Revenue is expected to reach 110 in 2023$5.7 billion to $1131.2 billion yuan, a year-on-year increase of 30% to 33%. On the evening of January 26, Dongpeng Beverage Co., Ltd. *** hereinafter referred to as "Dongpeng Beverage") released a gratifying 2023 annual performance forecast. In 2023, Dongpeng Beverage will continue to carry out a multi-category layout, and actively cultivate products with the second growth curve while consolidating its core product Dongpeng Special Drink.
Facing the future, Dongpeng Beverage told "Consumption Titanium" that Dongpeng Beverage will focus on bottled special drinks at the level of energy drinks, and at the same time increase the cultivation of new products, create a multi-category matrix, and take advantage of the opportunity to achieve a multi-category group.
Revenue exceeded 10 billion for the first time.
The performance forecast shows that the net profit of Dongpeng Beverage is expected to be 19$8.9 billion to $206.1 billion yuan, a year-on-year increase of 38% to 43%.
In June 2023, Dongpeng Beverage Group said that the current first goal of Dongpeng Beverage is to exceed 10 billion yuan in revenue and sprint to 20 billion yuan, and strive to exceed 20 billion yuan in sales revenue in three to four years in the future.
According to Dongpeng Beverage's 2023 annual performance forecast, it can be seen that Dongpeng Beverage has successfully reached the sales target for the whole year of 2023, refreshed its historical achievements, and officially entered a new journey of 10 billion revenue.
In 2023, Dongpeng Beverage's performance will continue to improve. Dongpeng Beverage's report for the third quarter of 2023 shows that in the first three quarters of 2023, Dongpeng Beverage achieved an operating income of 864.1 billion yuan, a year-on-year increase of 3005%；The net profit attributable to the parent company was 165.6 billion yuan, a year-on-year increase of 4205%；Among them, the third quarter achieved revenue of 318.1 billion yuan, a year-on-year increase of 3517%；Net profit attributable to the parent company 54.7 billion yuan, a year-on-year increase of 3325%。It is worth mentioning that Dongpeng Beverage's revenue and net profit in the first three quarters of 2023 have exceeded that of the whole year of 2022.
Talking about the reasons for the growth of performance, Dongpeng Beverage mentioned in the performance forecast that the performance growth lies in the fact that in 2023, Dongpeng Beverage will continue to promote the national strategy, deepen the refinement of channel outlets, continuously strengthen the channel operation ability, and continue to enhance the first-class rate of products and terminal sales; While consolidating the basic plate of Dongpeng Special Drink and continuing to maintain growth, it actively carried out multi-category layout, cultivated second growth curve products, and further drove revenue growth.
After the release of the performance forecast, China Galaxy ** released a research report to comment on Dongpeng Beverage. "According to the announcement of a slight adjustment of profit**, it is expected that the net profit attributable to the parent company from 2023 to 2025 will be 20300 million yuan 26900 million yuan 33900 million yuan, +41 year-on-year1%/32.5%/25.9% and EPS of 5$1 6$7 85 yuan, corresponding to PE of 32x 24x 19x, in the long run, the certainty and growth of the company's performance are scarce, and in the short term, it is recommended to focus on the rhythm of new product distribution in the second quarter of 2024 and the catalyst of dynamic sales on the stock price, and maintain the "recommended" rating. China Galaxy ** said.
Multi-category layout.
Regarding the multi-category layout mentioned in the performance forecast, Dongpeng Beverage told Consumer Titanium, "2023 is the first year of our multi-category layout, and we will fully implement the multi-category strategy and strive to build a leading beverage group in China." Last year, we launched new products such as hydration and oolong tea, etc., to seize the high-growth track, and the new products are very vigorous, and the dynamic sales performance is very good. Among them, the phased growth momentum of hydration is very good, the number of terminal outlets covered by the new product has exceeded one million, and it is still accelerating the expansion, and the group is full of confidence in this new product. ”
While maintaining the steady development of Dongpeng Special Drink, Dongpeng Beverage, in order to adapt to the diversified development trend of the beverage industry, continue to optimize the product matrix, and accelerate the cultivation of the second growth curve. In 2023, Dongpeng Beverage will successively launch new products such as Dongpeng Big Coffee "Raw Coconut Latte", Dongpeng Hydration, and Sugar-free Tea "Oolong Tea", entering the coffee, electrolyte water and sugar-free tea tracks, covering a wider range of consumer groups.
