Sohu Entertainment Special Article (Hamai Wen) The box office output of the eight-day Spring Festival holiday in 2024 will exceed 8 billion yuan, a new high in film history. The four head movies "Hot and Hot", "Flying Life 2", "Article 20" and "Bear Infested: Reversing Time and Space" account for nearly 98% of the share, all of which make a lot of money. If estimated according to the estimated final box office and estimated cost, the final net profit of "Hot and Hot", "Flying Life 2", "Article 20" and "Bear Infested: Reversal of Time and Space" may reach about 97.7 billion yuan, 76.7 billion yuan, 54.4 billion yuan and 500 million yuan, with a total of 2.8 billion yuan.
"Hot and Hot" has a net profit of 1 billion, and "Flying Life 2" has a net profit of 800 million. The cost of "Hot and Hot", "Flying Life 2", "Article 20" and "Bear Infested: Reversing Time and Space" has not been disclosed, so the final profit can only be estimated. To estimate their cost, you can use the cost of several top movies that have been released as a reference. According to the financial report of Huanxi Media, a Hong Kong-listed company, the production cost of the Spring Festival movie "Mr. Red Carpet" is 2600 million yuan, including: 60.7 million yuan for the main role, 39.3 million yuan for project planning and development and non-leading roles, 24.6 million yuan for the director, 20 million yuan for other main creative personnel, 82.1 million yuan for Chinese production, 13.2 million yuan for post-production and visual effects, and 20.9 million yuan for production. Not counting the expenses of actors, directors, and other main creators, the hard expenses of pre-development, production fees, Chinese production expenses, post-production and visual effects alone exceed 1500 million yuan.
Huanxi Media's other comedy "Embarrassing Mother" has also disclosed that the production cost is 21.7 billion yuan, Xu Zheng took 27 million yuan in director fees, 10 million yuan in producer fees, 10 million yuan in screenwriting fees, and 40 million yuan in actor fees, totaling 87 million yuan. Xu Zheng's company, Beijing Zhenle Dao Culture, took 30 million yuan in production fees. The remaining 100 million yuan was invested in shooting, post-production, and other main creative expenses. Han Han's "Four Seas" has also been exposed to the cost. According to the announcement of the listed company Guomai Culture, Guomai invested 13 million yuan to obtain a 5% investment share of "Four Seas", and the final investment loss was 7 million to 9 million yuan. According to this calculation, the total investment amount of "Four Seas" is 2600 million yuan, with a total loss of 14-1.800 million yuan. "Four Seas" will be released during the Spring Festival in 2022, with a box office of 54.2 billion yuan, and the investor shared 18.5 billion yuan, a loss of 14-1.800 million yuan, indicating that the total cost is 325-3.6.5 billion yuan.
Well, 2600 million yuan may just be the production cost, an extra 065-1.0.5 billion yuan is likely to be the cost of publicity. "Flying Life 2" is more difficult to shoot than "Four Seas", with more special effects shots, and it is the only "blockbuster" in this year's Spring Festival file, and the estimated total cost will not be low, which may be around 400 million yuan. The cumulative box office of "Flying Life 2" during the Spring Festival is 2.4 billion yuan in eight days, and the final total box office of Maoyan Professional Edition may exceed 3.3 billion yuan.
When the total box office is 3.3 billion yuan, the investor shares about 116.7 billion yuan, if the total cost is 400 million yuan, the net profit will reach 76.7 billion yuan. The production and publicity costs of Jia Ling's "Hot and Hot" and Zhang Yimou's "Article 20" are also unknown, and it is speculated that they will not exceed "Flying Life 2", which may be around 300 million yuan. "Hot and Hot" has a cumulative box office of 2.7 billion yuan in eight days during the Spring Festival.
9. The popularity of the first ten years declined, the attendance rate and single-day box office declined, and the total box office dropped to 3.6 billion yuan. When the total box office is 3.6 billion yuan, the investor shares about 127.7 billion yuan.
If the total cost is 300 million, the net profit is about 97.7 billion yuan. The cumulative box office of "Article 20" during the Spring Festival exceeded 1.3 billion yuan in eight days, and the film has enough stamina, and the box office of the first ten days has surpassed "Flying Life 2" and "Hot and Hot" to win the championship, and the final total box office may rush to 2.4 billion yuan. When the total box office is 2.4 billion yuan, the investor shares about 84.4 billion yuan. If the total cost is 300 million, the net profit is about 54.4 billion yuan. In 2019, the Spring Festival release of "Bear Infested 6" had a cost, and the listed company Wanda Film disclosed in its reply to the inquiry letter of the Securities Regulatory Commission that Wanda Film and Television invested 12 million yuan to participate in "Bear Infested 6" and obtain a 10% share, which also means that the total investment of this animated film is 1200 million yuan. In the past few years, the production of the "Bear Infested" series has been upgraded, and the cost may also be **, if the total cost of production and publicity can be controlled within 200 million yuan, each part will make a lot of money. "Bear Infested 10" has a cumulative box office of nearly 1.4 billion yuan in eight days during the Spring Festival.
9. The attendance rate of the first ten days is the first, and the daily box office is approaching the third place day by day, and the final total box office may rush to 2 billion yuan. When the total box office was 2 billion yuan, the investor shared more than 700 million yuan. If the total cost is 200 million, the net profit will exceed 500 million yuan.
