On February 17, the reporter learned from the Meishan Municipal Bureau of Culture, Radio, Television and Tourism (hereinafter referred to as the Meishan Culture, Radio and Tourism Bureau) that during the Spring Festival holiday in 2024, the cultural tourism market in Meishan City will be in sufficient supply, stable operation, safe and orderly, and as of 14 o'clock on February 17, 2024, 34 A-level tourist attractions in Meishan City (including the closure of Daoxiangwan Scenic Area) have received a total of 113 tourists in 8 days120,000 person-times, achieving ticket revenue of 1,101540,000 yuan, a year-on-year increase. 39%。
According to the relevant person in charge of the Meishan Culture, Radio and Tourism Bureau, during the Spring Festival this year, the Meishan holiday culture and tourism market presents the characteristics of "traditional folk customs create a strong New Year's flavor, and the supply of cultural and tourism products is rich and diverse", "the night economy and cultural tourism formats are diverse, and the Spring Festival cultural tourism consumption continues to increase", "the Spring Festival activities are wonderful, and the traditional intangible cultural heritage and folk culture tours are sought after", "rural tourism spots are popular everywhere, and urban suburban leisure tours have become the mainstream".
Activities launched during the Spring Festival in Wawu Mountain Scenic Area.
During this year's Spring Festival, all districts, counties and scenic spots in Meishan City are adapted to local conditions, closely following the themes of Happy New Year, traditional folk customs, cultural tours, ice and snow hot spring tours, Spring Festival festivals, etc., aiming at the needs of tourists, and have launched 65 Spring Festival theme activities with "cultural, interesting and participatory", and more than 100 fun, interesting and rich New Year cultural tourism activities, such as New Year garden tours, folk customs experience, intangible cultural heritage New Year's goods, special New Year's flavor and other wonderful cultural and tourism activities, so that tourists can experience the New Year in Meishan. The traditional New Year's customs activities stimulate the enthusiasm of the masses to travel, and attract many tourists to Meishan to seek the taste of the New Year, taste the New Year's customs, and enjoy the New Year's fun.
Among them, the Sansu Temple Museum launched a series of activities to benefit the people during the Spring Festival, such as the Suhai Tour, Dongpo Everyone's Talk, and the Dongpo Poetry Competition, attracting many tourists to line up to immerse themselves in the experience and feel the charm of Dongpo culture.
Wawu Mountain Scenic Area held the Spring Festival Ice and Snow Carnival - "Dragon Re-debut, New Year's Day" Spring Festival activities, through snow jumping, dance show, Sichuan opera performance, dragon and lion dance, bonpot village, God of Wealth gifts and other activities, so that tourists can experience a different kind of ice and snow tourism charm, Wawu Mountain Scenic Area New Year's Day.
2. The park is full of tourists for two consecutive days on the third day of the new year.
Pengzu Mountain Scenic Area carried out the Spring Festival event, launched the Year of the Dragon New Year Market, Peng Zu Driving to the Grand Theater, "Strange Stone Rhyme" New Year Exhibition and other 11 New Year activities, the New Year Festival attracted tourists from all over the world, and the number of tourists in a single day on the first day of the New Year in Pengzu Mountain Scenic Area hit a record high since the official opening of the park.
Pengzu Mountain Scenic Area launched a series of activities.
During the Spring Festival holiday, Meishan City's "night tour", "night food", "night entertainment", "night shopping", "night stay" and other cultural and tourism formats are rich and diverse, with various forms of travel methods and distinctive cultural activities, which effectively stimulate the consumption enthusiasm of citizens and tourists.
The fountain of Dongpo Urban Wetland Park is open to the public throughout the Spring Festival, attracting many citizens and tourists to experience the night scene full of New Year's flavor in Meishan City every day. Dongpo Cultural and Creative Park launched the Meishan Lantern Carnival, which is rich in Meishan characteristic theme lantern exhibitions, food streets, program performances and interactive games, attracting many tourists to experience Dongpo culture, taste food and buy special products in the interactive park visit. The fourth chapter of the Blessing Book was launched through the Shengshi Water Street, allowing citizens and tourists to enjoy the romance of the "Great Song Dynasty Sleepless City" in activities such as the Blessing Ceremony, interactive garden, New Year market, and wish prayer.
Liujiang Ancient Town Scenic Area will hold a series of activities for the 2024 New Year of "Dragon Teng Four Seas, Fireworks Liujiang", and carry out seven major activities, including the New Year fireworks show, dragon and lion folk tour, folk concert, national style garden party, orchestral ** meeting, river lantern prayer for new wishes, and dragon-shaped dolls, so that tourists can feel the dual charm of Spring Festival folk culture and ancient town culture.
Qingzhu Street, Qingshen County, carried out New Year's Eve fireworks show, bonfire, river lantern wishing, New Year garden party, and folk theme activities at the Chengjiazui Sumu International Sports Base, attracting many tourists to spend the New Year in Qingshen.
Liujiang Ancient Town Scenic Area Fireworks Show.
During the holiday, Meishan City's rural tour products are rich and colorful, including urban outings, self-driving self-guided tours, parent-child tours, rural folk tours, boutique homestay tours, ancient town tours, mountaineering outings, close to nature, and seeking New Year's flavor in the countryside are popular among tourists. Various star-rated farmhouses and campsites have launched rural tourism activities such as fresh fruit picking, farming experience, camping and barbecue, and intangible cultural heritage interaction, which have also attracted a large number of tourists to actively participate. 
*: Red Star News, Meishan Municipal Bureau of Culture, Radio and Tourism.