Dongpeng Beverage's new products are becoming its second growth curve and unleashing its growth potential. According to the performance report for the third quarter of 2023 previously disclosed by Dongpeng Beverage, the sales revenue of Dongpeng Beverage's "other beverages" was 6400 million yuan, a year-on-year increase of 16535%, the proportion of sales has increased from 364% to 741%。
The tracks that Dongpeng Beverage's new products have entered are all popular tracks in recent years, and the market growth space is huge. The implementation of the multi-category strategy has continuously optimized the product structure of Dongpeng Special Drink, enriched the product matrix, and further enhanced the brand influence. Zhu Danpeng, an analyst of China's food industry, believes that Dongpeng's large-scale single product strategy is successful, and the implementation of the five-more strategy of multi-brand, multi-category, multi-scene, multi-channel and multi-consumer group is also very successful. "In addition to Dongpeng Special Drink, the second growth curve of Dongpeng Beverage has begun to take shape. On the whole, I think Dongpeng Beverage's entire product power, brand power, channel power, execution power and the team's landing power are very strong. Zhu Danphong said.
Dongpeng Beverage is very optimistic about the multi-category strategy. "2023 is the first year of our multi-category layout, and we will fully implement the multi-category strategy and strive to build a leading beverage group in China. In 2023, we will launch new products such as hydration and oolong tea to seize the high-growth ** track, and the new products are very vibrant, and the dynamic sales performance is very good. Among them, the phased growth momentum of hydration is very good, the number of terminal outlets covered by the new product has exceeded one million, and it is still accelerating the expansion, and the group is full of confidence in this new product. Dongpeng Beverage said to "Consumption Titanium".
Deep cultivation of channel expansion".
While implementing the multi-category strategy and stimulating the potential of multiple tracks, Dongpeng Beverage is also accelerating the development of online and offline channels. In terms of offline channels, the number of Dongpeng beverage terminal stores increased from 2.09 million as of December 31, 2021 to 3.3 million as of June 30, 2023, with a growth rate of 5789%。
We are deeply engaged in channel expansion, by accelerating the development of outlets, actively implementing major promotion projects, strengthening the delivery of freezers, creating thousands of people and high-potential energy displays, expanding the scale of coverage, and improving single-point output, especially the new product display has been guaranteed. We take dynamic sales as the benchmark, the layout of 10 major bases across the country, achieve more efficient production and marketing synergy, give full play to the group's digital marketing advantages, empower multi-category operation, and build the company's channel system is becoming more and more perfect and mature, forming a strong potential energy to escort the future sprint to the goal of 20 billion. Dongpeng Beverage said to "Consumption Titanium".
*In terms of channels, Dongpeng Beverage has gradually improved its online marketing channels, and has established stable cooperation with new retail platforms such as Duoduo and Meituan. Focusing on the "8 groups and 20 categories" of key consumer groups, Dongpeng Beverage gradually shifted the target group from "driving crowds" and "blue-collar crowds" to a wider range of "e-sports crowds" and "white-collar crowds".
In addition, Dongpeng Beverage also influences consumers' cognition and mentality through the penetration of consumption scenarios. In terms of product marketing, Dongpeng Beverage strengthens consumers' awareness of product functions through strong output content. Dongpeng Beverage told "Consumption Titanium", "In terms of marketing investment, we have also given full support to new products, such as our hydration advertising in the ladder media, subway, high-speed rail, bus, drama and other multi-media scenes, with offline sports venues, schools, scenic spots and other promotion projects, will hydrate la to create a young and energetic brand image, strong capture of consumers' minds." In the future, Hydration is expected to achieve a rapid breakthrough and become one of the billion-dollar beverage club. ”
With the explosive trend of people during the upcoming Spring Festival holiday, Dongpeng Beverage is still planning a project to return home during the Spring Festival. Dongpeng Beverage revealed to "Consumption Titanium" that in addition to the "Drive Home for the Spring Festival, prepare for Dongpeng" advertised in the framework of Focus Elevator, Dongpeng Beverage also laid out high-speed billboards, navigation tips, service area outlets, and sunk to various towns and towns for high-potential energy displays, Spring Festival gift boxes, etc. Dongpeng Beverage will also have national-level game implantation and interaction, online and offline high-altitude land multi-dimensional combination of heavy punches, and the Spring Festival is off to a good start.
In the new year, we will further accelerate the national layout and continuously optimize the regional structure. Fully practice the core values of Dongpeng Beverage, there is no reason not to grow, continue to work hard and refuse to lie flat. Dongpeng Beverage said to "Consumption Titanium".