Jia Ling, Han Han, and Zhang Yimou participated in the account sharing, and China Film, Taopiaopiao, and Maoyan produced and released them. Who made the money from the Spring Festival stalls? "Hot and Hot", which has the highest net profit, is produced by Xinli Media, which is also the third largest distributor. Xinli Media is also the fifth producer of Jia Ling's ** work "Hello, Li Huanying", and "Hot and Hot" is the second cooperation. The fourth largest producer, Tianjin China Literature Film and Television, is a film and television company under China Literature Group, the parent company of Xinli Media. The eighth largest producer, Shanghai Tencent Penguin Films, is a subsidiary of Tencent, which is the parent company of China Literature. In other words, the direct beneficiary of this movie is Tencent. China Film is the second largest producer and distributor of the film. Alibaba Pictures is the third largest producer of the film, and Taopiaopiao, a subsidiary of Alibaba Pictures, is the first largest distributor of the film. Therefore, China Film and Ali Pictures will also profit a lot from this movie. In addition to Tencent, Alibaba, and China Film, Jia Ling's Beijing Big Bowl Entertainment is the fifth largest producer, Sanya Literary and Art Xiaohong Culture Media is the sixth largest producer, and Beijing Riding Pony Culture Media is the seventh largest producer.
Big Bowl Entertainment is held by Jia Ling's father, Jia Wentian, as the legal person and chairman, Jia Ling (Jia Yuling) holds 65% of the shares, Sanya Literature and Art Xiaohong Culture Media holds 20% of the shares, and Sun Jibin holds 15% of the shares. Sanya Literature and Art Xiaohong Culture Media is 100% owned by Wen Yushuang. Wen Yushuang is familiar with Jia Ling, she registered the Big Bowl (Tongshan) Film and Television Culture Studio in 2018, and later cancelled. Beijing Pony Riding Culture Media is 100% owned by Ma Xiaoqi, and Ma Xiaoqi is also familiar with Jia Ling. Among the other 16 co-producers, there are Maoyan Weiying, Ruyi Film and Television, Hengdian Pictures, Weimeng Chuangke (Weibo), Huaxia Film, Shanghai Film, etc. "Flying Life 2" is controlled and produced by Han Han's Shanghai Tingdong Film Owner, and Tingdong Film is also one of the co-distributors, so it naturally benefits first. Tingdong Pictures is followed by Taopiaopiao, Maoyan Weiying, Bona Films, China Film, Happy Twist Pictures, Hengdian Pictures, Ruyi Films, Shanghai Films, and Weimeng Chuangke (Weibo). Maoyan Weiying is the main distributor of "Flying Life 2", and China Film, Taopiaopiao, Hengdian Pictures, Tingdong Pictures, and Zhejiang Happy Blue Ocean Pictures are the co-distributors. "Article 20" is produced and distributed by the owner of Light Film, who has cooperated with Zhang Yimou in "Sniper", "Solid as a Rock" and "Man Jianghong", and Youth Ray, a subsidiary of Light Media, also participates in the investment, and is the third largest producer, so Light benefits the most. The Film and Television Center of the Supreme People's Procuratorate is the second largest producer, and Shanghai Confucian Film and Television, China Film, and Beijing Lifeng Culture are the first.
Fourth, the first. 5. The sixth producer. Beijing Lifeng Cultural Development is a related company of Zhang Yimou, with Pang Liwei as the legal person and Wang Xia as the supervisor, Pang Liwei holds 80% of the shares and Wang Xia holds 20% of the shares. In her early years, Pang Liwei was Zhang Yimou's assistant, and later became the general manager of Zhang Yimou's studio, she and Zhang Yimou have known each other for more than 20 years, and are fully responsible for Zhang Yimou's various matters. The relationship between Wang Xia and Zhang Yimou is unknown. "Bear Infested: Reversing Time and Space" is produced by Huaqiang Fangte, followed by Hengdian Pictures, China Film, Maoyan Weiying, Wanda Film, Lianrui, Ruyi Film and Television, Fangte Pictures, and Taopiaopiao. Distributors include China Film, Lianrui, Taopiaopiao, and Huaqiang Fangte.
It can be seen that in addition to the main controllers of the four major projects of Xinli Media, Tingdong Pictures, Guangguang Pictures, and Huaqiang Fangte, many other companies have widely participated in the Spring Festival file through decentralized investment and distribution. China Film, which has a number of cinemas and theaters, participated in the production of "Hot and Hot", "Flying Life 2", "Article 20" and "Bear Infested 10", and participated in the distribution of "Hot and Hot", "Flying Life 2" and "Bear Infested 10". Alibaba Pictures, which owns the ticketing platform Taopiao, and Taopiao participated in the voting and participated in the distribution of "Hot and Hot", "Flying Life 2" and "Bear Infested 10". Maoyan Weiying, which owns the ticketing platform Maoyan, participated in "Hot and Hot", "Flying Life 2" and "Bear Infested 10", and released "Flying Life 2". Ruyi (which is becoming the owner of Wanda Film, the largest cinema group in the country), and Hengdian Pictures (the parent company Hengdian Film and Television owns Hengdian Film and Television, the second largest cinema group in the country) also participated in the four popular movies "Hot and Hot", "Flying Life 2", "Article 20" and "Bear Infested 10". The marketing platform Weimeng Chuangke (Weibo) participated in "Hot and Hot", "Flying Life 2" and "Bear Infested 10". Companies that control distribution and marketing channels are becoming more and more deeply involved in the distribution of benefits in the film industry.