment, packaging, etc.
Standardized franchise expansion, starting from training, starting from online and offline science teaching
In order to help franchisees successfully start their own businesses, Yang Guofu Group has developed a complete set of business operation guidelines that combine theory with practice and drive offline and online to bring more benefits and help to the majority of entrepreneurs. Among them, Yang Guofu's offline learning center is equipped with Yang Guofu's Asia-Pacific first-class R&D and training kitchen and other first-class training equipment, and employs a number of senior industry experts and lecturers to conduct face-to-face teaching, providing a platform for employees and franchisees to learn and communicate in depth. In addition, Yang Guofu Group also officially launched the "Fu Dong Dong" ** learning center in 2020 to maximize the integration of learning resources. In addition, in order to strengthen the user experience, the Fudong app has been updated and iterated many times before and after, and currently has four sections: classroom, operation experts, knowledge community, and social Baiwen, which basically cover all aspects of store operation, helping students to achieve science and technology, and further reduce costs and increase efficiency.
For example, in 2020, Cheng Gang, a Shanghai franchisee who has worked in Lenovo, a Fortune 500 company, for 15 years, chose to join the Yang Guofu brand and opened a 3-storey three-dimensional store in Shanghai with a dine-in turnover of 14,000 yuan in a single day, and the full support of Yang Guofu Group is inseparable from the successful entrepreneurship. Cheng Gang said frankly that because the group has a standardized management system, a strong ** chain and rapid emergency action, from fee reduction, material support, remote training, etc., from takeaway to online and offline to provide all-round support, so that he has enough confidence and confidence to do Malatang, now his second store was confirmed in only 2 days, and it opened in 15 days, with the support of Yang Guofu Group, he has the confidence to open more branches.
Over the years, Yang Guofu Group has never compromised on the quality of food and service provided while ensuring rapid development, and has always adhered to the franchise model of high standards, easy expansion and strict control, which is also the best embodiment of Yang Guofu's values of "health, ingenuity and beauty". In the future, Yang Guofu Malatang will continue to adhere to quality, strengthen innovation, and bring more diversified, rich and interesting Malatang products to consumers, so that China's Malatang culture can spread to all over the world and be recognized and loved by more global consumers.